Disclosure: Simon ran this demo on Nimt's free trial. Question.Marketing has no paid or affiliate relationship with Nimt. Nimt saw this video before release and requested no changes.

Which tools track whether ChatGPT, Claude, Perplexity, Gemini, Google AI Mode and Copilot mention your brand, and can you trust the numbers?

In this episode Simon Young of Question.Marketing explains why tracking costs climb with every prompt, competitor and AI engine you add, why local results depend on where the tracking runs from, and why fan-out queries and different models give different answers. He then sets up Question.Marketing live in Nimt, looks at branded and general prompts, and explains why being recommended matters far more than being cited.

Watch the video: https://www.youtube.com/watch?v=d3Uo5sPj76k

Chapters

00:00 Which tools track whether AI cites your brand?

01:40 Questions that convert: cited, clicked or recommended

03:30 Why tracking prompts gets expensive

04:50 Local search: where your tracking runs from

06:16 Fan-out queries and different models

07:10 Semrush and Ahrefs Brand Radar

07:43 Setting up my own brand in Nimt

09:14 The prompts the tool suggests

11:35 Conversational search, not hundreds of pages

12:54 Competitors, and why the AI engines aren't competitors

14:00 Branded search: you should at least find yourself

16:02 Don't use AI to produce slop

16:33 Fill the knowledge gaps

18:01 Google's top 10 versus AI citations

18:33 NotebookLM video case studies

19:51 Results: branded prompts

21:38 South Yorkshire and Doncaster prompts

22:18 Can you outrank ChatGPT on ChatGPT?

23:03 Accountancy firms and long-tail prompts

24:49 E-commerce prompts

25:41 Cited versus recommended

28:02 Interpreting the data, and how to get help

Notes on figures as spoken

07:13 Semrush's AI Visibility Toolkit is listed at $99 a month per domain, billed annually, on its pricing page (checked 14 October 2026).

18:07 The 13% figure is from Meikai's September 2026 study and is about ChatGPT, not Perplexity: 13% of the domains ChatGPT cited ranked in Google's organic top 10 for the same prompt. Meikai sells a brand monitoring tool.

19:07 Content reaching the top of Google within 48 to 72 hours is from Simon's own case studies, not a published study.

20:14 The 60% AI Mode figure for Question.Marketing is one run on one day for a branded prompt.

15:31 the free audit Simon mentions is the free AI visibility snapshot we offer potential clients. Question.Marketing's full AI visibility audit is a paid service.

21:03 Question.Marketing launched at the end of June 2026. Simon says "three months" at 10:43 and "three, four months" at 20:58.

Key sources

Meikai study: https://www.meikai.ai/blog/seo-vs-ai-search-google-ranking-chatgpt-citations

Semrush AI Visibility Toolkit pricing: https://www.semrush.com/pricing/ai/

Nimt pricing: https://www.nimt.ai/pricing