What the Helvetica? copertina

What the Helvetica?

Di: Michael Janda
Ascolta gratuitamente

  • Riassunto

  • ”What the Helvetica?” is an engaging series of conversations between Michael Janda and guest entrepreneurs, delving into the realities of building a business. What happens behind the curtain? What crucial insights remain unspoken? It’s not all sunshine and roses; ”What the Helvetica?” dives deep to unveil the raw truths of entrepreneurship—good, bad, and ugly—and listeners may learn a thing or two along the way.
    Copyright 2024 All rights reserved.
    Mostra di più Mostra meno
Episodi
  • Ep. 5 The Art of Copywriting in a Design-Centric World

    Ep. 5 The Art of Copywriting in a Design-Centric World
    Jun 6 2024
    In this Episode 5 of 'What the Helvetica?' host Mike Janda and guest Lois McKenzie dive into the heart of what makes copywriting a critical aspect of marketing, even in an AI-driven age. The episode unpacks the value of authentic connection, human-driven content, and the art of storytelling in business. Mike and Lois explore how creative integrity and personal brand can't be replicated by AI, stressing the importance of the human element in the creative industry. ---------------------- 🎙️ About What the Helvetica? Podcast ---------------------- ”What the Helvetica?” is an engaging series of conversations between Michael Janda and guest entrepreneurs, delving into the realities of building a business. What happens behind the curtain? What crucial insights remain unspoken? It’s not all sunshine and roses; ”What the Helvetica?” dives deep to unveil the raw truths of entrepreneurship—good, bad, and ugly—and listeners may learn a thing or two along the way. 🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast/what-the-helvetica/id1744396039 🎧 Spotify: https://open.spotify.com/show/03dUQpH60WJwgkDZqZLnr3?si=c3abf90398bd456a 🎧 Amazon Music: https://music.amazon.com/podcasts/5ee30875-178e-460f-bd13-aa3b751a2e70 🎧 iHeart Radio: https://iheart.com/podcast/172847580 🎧 Other App Links Are Here: https://www.whatthehelveticapodcast.com ---------------------- 🤝 Connect with Michael Janda ---------------------- Michael Janda is an award-winning creative director, designer, and agency veteran. In 2002, he founded the creative agency Riser, which provided design and development services for clients that included Disney, Google, Warner Bros., Fox, NBC, ABC, National Geographic and many other high-profile brands. Michael sold his agency in 2015 and now spends his time speaking, developing books, courses, and social media content to help creatives level-up. He is the author of “Burn Your Portfolio” and “The Psychology of Graphic Design Pricing.” Instagram: https://instagram.com/morejanda YouTube: https://youtube.com/morejanda LinkedIn: https://linkedin.com/in/morejanda Website: https://michaeljanda.com Courses: https://morejanda.teachable.com Community: https://morecreativeacademy.com ---------------------- 👋 Meet Lois McKenzie ---------------------- Lois is a creative copywriter and passionate storyteller, based in Costa Rica. With over a decade of experience writing advertising and sales copy for everyone from unicorn startups to bestselling authors. As the founder of Copy Club, a private member's lounge for thought leaders, Lois helps entrepreneurs and writers own their voice and lean into the utterly human potential of storytelling to create impactful marketing that builds communities, feels like art & sells like hot cakes. While Lois spends much of her time supporting her clients in uncovering their boldest marketing messages, she's even more obsessed with the art of writing itself. She believes that the key to creating truly resonant marketing lies in embracing a creative, disciplined approach to the written word, and that being a skilled and persuasive writer is essential for long-term success in marketing today. Lois's unique approach to copywriting is rooted in her love for storytelling, which she discovered at a young age surrounded by her mother's overflowing bookshelves. She understands that the way we connect with others' stories and express our own informs the quality and impact of the copy we create – for our businesses and our communities. Through her sold-out creative copywriting course, Sweet Talk, her transformative women's writing retreat in Costa Rica, and her copywriting workshops, Lois empowers writers and entrepreneurs to put the art back in marketing, one story at a time. https://weareupclub.com/copy-club https://weareupclub.com/retreat
    Mostra di più Mostra meno
    1 ora e 14 min
  • Ep 4: 04 Scaling Strategies for Creative Business

