Episodi

  • What I wish I knew before my branding photos
    Apr 23 2026
    Feeling stuck or unsure about investing in branding photos? You’re not alone. This episode unpacks my raw journey—from beginner struggles with iPhone shots to stepping into professional branding portraits—and the lessons I wish I’d known from day one.If you're contemplating your own photoshoot, listen close—because this could be the game-changer you need to elevate your brand and connect authentically with your audience. In this episode:The importance of branding photos for your online presence and brand recognitionMy personal journey: from iPhone snaps on my porch to professional photoshootsHow to plan your branding photo session step-by-step—location, wardrobe, props, and shot listWhy personality and authenticity shine through in your photos and attract clientsPractical tips for sourcing a photographer—finding someone aligned with your style and vibeThe critical role of lighting, editing styles, and location in achieving cohesive imagesCreative prop ideas tailored for virtual therapists and private practice ownersWhen to refresh your branding photos and how to assess if it’s time to updateBudget-friendly options: DIY tips and how to make the most of limited resourcesThe power of Pinterest boards for communicating your vision to your photographerResources & Links:Pinterest — Create your inspiration board for your shootMentaya — Benefits checker for private practicePrivate Practice Launch Kit — Get started with your practice branding and setupHQ Marketing Community — Ongoing support and marketing tools for private practicesConnect with Alicia:InstagramFacebookTimestamps:00:00 - Why branding photos are a vital investment for your private practice00:45 - My personal journey from iPhone images to professional branding shoots01:15 - Normalizing that you don’t need to start with perfect photos02:07 - The value of professional photos and when to invest in a photographer03:04 - How to make the most of your initial DIY branding photos03:32 - Lessons learned from my professional session and what I wish I knew earlier04:49 - Why having a folder of photos elevates your marketing game05:40 - The importance of photos that spark emotion and connection07:01 - Choosing a photographer: match your environment and vibe07:28 - Tips for finding someone with a personality and style that makes you comfortable08:22 - Consider their editing style and how it aligns with your brand09:14 - Location logistics: studio, office, or outdoor options10:14 - Wardrobe planning: outfits, colors, and brand alignment12:41 - Creating a Pinterest shot list for your photographer14:02 - Preparing for your shoot: hair, makeup, and props14:57 - The critical role of props—going beyond generic items15:24 - Unique props ideas for virtual therapists—office decorations, favorite mugs, books, and more16:18 - The importance of bringing accessories that resonate with your practice and personality17:15 - Budget-friendly tips: take your own photos or work with someone you love18:07 - Communicating your needs to your photographer—be specific and clear19:04 - How many photos are enough? Setting your minimum goals and use cases19:32 - When to refresh your branding photos—every 1-2 years or after big changes20:38 - Recognizing shifts in your look or practice that warrant new images21:05 - Additional offerings to support your practice growth and branding22:11 - Red flags in therapist profiles: Snapchat filters and unprofessional photos23:25 - The power of authentic personality showcased in professional photos24:12 - Modality overreach and transparency about fees—what clients truly value25:13 - Wrap-up: Resources for launching or growing your private practice26:04 - Stay connected and take your branding to the next levelRemember, your photos are your handshake—make them authentic, intentional, and a perfect reflection of YOU. Now go confidently plan your branding journey!
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    27 min
  • How I knew it was time to leave agency work
    Apr 15 2026

    This episode is a bold, heartfelt reflection on knowing when to step out of the fear and into your own power—especially as a therapist torn between agency life and building your dream private practice. Alicia shares her raw story, struggles, fears, and ultimate leap of faith that might just inspire your next move.


    In today's episode:

    • The red flags and early signs you might be in the wrong agency job

    • How burnout and feeling unsafe in your environment signal it’s time to pivot

    • Alicia’s personal story from dream job at the VA to quitting while pregnant

    • How to recognize when your agency work drains your energy and vision

    • Practical steps for planning your exit without burning bridges

    • The importance of trusting your intuition and research when making big moves

    • Building your practice on the side as a safety net and motivation

    • Why keeping your “why” front and center fuels your courage

    • Resources to help you prepare and launch your private practice

    • A powerful Reddit thread on encouraging therapists to move forward


      Timestamps:

