Episodi

  • 138. Building a Brand That Doesn't Need You: Career Contessa's Lauren McGoodwin on Speaking, Pivots, and Power Moves
    Jul 8 2026

    LAST CHANCE TO ENROLL ON THE VISIBILITY SHIFT THIS SUMMER: WWW.KIMBERLYBONLINE.COM/TVS

    What do you do when the business is successful, but you're ready for something new? In this episode, Kimberly sits down with Lauren McGoodwin — founder and CEO of Career Contessa, author of Power Moves, and content marketer at Atlassian — to talk about her decision to return to corporate after a decade of entrepreneurship without shutting her business down. Lauren gets refreshingly honest about what it actually takes to juggle a full-time job, a media brand, and three kids under five (spoiler: it's money and a village, not a morning routine). She also breaks down how public speaking took Career Contessa from a blog to a nationally recognized brand — starting with free intern workshops, landing a book deal, and eventually speaking at TEDWomen — and why companies wouldn't pay for her tactical workshops but happily paid for her keynotes.

    In This Episode:

    • The evolution of audience-building from the blog and RSS era to today's personal-brand-first landscape — and what Lauren would do differently if she started over
    • The three phases of Lauren's speaking career: free workshops, the book that changed everything, and paid keynotes at companies like Google and Amazon
    • Why tactical career workshops are a hard sell to corporate buyers — and what shift finally got her paid
    • Workshop speakers vs. keynote speakers: how Lauren worked with a coach to stretch beyond her "give them three exact steps" comfort zone
    • The sting of turning down speaking opportunities during pregnancy, and why Lauren keeps her basket full of more than just work
    • Where to find Lauren: connect with her on LinkedIn, where she shares career advice from her own corporate diaries and the Career Contessa podcast

    Connect with Lauren on LinkedIn: https://www.linkedin.com/in/laurenmcgoodwin/

    Connect with Career Contessa: https://www.careercontessa.com/

    Thank you for tuning in! If you enjoyed this episode, share it with a friend, leave a review, and subscribe to the podcast.

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    29 min
  • 137. Overcoming Rejection When You're Pitching Yourself
    Jul 1 2026

    Enrollment is open for The Visibility Shift: Go to kimberlybonline.com/tvs to learn more, book a sales call, or enroll

    Episode 136: Overcoming Rejection When You're Pitching Yourself

    Rejection is part of the deal when you put yourself out there — for a stage, a promotion, a client, or a new direction. In this episode, Kimberly breaks down what makes rejection different when you're the one being pitched, why it's rarely actually about you, and gives listeners a simple three-question tool to use the moment a no lands.

    In This Episode:

    • Kimberly shares her own experience of pitches that didn't land

    • The Rejection Reset for processing a no in real time

    Thank you for tuning in! If you enjoyed this episode, share it with a friend, leave a review, and subscribe to the podcast.

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    9 min
  • 136. How to Build a Speaking Career While Working 9-to-5 with Jasmine Garrett
    Jun 24 2026

    Learn more and enroll in The Visibility Shift: kimberlybonline.com/tvs

    Kimberly Brown sits down with Jasmine Garrett — Account Director at Adobe, President of the National Sales Network South Florida chapter, and rising professional speaker — for a candid conversation recorded live inside The Visibility Shift coaching community. Jasmine shares what it's really like to build a speaking career from the inside out: starting with internal company panels, learning to bet on herself, and beginning to figure out when and how to charge for her expertise. This one is for every professional trying to grow their visibility without blowing up their career in the process.

    We're going deep on:

    • How Jasmine's speaking journey started — from being tapped to represent Salesforce on a virtual panel to realizing she had a monetizable skill
    • The moment she knew she needed to start charging (hint: it involved a multi-day workshop request that stopped her in her tracks)
    • How she decides which speaking engagements to pitch for and which ones to accept — and why purpose and ROI drive the decision
    • The nuances of co-branding and protecting your platform when you're employed at a large company
    • How she builds her talks — from research and storytelling to branded leave-behinds that protect her intellectual property
    • Her rehearsal process and why she swears by bullet-point talk tracks over full scripts

    Thank you for tuning in! If you enjoyed this episode, share it with a friend, leave a review, and subscribe to the podcast.

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    37 min
  • 135. How to Get Booked, Paid, and Taken Seriously as a Speaker with Elle Petrillo
    Jun 17 2026

    Register for the Get Booked Blueprint 3-Day Training: https://kimberlybonline.com/gbb

    In this episode of Your Next Move, Kimberly sits down with Elle Petrillo — founding member of Brand Builders Group and former speakers bureau executive — for a candid, no-holds-barred conversation on what it actually takes to build a speaking career. Recorded live during The Visibility Shift Intensive, this conversation goes beyond motivation and into the real mechanics of getting booked, setting fees, and showing up with a brand that commands the room before you ever open your mouth.