    Ep 4: 04 Scaling Strategies for Creative Business
    May 30 2024

    In this episode of 'What the Helvetica?', Mike Janda and Chris Thomas dive into Chris's journey of starting and scaling his agency. They chat about the growing pains of hiring the first employees and the ups and downs of growing a business. Chris shares the pros and cons of partnering and how he navigated through different challenges over the years. From early struggles and scaling mishaps to personal hurdles and a new outlook on growth and fulfillment, Chris's story highlights the resilience and adaptability needed in the creative business world.

    ----------------------

    🎙️ About What the Helvetica? Podcast

    ----------------------

    ”What the Helvetica?” is an engaging series of conversations between Michael Janda and guest entrepreneurs, delving into the realities of building a business. What happens behind the curtain? What crucial insights remain unspoken? It’s not all sunshine and roses; ”What the Helvetica?” dives deep to unveil the raw truths of entrepreneurship—good, bad, and ugly—and listeners may learn a thing or two along the way.

    🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast/what-the-helvetica/id1744396039

    🎧 Spotify: https://open.spotify.com/show/03dUQpH60WJwgkDZqZLnr3?si=c3abf90398bd456a

    🎧 Amazon Music: https://music.amazon.com/podcasts/5ee30875-178e-460f-bd13-aa3b751a2e70

    🎧 iHeart Radio: https://iheart.com/podcast/172847580

    🎧 Other App Links Are Here: https://www.whatthehelveticapodcast.com

    ----------------------

    🤝 Connect with Michael Janda

    ----------------------

    Michael Janda is an award-winning creative director, designer, and agency veteran. In 2002, he founded the creative agency Riser, which provided design and development services for clients that included Disney, Google, Warner Bros., Fox, NBC, ABC, National Geographic and many other high-profile brands. Michael sold his agency in 2015 and now spends his time speaking, developing books, courses, and social media content to help creatives level-up. He is the author of “Burn Your Portfolio” and “The Psychology of Graphic Design Pricing.”

    Instagram: https://instagram.com/morejanda

    YouTube: https://youtube.com/morejanda

    LinkedIn: https://linkedin.com/in/morejanda

    Website: https://michaeljanda.com

    Courses: https://morejanda.teachable.com

    Community: https://morecreativeacademy.com

    ----------------------

    🤝 Connect with Chris Thomas, Founder of YNDR

    ----------------------

    If you broke Chris down, he would be ‍40% Creative, 40% Strategic, & 20% BBQ

    Yonder practically exploded out of Chris in 2019. He leveraged 20+ years of marketing experience to build it.

    But here's the kicker, Chris isn't your average marketing agency founder. He's a former Global Head of Product Development and marketing for a Fortune 100 powerhouse. He's been in your shoes, hiring agencies and expecting ROI. He knows the drill.

    After leaving the corporate world, Chris noticed a gap. Many companies were still sticking to outdated marketing strategies, and it was time for a change. Why not give those companies the same approach the big boys use.

    Put it this way, imagine if Don Draper of Mad Men & Tommy from movie Tommy Boy parents got together you would get Chris. Lots of fun, but unstoppable in a room casting a marketing vision, just give him the room and he will show ya.

    Website: https://YNDR.com

    LinkedIn (Main Content and Channel) https://www.linkedin.com/in/yndr

    Instagram: https://www.instagram.com/Beardedcbass/

    Podcast: https://www.yndr.com/chris
    Mostra di più Mostra meno
    1 ora e 10 min
  • Ep 3: Building Your Dream Agency Studio with Veronique Zayas