    00:16 - Welcome and today's honest talk about leaving agency work

    01:13 - My surgery and motherhood chaos—back to the topic

    02:11 - Who this episode is for: therapists feeling stuck in agency roles

    03:08 - My journey: from grad school to VA—what it really looked like

    04:01 - The red flags early in my VA job—red flags you might miss

    05:15 - Discovering I was unprepared and safety issues in the community role

    06:42 - Shadowing and realizing I was underqualified for community work

    08:31 - The political environment and how it eats up your soul

    09:45 - The burnout spiral—calling my best friend to admit I hate my job

    10:33 - Building my private practice alongside my agency role

    11:04 - The secret side hustle—quietly creating my future

    12:24 - How agency strife fueled my motivation to leave

    13:37 - The chaos of bureaucracy and how it stifles good clinicians

    14:04 - The reality: resilience and surviving tough agency environments

    15:00 - The toll of drained therapists and unused client benefits

    16:06 - Practical tools: Mentaya helps therapists reclaim their market value

    17:15 - The decision-moment: when I knew I had to leave

    18:23 - The pregnancy revelation—how life changed my plans

    19:23 - The frustration of working unsafe conditions while pregnant

    20:12 - Dropping the “I can’t do this anymore” bomb

    21:29 - Financial planning and making the leap manageable

    22:37 - Why I took a part-time job to ease the transition

    23:14 - Building my practice quickly—what it took

    24:39 - The fears: pensions, stability, and risk—yet I went for it

    25:08 - Burning bridges vs. keeping doors open and how I handled it

    26:24 - The courage and trust needed to leap into private practice

    27:45 - Starting early: plan, prepare, and don’t wait too long

    28:37 - Resources for launching and growing your private practice

    29:30 - Therapist in the Threads: an empowering Reddit story about moving on

    30:52 - Final encouragement: move your practice forward, no matter what

    31:51 - Thanks for listening—your next step starts now


    • Private Practice Launch Kit - everything you need to start your practice

      • The HQ Community - the support you need to grow your practice
      • Mentaya Benefits Checker - use code THERAPISTHQ at checkout


    • Connect with Alicia:

      • Instagram

      • Email

      If you're feeling that pull—trust it. Your future is waiting. Take the steps, plan wisely, believe in your power. You're not alone. Let's do this.

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    32 min
  • My Journey Through Burnout
    Apr 8 2026

    In today's episode, we're exploring the critical issue of burnout among therapists, highlighting my own personal experiences, structural challenges, and practical strategies to build sustainable practices.


    In this episode:

    • Therapist burnout and mental fatigue
    • Structural issues in private practice
    • Strategies for sustainable practice
    • Income diversification and financial stability
    • Self-care and boundary setting


    Chapters

    00:00 Introduction to Burnout in Therapy

    02:50 A Personal Journey Through Burnout

    09:36 Structural Issues in Private Practice

    11:43 Building a Sustainable Practice

    17:43 Community Insights on Burnout


    Resources

    • ⁠⁠Mentaya⁠⁠ — Automate insurance billing and reimbursements

    • ⁠⁠Private Practice Launch Kit⁠⁠ — Build a financially sustainable practice

    • ⁠⁠Therapist HQ Community⁠⁠ — Supportive space for private practice growth



      Connect with Alicia:

    • ⁠⁠Instagram

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    19 min
  • Balancing Practice and Parenthood
    Apr 1 2026

    In today's episode, I'm sharing my personal journey balancing her private practice with motherhood, addressing burnout, scheduling, emotional resilience, and redefining success as a therapist parent.


    In this episode:

    • Therapist burnout and caseload management
    • Balancing professional and parental identities
    • Flexible scheduling and systems automation
    • Emotional resilience and transition strategies
    • Part-time practice as a sustainable model

    Chapters

    00:00 Navigating Burnout in Therapy Practice

    02:11 Balancing Parenthood and Professional Identity

    03:32 The Reality of Pregnancy and Practice

    07:10 Mindset Shifts for Therapist Parents

    10:43 The Importance of Systems and Automation

    11:44 Emotional Complexity of Being a Therapist Parent

    14:17 Redefining Success in Private Practice

    15:39 Designing Your Schedule for Sustainability

    16:58 Embracing the Journey of Parenthood and Practice

    Resources

    • ⁠Mentaya⁠ — Automate insurance billing and reimbursements

    • ⁠Private Practice Launch Kit⁠ — Build a financially sustainable practice

    • ⁠Therapist HQ Community⁠ — Supportive space for private practice growth



      Connect with Alicia:

    • ⁠Instagram

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    22 min
  • How I Decided It Was Time for Group Practice
    Mar 25 2026

    From Solo to Group Practice: Embracing Growth and Change

    Ever wonder how to make that leap from solo practice to a thriving group? In this episode, Alicia shares her deeply personal journey, revealing the fears, insights, and practical steps behind building a scalable, sustainable business that evolves with your life. Whether you’re feeling stuck or dreaming big, this episode is your call to action to design your practice on your terms.

