In this episode we talk about attribution, where to allocate your budget and how search is shifting.

The hosts break down common early pitfalls, such as outsourcing execution before understanding channel mechanics, tracking vanity metrics instead of revenue, and spreading small teams across too many channels at once. They outline concrete strategies for briefing, evaluating, and holding external vendors accountable, alongside an honest breakdown of core growth channels including SEO, paid search, paid social, email, and Answer Engine Optimization (AEO.

An introduction to episode 2 laying out what all gets discussed.

In this episode we talk about how the pivot happened to digital marketing from a predominantly offline business. The challenges that came during that period and how that challenge turned into an opportunity and then eventually into a scalable business.
Click here to view the episode transcript.

A brief introduction to the show!

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