Corey and Rachel explore the role of emotional design in creating memorable hospitality experiences with Dr. Teresa Alaniz, focusing on how emotions influence customer choices and brand loyalty. Topics covered include:

• The role of emotions in product and service design
• Strategies to expand emotional vocabulary for better design
• The impact of emotional triggers on customer loyalty
• Balancing functionality and emotional appeal in hospitality
• Practical steps to incorporate emotional design in business

About Our Guest: Dr. Teresa Alaniz is Director of Design Delivery for NiEW, a strategy consulting firm based in Italy and Abu Dhabi, that helps build systems, teams, and operating models that drive product innovation. She holds a PhD in Management Engineering and is the author of Emotion-Driven Innovation: A Methodology to Envision Emotion-Focused New Product Ideas.

In this episode of Strategy Sessions, Corey and Rachel discuss the importance of human connection in the wine and hospitality industry. They explore how recent trends, including Mark Cuban's investment in experiential events, highlight a shift towards face-to-face engagement. The conversation emphasizes the need for hiring staff with emotional intelligence, creating memorable experiences through storytelling, and championing local products to foster community engagement. The hosts also reflect on the challenges posed by technology and the importance of maintaining genuine human interactions in a digital age.

Corey and Rachel reflect on their journey through 20 episodes, discussing the importance of customer engagement strategies in the wine and hospitality industries. They explore various aspects such as showcasing authenticity through social media, the role of user-generated content, the impact of influencers, and the effectiveness of email marketing. The conversation also highlights the significance of seasonal programming and maximizing wine club engagement, along with building local partnerships to enhance community presence. The episode emphasizes that customer engagement is an ecosystem that requires continuous effort and strategy.

Corey and Rachel unwrap their very own holiday gift guide—curated from this season’s standout guests and packed with ideas for every food, wine, and entertaining enthusiast. From one-of-a-kind experiences to playful apparel, must-read books, and clever wine gadgets, this festive episode is guaranteed to spark your gift-giving spirit.

Featured Gifts:

• Enoteca: Simple, Delicious Recipes in the Italian Wine Bar Tradition by Joyce Goldstein | Buy Here
• Moleskin Wine Journal | Buy Here
• The Dip Deck: 50 Savory and Sweet Recipes to Scoop, Dunk, and Spread Recipe Card Deck by Peggy Paul Casella | Buy Here
• Wine Folly: The Master Guide by Madeline Puckette | Buy Here
• Glass Porrón Wine Pitcher | Buy Here
• Pyknic Socks | Buy Here
• Tank Garage Winery Boombox Gift Box with Wines | Buy Here
• Private Cork & Quill Tasting Experience with Rachel Brown | Buy Here

Corey and Rachel engage in a lively discussion with Stephen Thompson, founder of Weld Manufacturing. They explore the importance of quality merchandise in the hospitality industry, the evolution of Weld, and how to create non-gimmicky branded goods that enhance the guest experience. The conversation also delves into the balance between trends and timelessness in merchandise, the significance of regionalism, and creative marketing strategies that resonate with consumers.

Corey and Rachel chat with Natalie Hope McDonald and explore her multifaceted journey as an artist, discussing the various sources of her creative inspiration, the importance of rituals and environment in her creative process, and her upcoming projects. The conversation emphasizes the significance of being present, embracing solitude, and finding inspiration 'in the wild' as means to foster creativity.

Corey and Rachel engage with Joseph Quintela, the director of operations for SPB Hospitality, Amada and Village Whiskey by Chef Jose Garces. They discuss the nuances of hospitality, the balance between operational efficiency and guest experience, and the importance of team dynamics in the restaurant industry. Joseph shares his journey in hospitality, insights on defining great hospitality, and the role of technology in enhancing guest experiences. The conversation culminates in discussing future plans for Amada and the significance of human connection in the hospitality sector.

Corey and Rachel chat with Suzanne Hasz, founder of Hudson Trailer Co., about the growth potential of mobile retail and seasonal pop-up experiences for wineries, exploring how evolving consumer behaviors are driving brands to meet audiences wherever they are. She highlights why design and branding are crucial for turning mobile units into “moving billboards” and social media magnets, shares insights on cost-to-return considerations, and discusses examples where the model exceeded expectations. Suzanne also weighs in on emerging trends and innovations shaping the future of on-the-go tasting experiences.