    • Alicia’s experience with launching her first virtual group and the possibilities it unlocked

    • Insights from the 2025 Private Practice Financial Report about billing and income gaps

    • The emotional and logistical shifts from solo clinician to practice owner

    • How to recognize if you’ve hit a structural ceiling and when to grow

    • The basics of starting and scaling a virtual group practice with intentionality

    • Legal, operational, and leadership considerations every practice owner must know

    • Tips on hiring, building systems, and managing costs effectively

    • Real talk about expenses, profit margins, and setting realistic financial goals

    • The importance of aligning your business moves with your life circumstances

    • Stories from therapists at different stages, emphasizing community and shared wisdom


    00:16 - Welcome and life updates from Alicia
    00:41 - Launching her first virtual group practice
    01:32 - The inspiration behind expanding her business
    02:00 - Key findings from the 2025 Private Practice Financial Report
    02:53 - Personal story: why Alicia chose to transition to group practice
    03:14 - Challenges during early motherhood and shrinking client hours
    04:09 - The cap on solo practice income and how to break through it
    05:23 - Introducing Mentaya and how private pay can boost revenue
    06:20 - Reimagining referrals: Keeping them in-house
    07:08 - Moving from clinician to practice owner — the emotional shift
    08:31 - Debunking the myth that group practice is complicated
    08:54 - The financial structure: fee splits and revenue growth
    09:22 - The operational essentials: systems, legal, and leadership
    10:13 - When and why to consider a practice expansion
    11:10 - Aligning growth with your real-life needs
    11:36 - Growing intentionally: hiring policies and onboarding
    12:29 - Success stories: how therapists stay engaged and grow
    14:23 - Supporting therapists through infrastructure and systems
    15:19 - Resources for building your practice: launch kits, communities, and more
    16:03 - "Therapist in the Threads": Reddit community insights
    16:28 - Realities of practice splits, benefits, and legal considerations
    17:48 - Lessons learned from running a group practice
    19:05 - The true costs and expenses of owning a practice
    20:00 - Final encouragement: Build with intention, not just ambition


    Links:

    • Mentaya - Benefits and claims automation for private pay

    • Private Practice Launch Kit

    • The HQ Community


      Connect with me:

    • Instagram

    • Website

    Your practice is yours to evolve. Trust your timing, prepare thoroughly, and grow intentionally. Your next chapter is waiting—boldly step into it.

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    21 min
  • Making a Decision on Insurance Paneling
    Mar 18 2026

    The Hidden Costs of In-Network Therapy: What Every Therapist Must Know


    Brace yourself for a truth bomb about insurance panels that can change how you see your practice. This episode dives deep into the real, often overlooked, costs of going in network, and what it means for your financial and clinical freedom.


    In this episode:

    • The severe disparity between private pay and insurance reimbursement rates

    • How insurance billing eats into your time and revenue

    • The hidden dangers of clawbacks and compliance headaches

    • The loss of clinical autonomy with insurance panels

    • Practical strategies to build a sustainable practice without sacrificing your values

    • How to make informed decisions when choosing insurance panels

    • The benefits of a hybrid model and sliding scale options

    • Real stories from therapists navigating the insurance maze

    • Resources to help you reclaim your practice and sanity


      Timestamps:

    00:00 - Why therapists need to understand the true cost of insurance panels
    02:38 - The current policy environment: less regulation, less protection for therapists
    04:58 - Why accepting insurance isn't always in your best financial interest
    06:26 - The staggering revenue loss with insurance reimbursement differences
    07:10 - The time-consuming, unpaid toll of billing and claims management
    08:36 - Clawbacks: the unexpected financial bombshell
    10:01 - How insurance can compromise your clinical independence
    11:22 - The impact of session caps, diagnoses, and review processes on your practice
    12:20 - The burnout crisis fueled by declining reimbursements and high caseloads
    13:18 - How Mentaya boosts out-of-network reimbursement effortlessly
    14:11 - The vital role of insurance for access and its limitations
    15:39 - How to ethically and strategically build your practice with insurance in mind
    16:35 - Navigating the hybrid model for sustainable success
    17:29 - The pitfalls of in-network panels' restrictions on out-of-network benefits
    18:24 - Knowing you can leave insurance panels at any time—no guilt needed
    19:24 - The sliding scale model: balancing access and financial health
    20:48 - The importance of full transparency before signing any insurance contract
    21:49 - Real-world stories from therapists balancing insurance struggles and successes
    24:38 - Tailoring your decision to your unique market and values
    25:06 - Final thoughts: arm yourself with the TRUTH, build sustainably


