EP074 — You're Not Selling Houses. You're Selling You with Samantha Cerrone
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EP074 — You're Not Selling Houses. You're Selling You with Samantha Cerrone
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A proposito di questo titolo
There are only three things that decide whether a house sale succeeds or quietly goes wrong:
The agent.
The pricing strategy.
And the marketing.
Get any one of them wrong and the seller loses — often tens of thousands — without ever realising why.
This episode digs into a truth most people only understand after a failed sale:
buyers don't just judge the house — they judge who is selling it.
Weak agents, weak questioning, weak positioning and weak marketing send the wrong signals to buyers.
Strong agents do the opposite — they control perception, pricing psychology, and the narrative of the deal from day one.
Samantha Cerrone is a real-world example of what happens when all three pillars are done properly.
Not theory.
Not branding fluff.
Results.
If you're a seller, this episode could save you from making a very expensive mistake.
If you're an agent, it will force you to confront whether you're adding value — or quietly destroying it.