What would 18.5 million views do for your store?

This week, we’re joined by Megan from Volashes - who did exactly that… with one video.

No big team.
No fancy production.
Just smart, consistent content.

We break down:
• What actually works on TikTok
• How to turn views into real sales
• TikTok vs YouTube Shorts (what’s better?)
• And why most brands are overthinking content

If you’re trying to grow your Shopify store with social - this one’s for you.

This episode first went live on 1st November 2024, but it’s still packed with loads of great takeaways!

Check out Volashes here: https://shopvolashes.com/

Key takeaways:

0:00 Introduction & About Megan

3:47 Pivoting Out Of Covid

10:01 Creating Behind The Scenes Content Successfully

14:38 TikTok vs YouTube: The Social Media Landscape

19:02 How Important Is Consistency?

26:38 How Can Brands Use Social Media To Their Advantage?

30:20 The Next Level Of Growth For Volashes

EXCLUSIVE WWS OFFERS:

Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more - all led by experts from the tools top brands rely on. Sign up now at ⁠⁠⁠https://taxcloud.com/summer/⁠⁠⁠

Join the bootcamp and elevate your inventory game: ⁠⁠⁠https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp⁠⁠⁠

Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠⁠⁠⁠https://www.seguno.com/winning-with-shopify-podcast⁠

Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! ⁠⁠⁠https://yoast.com/winningwithshopify-exclusive/⁠⁠⁠

Follow us on socials:

⁠https://www.instagram.com/winningwithshopifypodcast/⁠

⁠https://www.tiktok.com/@winningwithshopify⁠

⁠https://www.youtube.com/@winningwithshopify

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In this week’s Tuesday Teabreak Talks, Nick is tackling a topic that can transform your profitability overnight: scaling your customer lifetime value (LTV) quickly and cost-effectively.Acquiring customers is getting more expensive... but what if the real opportunity is in doing more with the customers you already have?In this episode, you’ll learn:- Why LTV is the key to sustainable Shopify growth- The fastest ways to boost repeat purchases- How to increase revenue without increasing ad spend- Easy wins most brands overlook when it comes to retentionGrab a brew and tune in - this is a game-changer for sustainable growth.👉 Don’t forget to like, subscribe, and share if you found this helpful!

This week, we’re bringing you a Best of the past 3 Months!

A curated mix of standout moments, insights, and conversations from recent episodes.

From AI’s growing impact on email and brand strategy to the realities of scaling eCommerce businesses, this episode pulls together the most valuable snippets, lessons, and debates you won’t want to miss.

If you’re short on time or new to the podcast, this is the perfect place to start.

⏱️ Highlights:

0:00 - How to get 50,000 4.9 reviews!

03:04 – Cookie banner compliance: what’s changed and why it matters

06:08 – The evolving subscription space: trends shaping the future

07:39 – How AI is transforming email marketing

09:37 – Is your email being filtered by AI? What to watch for

13:08 – AI brand insights: smarter ways to understand your audience

14:40 – In the elevator with Padded Apparel: quickfire insights

19:06 – The reality of 3PL costs when scaling a business

21:43 – Kickstarter: launching and funding your next idea

Expect practical takeaways, honest conversations, and a snapshot of what’s been shaping the industry over the past few months.

Which moment stood out to you most? Let us know below.

Our Guests:

https://www.missionmercantile.com/

https://www.dma.org.uk/

https://www.seguno.com/winning-with-shopify-podcast

https://lastobject.co.uk/

https://ridecased.com/

https://subsummit.com/

Follow us on socials: https://www.instagram.com/winningwithshopifypodcast/ https://www.tiktok.com/@winningwithshopify https://www.youtube.com/@winningwithshopify

Join our newsletter: https://wwspodcast.com/

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Become a sponsor: https://wwspodcast.com/pages/sponsorship

How does a 20-year-old with no prior experience scale a Shopify brand to $500K/month in under 9 months?

In this episode, we sit down with Rhett Jones, founder of Ride Cased, to break down exactly how he built and scaled his eCommerce brand from scratch.

From maxing out credit cards and spending over $70,000 on product development, to finding a niche with almost no competition on Meta ads, this is one of the most honest and practical growth stories you’ll hear.

What you’ll learn:

• How Rhett scaled to $400K–$500K/month in under 9 months

• Why niche selection matters more than anything

• The Meta ads strategy that drove rapid growth

• How to build and iterate a product people actually want

• Why you don’t need experience to start an eCommerce business

• The realities of funding, scaling, and profitability

Key takeaway:
You don’t need permission or perfect knowledge to start. You just need to take action and learn fast.

