Zero BS Estate Agency copertina

Zero BS Estate Agency

Di: John Savage
  • Riassunto

  • Hi, I'm John and I'm on a mission to transform this industry from within. Every week, I sit down with elite level agents from all over the UK. No fancy talk, no nonsense - they spill the beans on their real experiences and show you how to supercharge your career in estate agency. Most hate what I'm doing. Others love it. You decide..
    2023
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  • EP045 - Harry Trueman | Andrews Property Group
    Apr 28 2024
    Want to elevate your lettings services and stand out as an elite agency? Get the inside track from Angharad Trueman of Andrews Property Group on maximising value for landlords through ethical practices and professional property management. Table of Contents: 1. The Charitable Approach: Operating with Purpose 2. Educating Landlords: Key to Responsible Letting 3. Tailored Services: Letting Only to Full Management 4. Advocating Professional Hands-On Management 5. Creating Value Through Transparency and Respect 1. The Charitable Approach: Operating with Purpose As an estate agency _owned by a charitable trust_, Andrews Property Group has a purpose beyond just profits - funding housing and community initiatives through their business success. This ethical core shapes their entire approach, as Lettings Director Angharad Trueman explains: "Andrews exists to give back for that charity so that they can go off and do some great things to progress housing." Operating as a social enterprise allows them to prioritise responsible practices and professional service delivery over mere financial returns. Their charitable ownership is a key differentiator. 2. Educating Landlords: Key to Responsible Letting Angharad sees landlord education as vital for upholding housing legislation and fostering a professional landlord-tenant dynamic. Increasingly complex legal responsibilities demand proactive guidance: "Part of my job is educating [landlords], talking to them about their legal responsibilities and helping them understand how to be a better landlord." Through blogs, newsletters, seminars and social media efforts, Andrews empowers landlords with knowledge on: * Legislative compliance * Ethical tenant treatment * Maximising investment returns This raises the overall standards of landlord conduct in their market. 3. Tailored Services: Letting Only to Full Management To cater to varied landlord needs, Andrews offers a comprehensive suite of lettings services: * Letting Only - Finding tenants * Rent Collection - Handling monthly payments * Legal Protection - Safeguarding rent receipt * Full Management - End-to-end hands-off service Whether accidental or professional investors, landlords can select the level of direct involvement that suits them best while ensuring legal and ethical obligations are met. 4. Advocating Professional Hands-On Management While offering the choice, Angharad is a strong advocate for Andrews' premium fully-managed service, even for local landlords: "I get so frustrated when my landlords say they don't want managed because they live next door...That's the last thing you want!" Drawing on her extensive experience, she highlights the value of professional distancing between landlord and tenant: "You'll have just sat down to tuck into dinner and they'll be knocking on your door with an issue...The managed service is worth it to take the emotion out and treat it as a business." 5. Creating Value Through Transparency and Respect Throughout, a core ethos of transparency and respect for tenants underpins Andrews' elite service delivery: "We actually care about the people we deal with...we are there to educate [landlords] and help them." By comprehensively addressing legal responsibilities while maximising returns, Andrews exemplifies how an ethical, tenant-oriented approach can drive value for the landlord: "Their elite service aims to create value through transparency, respect for tenants, and addressing landlord duties beyond just profits." In summary, Angharad Trueman and Andrews Property Group demonstrate how operating with ethical purpose, providing educational support, offering tailored services, advocating professional management and prioritising transparency can elevate an estate agency to elite status. Angharad Trueman, Lettings Director - Andrews Estate Agents LinkedIn Profile: linkedin.com/in/angharad-trueman-marla Website: andrewsonline.co.uk (Blog) Phone: 01242 235021 (Work) https://www.andrewsonline.co.uk/
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    23 min
  • EP044 - David Warburton | A Masterclass in Elite-level Estate Agency
    Apr 17 2024

    The secret to maximising home value lies in understanding pounds per square foot.

    Elite agent David Warburton meticulously researches market data to present sellers with a credible, well-informed valuation range - not just an emotional price point.

    Honesty and authenticity are the hallmarks of David's approach.

    He takes the time to educate clients on market realities, building unshakable trust as a true partner in the selling process.

    David's cinematic marketing materials rival TV property shows, captivating buyers and delivering a remarkable ROI for sellers.

    He has a unique ability to identify a home's potential and sell the dream to the right target market.

    Confidence in pricing is key.

    David embraces the subjectivity of the market, guiding sellers with data-driven valuations rather than inflated promises.

    This approach consistently unlocks the true worth of any property.

    For agents and savvy sellers, David's insights offer a masterclass in elite-level estate agency.

    Implement his strategies around pounds per square foot, honest pricing, captivating marketing, and confident client guidance to achieve exceptional results.

    To Contact David

    burtonjames.co.uk we-locate.co.uk
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    31 min
  • EP043 - Giles Redford | The Digital Side of Estate Agency
    Apr 10 2024

    As a savvy estate agent, you know that effective marketing can make all the difference in driving up buyer interest and closing sales at premium prices.

    But according to digital marketing expert Giles Redford, most agents are missing a crucial piece of the puzzle - optimizing the property advert itself.

    In a recent interview, Redford pulled back the curtain on the strategies he uses to help his clients maximize views and attract serious, qualified buyers.

    From leveraging keyword-rich descriptions to deploying eye-catching photography techniques, Redford outlined a comprehensive framework for crafting estate agency listings that truly stand out in a crowded market.

    "The objective of a great property ad is not to sell the house, it's to sell the viewing," Redford explained, emphasising the importance of piquing a buyer's curiosity rather than overwhelming them. Discover Redford's top tips for fueling a feeding frenzy of interest around your listings and dominating the local market.

    Get in touch with Giles via Linkedin

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    31 min

Sintesi dell'editore

Hi, I'm John and I'm on a mission to transform this industry from within. Every week, I sit down with elite level agents from all over the UK. No fancy talk, no nonsense - they spill the beans on their real experiences and show you how to supercharge your career in estate agency. Most hate what I'm doing. Others love it. You decide..
2023

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