Bailey Bethard opens Bailey’s Book Nook, a high-quality used bookstore located at 1330 Market Street in the historic Sherven Square building in Downtown Redding. A dynamic new business owner, Bailey has previously worked with several well-known downtown establishments, including Carousel, Ferris Wheel Kids, and the Cascade Theatre. In this episode, Bailey shares her journey to opening her own brick-and-mortar shop, the behind-the-scenes process of bringing Bailey’s Book Nook to life, and why she felt the timing was right to contribute to the revitalization happening in Downtown Redding.

Bailey Book Nook https://bookshop.org/shop/baileysbooknook

1330 Market Street

Tuesday | 11 AM–4 PM
Wednesday | 10 AM–6 PM
Thursday | 10 AM–6 PM
Friday | 10 AM–6 PM
Saturday | 10 AM–6 PM
Sunday | 11 AM–4 PM

Nations Finest is a 501(c)(3) non-profit organization that has been serving veterans and their families for over 50 years by providing a comprehensive range of services. Mike Dahl of Nations Finest joins the Viva Downtown Discussion to discuss restoring a house in Downtown Redding to become permanent housing for veterans.

Kirkwood Hale, co-founder of Plantable Nursery and Café, joins the Downtown Discussion Podcast to share the story behind Plantable Redding, the vibrant green space that transformed the once abandoned lot on the corner of California and Gold Street. Kirkwood discusses how he and his team turned a neglected part of downtown into a community hub for small concerts, gatherings, gardening education, plant sales, and the restoration of the Calaboose Creek in to a healthy eco system again.

https://plantableredding.org/

Plantable Nursery and Cafe

2018 California Street, Redding CA 96001

Wed-Sat: 8 a.m. - 1 p.m.

Dylan Mosshart, owner of Fridays Vintage, joins Viva Downtown on the Downtown Discussion Podcast to celebrate three years in business and the grand re-opening at their new location at 1401 Market Street on the Market/Tehama Corner. Dylan discusses the growth of his mom-and-pop vintage shop and owning the business alongside his wife, Paige, his passion for timeless clothing, and the journey from pop-up events to a full brick-and-mortar storefront. He also shares advice for entrepreneurs looking to grow their own businesses in downtown communities.

Fridays Vintage 1401 Market Street, Redding CA 96001

https://www.fridaysvintage.co/

Step inside the magic of Redding’s newest destination for kids! In this episode of The Viva Downtown’s Downtown Discussion, we are joined by Tara Faires and Suzanne Russell, and celebrate the grand opening and ribbon cutting of Ferris Wheel Kids — a vibrant new store designed with families in mind. Hear from the people who brought this dream to life, discover what makes Ferris Wheel Kids a unique addition to our downtown, and join the excitement as the community comes together to welcome this playful new space.

@ferriswheelkids

1501 Yuba Street
Redding, CA 96001

Hours
Wednesday-Friday
10:30am–5:30pm

Saturday-Sunday
10am-4pm

Phone
(530) 215-3684

Kelly Sepelyak is a Silicon Valley native driven by a passion for blending communications and technology to fuel innovation. As an Executive Assistant at RABA, she plays a key role in optimizing operations, leading impactful outreach efforts, and building meaningful connections within the community. Kelly is deeply committed to advancing accessibility and ensuring public services truly reflect the needs of those they serve.

Tune in to discover how Kelly and other young changemakers are creating space to grow alongside their downtown—and how you can be part of the movement.

Local Theatre Director, Emma Richardson, Redding Cultural District Program Assistant, Gabe Newman, and Cascade Theatre Box Office Manager, Jacob Akana join Viva Downtown to talk about their participation and engagment for the next generation in downtown programming and arts and culture. From theatrical productions, live music and tabletop gaming our guests in this episode are building artistic and community-driven programs that bring new energy in Downtown Redding's historic buildings. Tune in to hear how they’re creating outlets for themselves and other young people to grow alongside their downtown—and how you can get involved too.

Redding Rodeo Week kicks off May 9–18, and the Asphalt Cowboys saddle up on the Downtown Discussion Podcast to share what’s in store!

Dave Tappan and Mike Ursitti join us to talk about the history and tradition of the Asphalt Cowboys, what it takes to become one, and all the excitement around this year’s downtown events. From the return of the iconic Street Dance—featuring a special performance by Ben Haggard, son of country legend Merle Haggard—to the beloved Pancake Breakfast where nearly 30,000 pancakes are served, this episode celebrates Redding’s rodeo spirit and the vibrant transformation of downtown in recent years.

Link To Asphalt Cowboys Events: https://asphaltcowboys.org/calendar/

Link to Redding Rodeo: https://www.reddingrodeo.com/