Read the full transcript: https://question.marketing/library/seo-isnt-dead-the-name-is

Watch the video: https://www.youtube.com/watch?v=LsdM0Bv2MFs

The name of the job has always followed the machine. Search engines gave us SEO and answer engines gave us AEO. Now AI agents shortlist, decide and often complete the booking. Agents don't search, they choose, so what do we call the job?

In this episode: the names in circulation (AEO, GEO, LLMO, AAO, AX), the cited, recommended, chosen ladder, five questions an agent asks about your business, the honest counterweight, and a test you can run today.

Notes on figures

- Research on whether ChatGPT reduces Google searches is split: one study (Lam et al., US panel, hosted by the FTC) found Google searches fell about 31% from 20 weeks after adoption; a Semrush study (Aug 2025) found no change.

- Research on AI referral conversion rates is also split: one study of 94 stores (Visibility Labs, 2025 data) found ChatGPT traffic converted 31% better than non-branded organic; a study of 973 sites (Marketing Science, 2026) found it converted 13% worse than organic.

- Pew Research (July 2025): clicks on 8% of visits with an AI summary vs 15% without.

Simon Young, Question.Marketing. https://question.marketing

Chapters: as YouTube pack.

Disclosure: Simon ran this demo on Nimt's free trial. Question.Marketing has no paid or affiliate relationship with Nimt. Nimt saw this video before release and requested no changes.

Which tools track whether ChatGPT, Claude, Perplexity, Gemini, Google AI Mode and Copilot mention your brand, and can you trust the numbers?

In this episode Simon Young of Question.Marketing explains why tracking costs climb with every prompt, competitor and AI engine you add, why local results depend on where the tracking runs from, and why fan-out queries and different models give different answers. He then sets up Question.Marketing live in Nimt, looks at branded and general prompts, and explains why being recommended matters far more than being cited.

Watch the video: https://www.youtube.com/watch?v=d3Uo5sPj76k

Chapters

00:00 Which tools track whether AI cites your brand?

01:40 Questions that convert: cited, clicked or recommended

03:30 Why tracking prompts gets expensive

04:50 Local search: where your tracking runs from

06:16 Fan-out queries and different models

07:10 Semrush and Ahrefs Brand Radar

07:43 Setting up my own brand in Nimt

09:14 The prompts the tool suggests

11:35 Conversational search, not hundreds of pages

12:54 Competitors, and why the AI engines aren't competitors

14:00 Branded search: you should at least find yourself

16:02 Don't use AI to produce slop

16:33 Fill the knowledge gaps

18:01 Google's top 10 versus AI citations

18:33 NotebookLM video case studies

19:51 Results: branded prompts

21:38 South Yorkshire and Doncaster prompts

22:18 Can you outrank ChatGPT on ChatGPT?

23:03 Accountancy firms and long-tail prompts

24:49 E-commerce prompts

25:41 Cited versus recommended

28:02 Interpreting the data, and how to get help

Notes on figures as spoken

07:13 Semrush's AI Visibility Toolkit is listed at $99 a month per domain, billed annually, on its pricing page (checked 14 October 2026).

18:07 The 13% figure is from Meikai's September 2026 study and is about ChatGPT, not Perplexity: 13% of the domains ChatGPT cited ranked in Google's organic top 10 for the same prompt. Meikai sells a brand monitoring tool.

19:07 Content reaching the top of Google within 48 to 72 hours is from Simon's own case studies, not a published study.

20:14 The 60% AI Mode figure for Question.Marketing is one run on one day for a branded prompt.

15:31 the free audit Simon mentions is the free AI visibility snapshot we offer potential clients. Question.Marketing's full AI visibility audit is a paid service.

21:03 Question.Marketing launched at the end of June 2026. Simon says "three months" at 10:43 and "three, four months" at 20:58.

Key sources

Meikai study: https://www.meikai.ai/blog/seo-vs-ai-search-google-ranking-chatgpt-citations

Semrush AI Visibility Toolkit pricing: https://www.semrush.com/pricing/ai/

Nimt pricing: https://www.nimt.ai/pricing

Is Meta's Muse Charm a "surveillance Tamagotchi"? Simon Young of Question.Marketing asks whether we should worry about AI companions that live in our pockets, learn from our conversations and might one day sell to us.

He covers who owns the data you give these devices, whether Big Tech should pay us for it, what happens when your AI companion turns salesperson, the right to opt out, and why society may split over devices that record us. He also explains how he uses an AI recorder himself, and why he still encourages people to teach AI what only they know.

Chapters

00:00 The Meta Muse Charm: should we be afraid of it?

00:33 The surveillance Tamagotchi: you are the data

01:26 From Alexa and Siri to an AI assistant in your pocket

02:29 Keywords out, conversational search in

03:40 Where are we on privacy? Social media and how young people vote

05:06 Are we close to a privacy backlash? Glasses, Android and location data

06:55 A generation that has never known life offline

07:31 Should Big Tech pay us for our data?

08:49 When your AI companion becomes a salesperson

09:37 Devices that listen: Pocket, Claude, Grok and OpenAI's Dots

11:04 Do we have the right to opt out?

12:08 A split in society: people who refuse to be recorded

12:56 Can anyone control AI now?

13:32 Teach the AI what only you know

14:33 Should we be worried? Tell me in the comments

Notes on what is said

03:50 Simon says the 2016 UK general election. There wasn't one: 2016 was the EU referendum, and the general elections either side were in 2015 and 2017.

09:54 If you record calls or meetings with a device like Pocket, get everyone's consent first. Pocket notes that phone call transcription requires consent.

10:43 Simon says dots.com. The domain is dot.com: it is held by xAI and redirects to Grok, while dots.com belongs to a long-defunct company (TechCrunch, 29 Sep 2026). The $20 million price is unconfirmed.

11:05 The Charm is tap to talk. Zuckerberg: tap the fingerprint sensor in the corner and you can start talking (TechCrunch, 23 Sep 2026).

13:57 Teaching AI what you know is Simon's experience, not a guarantee of being cited.

On the record

Muse trains on your conversations by default and you can opt out in Muse settings (Meta): https://research.meta.ai/blog/security-and-safety-for-ai-agents-our-approach-with-muse

The Charm reveal (TechCrunch): https://techcrunch.com/2026/09/23/meta-made-a-tamagotchi-like-wearable-for-its-muse-ai-agent/

Watch the video: https://www.youtube.com/watch?v=wA5X8lJczdM

Full article, five signposts to watch and transcript: https://question.marketing/library/surveillance-tamagotchi-meta-muse-charm-ai-companions-privacy-2026

Previous episode on Muse Charm privacy (25 Sep): https://www.buzzsprout.com/2650282/episodes/19863615

Simon Young, Question.Marketing: https://question.marketing