    In This Episode:

    • Elle Petrillo shares her origin story: getting fired, going through divorce, and rebuilding her identity from scratch — which became the foundation for her personal branding philosophy
    • The three reasons every speaker should pursue a speaking engagement: brand building, lead building, or income generating
    • Why you should always ask for a client's budget before naming your fee — and how Elle has turned a stated $2,000 budget into a $10,000 booking
    • The scrappy, low-cost ways to build a speaker kit and demo video that actually gets you booked
    • Kimberly opens up about her own speaking fee journey — and why she's still working up to the number Elle keeps pushing her toward
    • Why entrepreneurship doesn't have to mean going full-time, and the real story behind Kimberly's 10-year runway before leaving corporate

    Thank you for tuning in! If you enjoyed this episode, share it with a friend, leave a review, and subscribe to the podcast.

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    31 min
  • 134. Career Building, Brand Building, or Wallet Building: How to Choose the Right Speaking Goal
    Jun 10 2026

    Register for the Get Booked Blueprint 3-Day Training: https://kimberlybonline.com/gbb

    Not all stages serve the same purpose — and getting clear on why you're speaking changes everything. In this solo episode, Kimberly Brown breaks down the three categories of speaking she's used throughout her own career to build connections, increase visibility, and close business. Whether you're still in a nine-to-five, building a side hustle, or running a full-time business, this episode will help you get intentional about the stages you pursue and what you're actually going after when you get there.

    In This Episode:

    • Kimberly traces her speaking journey back to 2011 after being passed over for a promotion she earned
    • She introduces the concept of "accelerated collisions" and how stages create the conditions for meaningful connection
    • She breaks down the three speaking categories: career building (relationships and advancement), brand building (thought leadership and trust), and wallet building (cash and/or qualified leads)

    Thank you for tuning in! If you enjoyed this episode, share it with a friend, leave a review, and subscribe to the podcast.

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    11 min
  • 133. How to Become a Referable Speaker
    Jun 3 2026

    Register for the Get Booked Blueprint 3-Day Training: https://kimberlybonline.com/gbb

    In this episode of the Your Next Move Podcast, Kimberly breaks down what separates the speakers who keep getting booked and referred from the ones who deliver a great talk — and then never hear from the room again. Spoiler: it has nothing to do with how polished you are.

    In This Episode:

    • The one question to ask yourself after every talk: can someone describe what I do without me in the room?

    • The three types of talk titles that travel — and the ones that don't

    • Exactly what to do in the 48 hours after you speak (and why most speakers skip this entirely)

    • The speaker page, one-sheet, and social presence checklist that makes referring you effortless

    Book mentioned: The Referable Speaker by Michael Port and Andrew Davis - https://amzn.to/3PZ8WIU

    Thank you for tuning in! If you enjoyed this episode, share it with a friend, leave a review, and subscribe to the podcast.

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    12 min
  • 132. 5 Lessons From 5 Years of Full-Time Entrepreneurship
    May 20 2026

    Five years of full-time entrepreneurship — and Kimberly isn't showing up with a highlight reel. She's bringing the real: the lessons she had to learn, unlearn, and sometimes relearn on the road to building a multi-six-figure business five years running. This episode is for every entrepreneur who has ever questioned the path, doubted the process, or wondered if it's actually worth it.

    In This Episode:

    • The strategy Kimberly has consistently returned to as her primary lead generator since 2011 — and why she kept leaving it anyway
    • Her evolution from career counselor to global HR director to speaker, coach, author, and beyond — and what that teaches us about identity in entrepreneurship
    • Why followers and a following are not the same thing
    • The advice she was given about not giving too much away — and why she chose to ignore it
    • The launches where no one enrolled, the investments that didn't pay off, and the mindset that kept her going anyway

    Subscribe to the Insider Notes Newsletter: https://bit.ly/YNMNewsletter

    Get on the waitlist for The Visibility Shift: https://kimberlybonline.com/tvs

    Thank you for tuning in! If you enjoyed this episode, share it with a friend, leave a review, and subscribe to the podcast.

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    17 min
  • 131. Information Overload Is Keeping You Stuck: How I'm Aligning Everything to 3 Goals for 40 Days
    May 13 2026

    Sometimes the most productive thing you can do is stop consuming. In this solo episode, Kimberly gets personal — sharing the moment in her car that made her realize her brain had been "outside" for way too long. She breaks down the three goals that are now her filter for everything: brand building, waist shrinking, and stress annihilating. If it doesn't serve one of those three, it's out. This one is raw, honest, and exactly the permission slip you didn't know you needed.

    In This Episode:

    • Kimberly shares the driving moment that made her realize she was in information overload
    • She opens up about her weight loss journey, grief, and gaining 13 pounds since losing her mom in August
    • She introduces her three focus areas: brand building, waist shrinking, and stress annihilating
    • She references the concept of "working procrastination" and how it shows up for her and her clients
    • She ties her 40-day challenge back to the core values framework in her book
    • She challenges listeners to lock in on their own three goals for the next 40 days

    Get on the waitlist for The Visibility Shift: www.kimberlybonline.com/tvs

    Thank you for tuning in! If you enjoyed this episode, share it with a friend, leave a review, and subscribe to the podcast.

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    12 min