What does it look like to build a decade long career in music from college radio to Sirius XM to Tidal; while navigating faith, motherhood, and being a Black woman in rooms that weren't always built for you?
This week we sit down with Tonya Nelson Fisher; a content strategist, music executive, creative storyteller, and author — for a conversation that goes way beyond the resume. We get into her six-year-old self meeting Kirk Franklin and how that moment came full circle, the email she wasn't supposed to see that changed her entire trajectory, what it actually means to program music at scale, negotiating her first six-figure salary with a newborn at home, and why she waddled into a job interview seven months pregnant and got the job anyway.
We also get real about Black women being pushed out of the industry at an alarming rate, whether faith and the music industry are more compatible than people think, and the gospel artists you need to have on your radar right now.
This one hits different. Be sure to give us a follow to stay locked in for more conversations 🖤🎙️
Tonya's Book: My Friend J.C.: A Child's Guide to Understanding the Holy Spirit's Presence https://www.amazon.com/My-Friend-J-C-Understanding-Presence/dp/B0F5XZ3WQ9
⏱️ CHAPTERS
0:00 – Cold Open: Kirk Franklin, God's Property & A Dream Behind the Mic
0:54 – Intro: Welcome to Via the Sound
1:31 – Meet Tonya Nelson Fisher
2:15 – Icebreakers: 3 Emojis & Rapid Fire This or That
4:26 – Kirk Franklin or Fred Hammond?
4:46 – Who Was Tonya Before the Titles?
5:12 – Growing Up: 90s, Black Sit Coms, 90's Girl Groups: Destiny's Child, TLC
7:36 – Mom from Barbados, Dad from Queens: Musical Upbringing
9:32 – Whitney Houston, Stevie Wonder & the Car Rides That Shaped Everything
10:23 – Pivoted Dreams to Broadcast Journalism
11:47– College Radio: How "Agree to Disagree" Started It All
12:09 – Sirius XM: From Intern to On-Air Personality
14:07 – Six Years Old at a Kirk Franklin Concert
15:40 - Joe Madison Show
17:16 – The Email She Wasn't Supposed to See (And What She Did With It)
21:27 – What Music Programming Actually Looks Like Behind the Scenes
25:48 – From Part-Time Coordinator to On-Air Co-Host
26:09 – Interviewing Kelly Rowland, John Legend & Bruno Mars
26:24 – From Radio to Streaming: COVID, Burnout & Tidal
30:29– Negotiating Her First Six-Figure Salary With a Newborn at Home
33:25 – Rate the Take: Gospel, Faith & the Music Industry
38:40– Being a Working Mom: Village, Support & Refusing to Shrink
39:34 – Radio Built Fans. Will Algorithms Ever Do the Same?41:42 – Are the Best Music Execs Failed Musicians? (Hot Take)
44:00 – Kirk Franklin Saved Gospel Music for a Generation?46:04 – Emerging Gospel Artists to Watch: Alex Jean, Hobie, Lizzie Morgan
50:15 – Stevie Wonder Story
51:18 – Music Industry Layoffs: The Stats & The Reality
57:07 – "My Friend JC" — The Children's Book Inspired by Her Daughter
1:03:03 – Waddling Into a Job Interview 7 Months Pregnant & Getting the Job
1:07:02 – Closing Gems: Prayer, Journaling & Building a Village
Pod Jingle By: @uyixshane