Most agency owners are obsessed with getting more clients. But what happens when your agency grows to the point where you can't keep up?

In this episode of What's Working, I sat down with Jess Cotter, who built an agency to 380 clients and multiple six figures a month before eventually selling it.

The interesting part? She actually shut down her first agency after burning herself out. So when she started again, she did things completely differently.

We talk about the systems that allowed her to scale without being glued to her phone, why focusing on one niche and one offer made such a big difference, and what agency owners should actually be working on at $10K, $20K, and $100K+ per month.

We also get into hiring, client retention, SOPs, and why getting more clients won't fix a business that's already broken.

If you're building an agency and want to avoid creating a job you can't escape from, this is a good one.

00:00-Systems & Infrastructures
01:25-First Agency
06:54-Beginner Offers
12:32-Uphex
15:25-Scaling as a Beginner ( 0 to $10k)
29:01-Scaling at $20k
41:22-Controlling What You Can Control
47:09-Hiring Process
55:47-Final Stage
1:08:44-Reach Jess!

📘 Scale your agency without burning out. Grab Jess Cotter's book, After the Yes 👉 https://aftertheyesbook.com/?ref=keaton

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