Guest links:
Website: https://ridecased.com

Instagram: @ridecased

EXCLUSIVE WWS OFFERS:

Join the bootcamp and elevate your inventory game: ⁠⁠https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp⁠⁠

Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠⁠⁠https://seguno.com

Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! ⁠⁠https://yoast.com/winningwithshopify-exclusive/⁠⁠

Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more - all led by experts from the tools top brands rely on. Sign up now at ⁠⁠https://taxcloud.com/summer/⁠⁠

Key Takeaways:

00:00 Intro

00:10 Rapid E-commerce Growth Strategy

01:17 From Alibaba to First Sale

03:22 Sunk Cost Fallacy in Startups

03:55 Defining Padded Apparel Niche

04:55 Disrupting with Comfort Innovation

05:51 Pivoting E-commerce Marketing Strategy

06:44 Building a Creator Ad System

10:55 Startup vs Corporate Marketing

12:10 First-Time Founder Learning Curve

14:28 Maintaining Startup DNA

19:15 Early Stage Fundraising Journey

21:31 Path to Profitability Strategy

23:57 Just Start: Entrepreneurial Advice

Follow us on socials:

https://www.instagram.com/winningwithshopifypodcast/

https://www.tiktok.com/@winningwithshopify

https://www.youtube.com/@winningwithshopify

Join our newsletter: https://wwspodcast.com/

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Become a sponsor: https://wwspodcast.com/pages/sponsorship

How do you build a $4 million ecommerce sales channel in just one year?

In this episode of Winning With Shopify, we sit down with John Roman, CEO of BattlBox, to unpack how they leveraged live shopping to create one of their fastest-growing revenue channels.

BattlBox — a leading subscription brand for outdoor and survival gear — turned platforms like Whatnot into a high-performing sales engine, even outperforming Amazon as a channel.

Inside this episode, you’ll learn:

• How BattlBox scaled live shopping from $0 to $4M in under a year

• Why platforms like Whatnot have higher purchase intent than TikTok Shop

• The difference between live shopping vs traditional ecommerce channels

• How content and community drive repeat purchases and LTV

• The exact KPIs BattlBox tracks to scale this channel

• How to test live shopping without a big team or budget

We also break down:

• Team structure for scaling a new sales channel

• Why most brands fail when trying new platforms

• How live shopping fits into a full ecommerce ecosystem

If you're running a Shopify store and looking for the next big growth channel — this is one you can’t ignore.

EXCLUSIVE WWS OFFERS:

Join the bootcamp and elevate your inventory game: ⁠⁠https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp⁠⁠

Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠⁠⁠https://seguno.com/winningwithshopify⁠⁠

Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! ⁠⁠https://yoast.com/winningwithshopify-exclusive/⁠⁠

Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more - all led by experts from the tools top brands rely on. Sign up now at ⁠⁠https://taxcloud.com/summer/⁠⁠

Key Takeaways:

00:00 Intro

00:57 Unlocking $4 Million in Sales with Live Shopping

01:18 Whatnot vs TikTok: Buyer Intent

02:42 Brand Affinity on Whatnot vs TikTok

04:27 BattlBox's Netflix Content Strategy

08:25 Whatnot as a Top-of-Funnel Channel

09:18 Launching Whatnot: From Zero to $25K

10:14 Why BattlBox Chose Whatnot over TikTok

11:47 Whatnot's Unique Community Raids Feature

13:19 Scaling Live Shopping: Hours and Revenue

15:28 Building a Dedicated Social Commerce Team

18:26 Accountability in New Sales Channels

19:21 When to Double Down on a Sales Channel

21:48 Whatnot Surpasses Amazon as #2 Channel

23:38 Amazon Shopper vs. Whatnot Customer

25:48 Attribution Challenges in E-commerce Marketplaces

29:33 Bootstrapped Shopify: Starting Whatnot Live

31:48 Whatnot's Fee Structure and Valuation

Follow us on socials:

https://www.instagram.com/winningwithshopifypodcast

https://www.tiktok.com/@winningwithshopify

https://www.youtube.com/@winningwithshopify

Join our newsletter: https://wwspodcast.com/

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Become a sponsor: https://wwspodcast.com/pages/sponsorship

Most ecommerce brands focus on revenue and ROAS… but ignore the one thing that actually matters: Profit.

In this episode, Nick breaks down the critical difference between revenue vs profit in advertising, and why so many brands are unknowingly losing money.

If you're running Google Ads, Meta Ads, or any paid traffic, this is essential listening.

You’ll learn:

• Why a flat ROAS target doesn’t work

• How product margins impact your ad performance

• Why some products should NEVER be scaled

• The hidden reason most brands lose money on ads

• How to structure campaigns based on profitability

Nick also shares practical strategies to improve your margins and scale profitably:

• Lowering product costs (without sacrificing quality)

• Increasing prices (without killing conversions)

• Boosting average order value (AOV)

• Leveraging lifetime value (LTV) for growth

If you run a Shopify store, manage ecommerce ads, or want to scale profitably - this episode will change how you look at your numbers.

Because the truth is simple: Revenue looks good. Profit builds businesses.

Follow us on socials:

⁠https://www.instagram.com/winningwithshopifypodcast

⁠⁠https://www.tiktok.com/@winningwithshopify⁠⁠

https://www.youtube.com/@winningwithshopify⁠

Join our newsletter:⁠ https://wwspodcast.com/⁠

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Become a sponsor: ⁠https://wwspodcast.com/pages/sponsorship