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Amber King started her marketing agency at 19 and scaled it to $30,000/month in just six months. No fancy sales tactics, no pretending to be someone she's not. Just a simple offer, a lot of cold calls, and a completely different approach to sales.

In this episode of What's Working, I sit down with Amber to break down exactly how she built her roofing marketing agency, the 3-step offer that gets roofers interested, and the cold calling framework she uses to book appointments.

We also get into why she focuses on one niche, how she handles rejection, why she moved away from AI appointment setters, and why being brutally honest with prospects might actually be your biggest advantage as a beginner.

One of my favorite conversations we've had on the channel about sales, building an agency, and figuring out what actually works.

00:00-$60k at 19
00:42-Intro Blurb
01:44-Started Serving Tables
10:10-How to Get Clients
19:26-Best for Beginners
24:10-Screw this!
32:57-The Script
44:21-AI Craze
55:47-Scaling to $75k/mo
1:10:59-Content as Outreach
1:14:07-Connect with Amber

#SMMA #ColdCalling #MarketingAgency #AgencyGrowth #GoHighLevel

Most agency owners are obsessed with getting more clients. But what happens when your agency grows to the point where you can't keep up?

In this episode of What's Working, I sat down with Jess Cotter, who built an agency to 380 clients and multiple six figures a month before eventually selling it.

The interesting part? She actually shut down her first agency after burning herself out. So when she started again, she did things completely differently.

We talk about the systems that allowed her to scale without being glued to her phone, why focusing on one niche and one offer made such a big difference, and what agency owners should actually be working on at $10K, $20K, and $100K+ per month.

We also get into hiring, client retention, SOPs, and why getting more clients won't fix a business that's already broken.

If you're building an agency and want to avoid creating a job you can't escape from, this is a good one.

00:00-Systems & Infrastructures
01:25-First Agency
06:54-Beginner Offers
12:32-Uphex
15:25-Scaling as a Beginner ( 0 to $10k)
29:01-Scaling at $20k
41:22-Controlling What You Can Control
47:09-Hiring Process
55:47-Final Stage
1:08:44-Reach Jess!

📘 Scale your agency without burning out. Grab Jess Cotter's book, After the Yes 👉 https://aftertheyesbook.com/?ref=keaton

💻 Sign Up to UpHex Here 👉 https://uphex.com/?fpr=keaton60

🚀 30-Day Free Trial of HighLevel + $8324 in Bonuses 👉https://www.gohighlevel.com/keaton-walker?fp_ref=vmuk5&utm_source=youtube&utm_medium=organic&utm_campaign=conversations&utm_content=vid_jesscotter

⤴️ Already signed up for HighLevel? You can still qualify for all $8324 worth of bonuses by upgrading your HighLevel account with my link 👉 https://itskeaton.com/upgrade

📚 Already on GoHighLevel’s $497 plan? Sign up for the HighLevel Guild Directly 👉 https://skool.com/highlevelguild

#AgencyGrowth #MarketingAgency #GoHighLevel #AgencyOwner #BusinessSystems