SEO Isn't Dead. The Name Is. Tell Me I'm Wrong.
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SEO Isn't Dead. The Name Is. Tell Me I'm Wrong.
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Read the full transcript: https://question.marketing/library/seo-isnt-dead-the-name-is
Watch the video: https://www.youtube.com/watch?v=LsdM0Bv2MFs
The name of the job has always followed the machine. Search engines gave us SEO and answer engines gave us AEO. Now AI agents shortlist, decide and often complete the booking. Agents don't search, they choose, so what do we call the job?
In this episode: the names in circulation (AEO, GEO, LLMO, AAO, AX), the cited, recommended, chosen ladder, five questions an agent asks about your business, the honest counterweight, and a test you can run today.
Notes on figures
- Research on whether ChatGPT reduces Google searches is split: one study (Lam et al., US panel, hosted by the FTC) found Google searches fell about 31% from 20 weeks after adoption; a Semrush study (Aug 2025) found no change.
- Research on AI referral conversion rates is also split: one study of 94 stores (Visibility Labs, 2025 data) found ChatGPT traffic converted 31% better than non-branded organic; a study of 973 sites (Marketing Science, 2026) found it converted 13% worse than organic.
- Pew Research (July 2025): clicks on 8% of visits with an AI summary vs 15% without.
Simon Young, Question.Marketing. https://question.marketing
Chapters: as YouTube pack.