    Ep 3: Building Your Dream Agency Studio with Veronique Zayas
    May 23 2024
    Creating and customizing your own workspace is key if you want to succeed in the creative industry. In this video, Michael Janda and Veronique Zayas share their tips on making workspaces that boost creativity and productivity. They talk about taking smart risks, being adaptable, and adding personal touches to your space. By sharing their experiences with overcoming financial hurdles and designing perfect workspaces, they offer great advice on handling challenges and achieving success. They also cover topics like growing your business, communicating effectively, working remotely, enhancing customer experiences, and the importance of human connection. Tune in as we explore how community, collaboration, and building a talented team can create an inspiring creative workspace. ---------------------- 🎙️ About What the Helvetica? Podcast ---------------------- ”What the Helvetica?” is an engaging series of conversations between Michael Janda and guest entrepreneurs, delving into the realities of building a business. What happens behind the curtain? What crucial insights remain unspoken? It’s not all sunshine and roses; ”What the Helvetica?” dives deep to unveil the raw truths of entrepreneurship—good, bad, and ugly—and listeners may learn a thing or two along the way. 🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast/what-the-helvetica/id1744396039 🎧 Spotify: https://open.spotify.com/show/03dUQpH60WJwgkDZqZLnr3?si=c3abf90398bd456a 🎧 Amazon Music: https://music.amazon.com/podcasts/5ee30875-178e-460f-bd13-aa3b751a2e70 🎧 iHeart Radio: https://iheart.com/podcast/172847580 🎧 Other App Links Are Here: https://www.whatthehelveticapodcast.com ---------------------- 🤝 Connect with Michael Janda ---------------------- Michael Janda is an award-winning creative director, designer, and agency veteran. In 2002, he founded the creative agency Riser, which provided design and development services for clients that included Disney, Google, Warner Bros., Fox, NBC, ABC, National Geographic and many other high-profile brands. Michael sold his agency in 2015 and now spends his time speaking, developing books, courses, and social media content to help creatives level-up. He is the author of “Burn Your Portfolio” and “The Psychology of Graphic Design Pricing.” Instagram: https://instagram.com/morejanda YouTube: https://youtube.com/morejanda LinkedIn: https://linkedin.com/in/morejanda Website: https://michaeljanda.com Courses: https://morejanda.teachable.com Community: https://morecreativeacademy.com ---------------------- 👋 Meet Veronique Zayas ---------------------- Veronique founded HatchMark Studio in 2015 out of the need to scale up or scale back. Since then, she’s been dead-set on building the agency she wants to work at and cultivating a team that’s driven to create and collaborate to support that vision. Although she started HatchMark as a brand designer, her focus has shifted to leading client strategy and positioning, new business development, and internal growth. She’s passionate about helping organizations excel, and leaning in to support their growth - whether it’s a startup struggling to differentiate their brand in a crowded industry, or a 100+ year business making the shift to the digital marketing world. Best business advice? People work with people they know, like, and trust. And she’s lucky to be able to do that every day. Website: https://www.hatchmarkstudio.com/ Instagram: https://www.instagram.com/hatchmarkstudio/ Facebook: https://www.facebook.com/hatchmarkstudio LinkedIn: https://www.linkedin.com/in/veronique-zayas/ Podcast: https://open.spotify.com/show/6P3gIgDxKkKdVcVyrAY9B3?si=dd6dff79db5b46d2
    Mostra di più Mostra meno
    1 ora e 13 min

Sintesi dell'editore

”What the Helvetica?” is an engaging series of conversations between Michael Janda and guest entrepreneurs, delving into the realities of building a business. What happens behind the curtain? What crucial insights remain unspoken? It’s not all sunshine and roses; ”What the Helvetica?” dives deep to unveil the raw truths of entrepreneurship—good, bad, and ugly—and listeners may learn a thing or two along the way.
Copyright 2024 All rights reserved.
Leadership Economia
Mostra di più Mostra meno

Cosa pensano gli ascoltatori di What the Helvetica?

Valutazione media degli utenti. Nota: solo i clienti che hanno ascoltato il titolo possono lasciare una recensione

Recensioni - seleziona qui sotto per cambiare la provenienza delle recensioni.

Recensioni da Audible.it

Recensioni da Amazon
Non ci sono recensioni disponibili