In this episode of the Zero BS Estate Agency Podcast, John Savage speaks with Ian Macbeth, founder of Avocado Property, about what truly maximises a seller's result — and why most estate agents get it wrong.

Ian explains why homes don't sell because they're marketed harder, listed longer, or pushed across more portals. They sell when an agent identifies the one defining factor that matters to the right buyer and builds the strategy around it.

This conversation covers:

• The difference between marketing a property and actually selling it

• Why portals like Rightmove are over-credited for results

• The shift from traditional estate agency to a consultancy-led model

• Why understanding the ideal buyer matters more than exposure

• How AI is changing estate agency — and where it genuinely adds value

• Why the real job is facilitating the move, not just agreeing a price

Ian also shares how ultra-endurance running shaped his mindset around pressure, leadership, and long-term decision-making in business.

This episode is essential listening for estate agents who want clearer thinking, better decisions, and accountability for results — and for sellers who want to understand what really makes the difference when selling a home.

Ian Macbeth – Founder, Avocado Property
🌐 Website: https://avocadopropertyagents.co.uk
🔗 LinkedIn: https://www.linkedin.com/in/ian-macbeth-5190a926
📧 Email: ian@avocadopropertyagents.co.uk