A medical crisis can threaten much more than a flooring family’s health. The Floor Covering Industry Foundation (FCIF) helps eligible families manage the financial strain that can follow.

Brian Preuss speaks with FCIF Executive Director Andrea Blackbourn and board member Paul Murfin about who may qualify for assistance, what grants can cover, and how support may extend to an eligible family member in a flooring worker’s household. Andrea explains the medical, financial, and industry employment considerations behind an application. She also shares the difficult circumstances many families face by the time they reach out.

For retailers, installers, commercial flooring contractors, and supplier partners, Paul has a straightforward request: make sure people know FCIF exists. The conversation covers FCIF’s Advocate Program and ways to support its work.

Learn about eligibility and apply: https://www.fcif.org/grants-applications Become an FCIF advocate: https://www.fcif.org/be-advocate Support FCIF: https://www.fcif.org/give-floorcovering-industry-foundation

If this resource could help someone you know in the flooring industry, please pass this episode along.

How do you build a lasting career in flooring—and help grow a business from $4.5 million to $15 million?

Steven Wright, Executive Vice President and VP of Sales at Flooring Direct DFW, joins Brian Preuss to share an unconventional career journey spanning information technology, e-commerce, and flooring sales leadership.

After spending 32 years at Daltile across technology, manufacturing, distribution and logistics, Steven leaped into direct sales. Today, he helps lead Flooring Direct DFW, where he has played a key role in transforming its sales organization and expanding its shop-at-home flooring business.

In this episode, Steven discusses:

• Turning dyslexia into a problem-solving advantage
• The three qualities that create trust
• Adapting when the flooring market changes
• Using sales metrics to strengthen team performance
• Generating leads through realtor partnerships
• The growing demand for shop-at-home flooring
• Building a three-to-five-year business plan

Whether you are building a career in flooring, leading an independent dealership, supporting contractors or partnering with flooring businesses, this conversation offers practical lessons on leadership, sales and sustainable growth.

Follow What’s Underfoot for more conversations with the people supporting, shaping and moving the floor covering industry forward.

In his first episode as host of What’s Underfoot, AHSG & Commercial USA President Brian Preuss sits down with Shelley Ackerman, Director of OEM Sales & Commercial Buying Groups at Taylor Adhesives.

Shelley shares lessons from her career in design, manufacturing and commercial flooring, including how to navigate change, invest in your best people, strengthen supplier partnerships and address the labor challenges facing the industry. She also explores the future of flooring installation and why businesses should continue doubling down on the human experience.

Along the way, the conversation covers Shelley’s 1,000-mile motorcycle challenge, her unusual choice of golf club and what happens when someone tells her she cannot do something.

In this episode of What’s Underfoot, Tony Wright sits down with John Weller, Chief Innovation Officer at Cyncly Flooring, for a conversation on innovation, leadership, and the future of the floor covering industry.

John shares how his career evolved from working inside the flooring business to helping shape the industry’s digital transformation. From the early days of dealer websites to the rise of AI, John offers valuable perspective on how technology is changing the way flooring businesses connect with customers.

The conversation also explores leadership, communication, generational differences in business, and why storytelling still matters in selling flooring. John explains why AI may not replace the human side of the industry, but instead help bring back product value, customer connection, and a stronger story behind the sale.

For flooring dealers, suppliers, manufacturers, and business leaders looking ahead, this episode offers a timely look at what comes next.

In this episode of What’s Underfoot, Tony Wright sits down with Brian Preuss, the newly named President of AHSG and Commercial USA and the next host of the podcast.

Brian shares his journey through the flooring industry, from his early days in distribution and manufacturing to stepping into leadership with AHSG and Commercial USA. The conversation covers his leadership philosophy, the importance of strong relationships across the industry, what makes the AHSG and Commercial USA network unique, and what members and industry partners can expect moving forward.

Tony and Brian also discuss the value of investing in people, supporting the next generation of flooring professionals, strengthening connections between members and supplier partners, and building on the foundation already in place.

This episode offers a meaningful introduction to Brian’s leadership style, industry perspective, and vision for the future of What’s Underfoot.

Tony Wright, President of American Home Surfaces Group & Commercial USA, sits down with Drew Hash, President & CEO of Southwind Building Products, for a conversation about leadership, relationships, adaptability, and a career built in the floor covering industry.

Drew shares how he first found his way into flooring, the mentors and experiences that shaped his leadership style, lessons learned from missed opportunities, and what he believes dealers should be paying attention to in today’s changing market. The episode also brings plenty of personality, from North Alabama football and Muscle Shoals music to early morning routines and Drew’s genuine love for the industry.

In this episode of What’s Underfoot, we’re joined by Jennifer Farrell—award-winning interior designer, television host, and a leading voice in modern design.

With more than two decades of experience across interior design, television, and product development, Jennifer shares a practical perspective on what drives long-term success—and how customer expectations around design have evolved.

In this conversation, we cover:

• The three drivers behind lasting success: timing, talent, and tenacity
• How design media has reshaped the way people think about their homes
• Why great design goes beyond visuals—and what it takes to execute it well
• The role of AI in design, and where it falls short

Jennifer will also be joining us as a featured speaker at the upcoming AHSG & Commercial USA Member Summit.

If you’re focused on staying relevant in a changing market, this is a conversation worth your time.

In this episode of What’s Underfoot, Dan Butterfield, Vice President of New Residential Multifamily at Daltile, shares insights from more than 30 years in the flooring industry.

Dan discusses how success evolves over the course of a career, the importance of shifting from tactical execution to strategic thinking, and how leaders can better position their businesses for long-term growth. The conversation also explores emerging opportunities in the market and how a customer-first mindset can drive stronger outcomes.

This episode offers practical perspective for anyone focused on building a more resilient and forward-thinking business.