    Resources

    • Mentaya — Automate insurance billing and reimbursements

    • Private Practice Launch Kit — Build a financially sustainable practice

    • Therapist HQ Community — Supportive space for private practice growth



      Connect with Alicia:

    • Instagram

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    25 min
  • You can be a therapist and a CEO
    Mar 11 2026

    Are you tired of feeling like running your practice is just a never-ending clinical grind?

    What if I told you that stepping into the CEO role could transform not only your business but also your confidence and freedom?

    This episode is an unfiltered call to all therapists ready to break free from the overwhelm and truly own their practice’s future.


    In this episode:

    • Why most therapists struggle to think like business owners — and it’s NOT your fault
    • The real meaning of a CEO mindset and why it matters more than branding or marketing tricks
    • How to start thinking like a CEO today—practical steps you can take NOW
    • The emotional hurdles and self-doubt we all face (yes, even us!), and how to crush them
    • Why charging your full fee isn’t selfish — it’s survival for your practice and your clients
    • The critical difference between working IN your business versus ON your business
    • The importance of tracking your numbers and envisioning your ideal practice
    • Real stories from therapists who decided to learn the business side and thrived


    Timestamps:
    00:00 - Why therapists are underprepared for the business side (and what to do about it)
    02:17 - The common trait among thriving therapists right now: thinking like a CEO
    03:41 - Breaking down the true meaning of a CEO mindset—big picture, data-driven, strategic
    07:39 - The difference between working in your practice and working on your practice
    08:35 - How to use numbers to make empowered, strategic decisions
    09:31 - Clarity on your vision—why it shapes everything you do
    10:53 - Practical ways to carve out “CEO time” weekly
    11:21 - Getting clear on your financials—your first step to mastery
    12:45 - How to start confidently calling yourself a “business owner”
    13:10 - The game-changing tool: Mentaya’s benefits checker for private pay growth
    14:03 - Why thinking like a CEO is the ultimate act of self-care and sustainability
    15:00 - How building a strong business protects your mission to help others
    15:56 - The resources to jumpstart your CEO journey today


    Resources and Links:

    • ⁠Mentaya Benefits Checker⁠ (Use code THERAPISTHQ for a 30-day free trial)
    • ⁠Practice Launch Kit⁠ — Your step-by-step guide to starting or growing your practice
    • ⁠Therapist HQ Membership⁠ — Monthly trainings, tools, community for ongoing growth


    Connect with Alicia:

    • ⁠Instagram⁠
    • ⁠Website⁠

    Remember — you didn’t come this far just to stay stuck. Building a CEO mindset is your most powerful act of care for yourself, your practice, and your clients. You are more capable than you think. It’s time to lead, to strategize, and to thrive. Let’s do this together!

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    18 min
  • Your First 90 Days in Private Practice
    Mar 4 2026

    The podcast episode discusses the first 90 days in private practice, emphasizing the importance of building a private practice as a business and navigating the business side of private practice. It covers topics such as business structure, registration, website creation, networking, referral relationships, payment models, and the significance of consistency over perfection in practice building.


    Takeaways

    • First 90 days in private practice

    • Building a private practice as a business

    • Navigating the business side of private practice

    • Importance of business structure and registration

    • Setting up a business bank account

    • Creating a website and Google My Business profile

    • Networking and referral relationships

    • Choosing a payment model and setting fees

    • Consistency over perfection in practice building


    Grab a free private practice checklist here: https://stan.store/The_Therapist_HQ

    Grab the full private practice launch kit here: https://stan.store/The_Therapist_HQ/p/the-complete-launch-kit


    Join our community here: https://stan.store/The_Therapist_HQ/p/the-therapist-headquarters


    Follow Alicia on Instagram at instagram.com/thetherapisthq

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    24 min