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Whiskey Real Estate: Bellevue Entrepreneurs, Rebranding, AI Marketing & Dip Cravers Creamery
On Whiskey Real Estate, hosts Aaron and Chuck welcome Bellevue business owners Matt of Dip Cravers Creamery and Mercantile and Brian Gesser of Hey There Marketing to discuss how marketing, social media, real estate, and small business growth intersect, with a focus on the challenges and costs of rebranding. They share Brian’s shift from corporate CMO roles to building a marketing agency and the HeyThere360 platform with AI-driven, client-specific decision-making, and Matt’s journey from 20+ years in the military to buying a chip-dip business, quickly achieving ROI, and expanding into a Franklin Street storefront offering ice cream, dips, baked goods, and locally sourced meats. They cover the realities of entrepreneurship, multiple revenue streams, taxes, resilience, and the impact of social media, then close with contact details, local events, and advice to find mentors and persist.
00:00 Welcome and Episode Setup
01:14 Whiskey of the Day
01:37 Meet the Guests
03:04 Hey There Marketing Rebrand
05:26 Dip Cravers Overview
06:20 Matt’s Origin Story
10:31 Business Owner Challenges
15:45 Revenue Streams and Risk
18:55 Social Media Impact
21:27 Football Sidetrack Stories
25:24 NFC East Trash Talk
25:57 Giants Wins and Ties
27:38 Chiefs History and Rivalries
29:15 NFL Parity and Injuries
30:04 Back to College Football
31:28 Texas Fan in Husker Country
34:21 Red River Upset Reaction
36:12 Huskers Rankings and Oregon
37:40 Dip Crayvers Info and Events
39:41 Entrepreneur Advice and Wrap
45 min