From creating content with limited resources as a comedian to navigating C-level roles at pioneering companies in the creator space, Phil Ranta’s journey has been a constant evolution, adapting to new platforms and shifting industry landscapes while maintaining that core drive and adaptability.

In this episode, Phil offers insights about operating creator businesses, navigating a range of roles in the industry, and the importance of work-life balance.

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What Happens Offscreen is a podcast about what happens behind the scenes of the Creator Economy, hosted by Meredith Jacobson. For more resources, visit the following links:

Submit a question for What Happens Offscreen: https://www.offscreenresources.com/inquire

Learn more about Offscreen Resources: https://www.offscreenresources.com

Hire Creator Economy Professionals: https://www.offscreenresources.com/hiretalent

Build a Profile with Offscreen Resources: https://www.offscreenresources.com/hireme

Make friends with Creator Economy Professionals: https://www.weareworkfriends.com

Reach out via email:

Submit a question: question@whathappensoffscreen.com

Recommend a guest: guest@whathappensoffscreen.com

Press: press@whathappensoffscreen.com

Sponsorships: partnerships@whathappensoffscreen.com

Social Media Links:

Follow Meredith on Linkedin: https://www.linkedin.com/in/meredith-jacobson/

Follow Meredith on Instagram: https://www.instagram.com/meredithjatwork/

Hosted on Acast. See acast.com/privacy for more information.

From the age of bloggers to the rise of influencers and creators, this episode’s guest, Saeyoung Cho, discusses the evolution of the creator economy.

With over a decade of experience in the industry, Saeyoung has led teams, tackled challenges, and amplified the potential of influencer marketing. Yet, amidst success stories, she candidly shares instances where campaigns hit roadblocks, unveiling the delicate balance of contractual constraints and fostering loyalty within the creator community.

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What Happens Offscreen is a podcast about what happens behind the scenes of the Creator Economy, hosted by Meredith Jacobson. For more resources, visit the following links:

Submit a question for What Happens Offscreen: https://www.offscreenresources.com/inquire

Learn more about Offscreen Resources: https://www.offscreenresources.com

Hire Creator Economy Professionals: https://www.offscreenresources.com/hiretalent

Build a Profile with Offscreen Resources: https://www.offscreenresources.com/hireme

Make friends with Creator Economy Professionals: https://www.weareworkfriends.com

Reach out via email:

Submit a question: question@whathappensoffscreen.com

Recommend a guest: guest@whathappensoffscreen.com

Press: press@whathappensoffscreen.com

Sponsorships: partnerships@whathappensoffscreen.com

Social Media Links:

Follow Meredith on Linkedin: https://www.linkedin.com/in/meredith-jacobson/

Follow Meredith on Instagram: https://www.instagram.com/meredithjatwork/

Hosted on Acast. See acast.com/privacy for more information.

As a Creator Integration Strategist & Campaign/Casting Lead, this episode’s guest, Lena Katz, discusses her experiences in finding obscure yet talented creators and emphasizes the importance of aligning creators with brand values.

In this episode, she provides insights into her approach to talent recruitment, shares common pitfalls in negotiating contracts, and offers advice for navigating the complexities of the corporate side of the creator economy.

Want to connect with Lena? Find her here: https://www.linkedin.com/in/lenakatz/

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What Happens Offscreen is a podcast about what happens behind the scenes of the Creator Economy, hosted by Meredith Jacobson. For more resources, visit the following links:

Submit a question for What Happens Offscreen: https://www.offscreenresources.com/inquire

Learn more about Offscreen Resources: https://www.offscreenresources.com

Hire Creator Economy Professionals: https://www.offscreenresources.com/hiretalent

Build a Profile with Offscreen Resources: https://www.offscreenresources.com/hireme

Make friends with Creator Economy Professionals: https://www.weareworkfriends.com

Reach out via email:

Submit a question: question@whathappensoffscreen.com

Recommend a guest: guest@whathappensoffscreen.com

Press: press@whathappensoffscreen.com

Sponsorships: partnerships@whathappensoffscreen.com

Social Media Links:

Follow Meredith on Linkedin: https://www.linkedin.com/in/meredith-jacobson/

Follow Meredith on Instagram: https://www.instagram.com/meredithjatwork/

Hosted on Acast. See acast.com/privacy for more information.