When a corporate innovation role was cut, this week's guest registered his own company the same week. He's the founder and managing director of B4T, an IoT technology business based in Southampton that builds low cost sensors to help organisations like water companies, ports and local councils make better investment decisions using real data.

In this episode, we talk through the years of outreach and trial and error that led to B4T's breakthrough product, Jellyfish, a retrofit sensor for water meters that's since become the platform behind everything from emissions monitoring to river pollution tracking. He shares the three principles he still uses to make every decision in the business, why some ideas that flopped early on became core to his strategy years later, and what it actually feels like to build a team, a balance sheet and a business from nothing.

What you'll learn:

Why community outreach, not a polished business plan, shaped B4T's direction from day one
How a redundancy turned into the confidence to start a business with no safety net
The three Cs used to guide every major decision: community, cash flow and customer
Why one rejected idea from years earlier became the company's core product
What it takes to keep a team motivated and a business investable ten years in

Search B4T and Jellyfish online to find out more.

If you enjoyed this episode, please subscribe and leave a review, it helps more people like you find the show.

I hope you enjoy this episode!
If you liked what you heard, please like, share and subscribe so you don't miss the next one.
- Andrew and The Tingle Zone podcast team

My LinkedIn: https://uk.linkedin.com/in/andrewrmiller
Website: www.businessenjoyment.com

Also listen on:
Spotify: https://open.spotify.com/show/5asy8M1EwJsTjg2z2bJxtH
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-tingle-zone-with-andrew-miller/id1461708040?uo=4

#thetinglezone #businessenjoyment #entrepreneurpodcast #businesscoaching #ukbusinessowners #foundermindset #businessgrowth #successmindset #smesuccess #businessowner #entrepreneurjourney #businesswithpurpose #coachingpodcast #ukbusiness #businessleadership
The Tingle Zone is a podcast for business owners who have built something that works but want it to feel like something too. Host Andrew Miller, founder of Business Enjoyment, talks to successful entrepreneurs and business people about the personal journeys behind their businesses, the lessons that shaped them and the moment they realised success alone was not enough.
Each episode goes past the usual growth talk to find out what actually gives these guests a buzz out of what they do. Andrew draws on his own coaching background to ask the questions that get past the polished version of the story, uncovering the beliefs, habits and turning points that changed how his guests run their businesses and their lives.
Made for founders and managing directors who have hit a plateau and are asking what it was all for, this show is about finding the enjoyment in business again, not just the numbers. If you are curious what makes other business owners' bits tingle, you are in the right place.

In this conversation, Steven Potter shares his journey from being a traditional employee to becoming a successful property investor and coach. He discusses the challenges of early retirement, the loneliness that can accompany it, and the importance of finding purpose in work. Steven emphasizes the need for community support in property investment and the unique approach he takes in coaching others to achieve financial freedom through real estate. In this conversation, Steven Potter, a property coach, discusses various aspects of property investment, including leveraging technology for continuous support, affordable investment strategies, the importance of education, and the role of investors. He shares personal insights on satisfaction, challenges in business, and the significance of building a legacy for future generations. The discussion also touches on adapting to changes in the property market and the thrill of problem-solving in business.

takeaways

Steven Potter transitioned from a traditional job to property investment.
He found early retirement to be lonely and unfulfilling.
Steven emphasizes the importance of community in property investment.
He aims to improve housing quality in his local area.
The property market is influenced by location and economic factors.
Running a business requires skills in marketing and sales.
Steven learned the hard way about the challenges of entrepreneurship.
He believes in supporting others through coaching in property investment.
Financial freedom allows for a more flexible lifestyle.
Steven's coaching is accessible and focused on practical implementation.
You can get into property investment with minimal cash.
Investors can be anyone with available funds.
Education is crucial for understanding investment opportunities.
Personal satisfaction comes from continuous growth and problem-solving.
Funding remains a significant challenge in property investment.
Learning from past business decisions is essential for growth.
Building a legacy for future generations is a key goal.
Adapting to change is necessary in the evolving property market.
Problem-solving is a driving force in business.
Mini retirements can provide financial security and satisfaction.

Connect with Steven: https://www.linkedin.com/in/steven-potter-property-coach/

If you enjoyed this episode, please subscribe and leave a review, it helps more people like you find the show.

I hope you enjoy this episode!
If you liked what you heard, please like, share and subscribe so you don't miss the next one.
- Andrew and The Tingle Zone podcast team

My LinkedIn: https://uk.linkedin.com/in/andrewrmiller
Website: www.businessenjoyment.com

Also listen on:
Spotify: https://open.spotify.com/show/5asy8M1EwJsTjg2z2bJxtH
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-tingle-zone-with-andrew-miller/id1461708040?uo=4

#thetinglezone #businessenjoyment #entrepreneurpodcast #businesscoaching #ukbusinessowners #foundermindset #businessgrowth #successmindset #smesuccess #businessowner #entrepreneurjourney #businesswithpurpose #coachingpodcast #ukbusiness #businessleadership
The Tingle Zone is a podcast for business owners who have built something that works but want it to feel like something too. Host Andrew Miller, founder of Business Enjoyment, talks to successful entrepreneurs and business people about the personal journeys behind their businesses, the lessons that shaped them and the moment they realised success alone was not enough.
Each episode goes past the usual growth talk to find out what actually gives these guests a buzz out of what they do. Andrew draws on his own coaching background to ask the questions that get past the polished version of the story, uncovering the beliefs, habits and turning points that changed how his guests run their businesses and their lives.
Made for founders and managing directors who have hit a plateau and are asking what it was all for, this show is about finding the enjoyment in business again, not just the numbers. If you are curious what makes other business owners' bits tingle, you are in the right place.

Phil D Hall has been building conversational AI systems since 1982, decades before most people had heard the term. He built his first chatbot on a ZX Spectrum as a teenager, then spent years as a motorcycle courier and furniture maker before training as a systems integrator and studying anthropology, a path that eventually led him to found Elzware in 2002.

In this episode, Phil talks about swimming against the AI hype cycle, why he thinks most of what gets called "AI" is really just applied statistics, and the projects he's building now in healthcare, wellbeing and the charity sector, all guided by the principle that people should own their own data.

What you'll learn:

Why following curiosity across completely different fields can lead somewhere valuable
The difference between artificial intelligence, machine learning and applied statistics, and why the labels matter
What it takes to keep going when a business fails and you have to start again
Why Phil believes people owning their own data will matter more, not less, as AI develops
How Phil sizes up whether a new AI solution is worth pursuing before building it

Connect with Phil D Hall on LinkedIn to find out more about his work: https://uk.linkedin.com/in/phildhall

If you enjoyed this episode, please subscribe and leave a review, it helps more people like you find the show.

I hope you enjoy this episode!
If you liked what you heard, please like, share and subscribe so you don't miss the next one.
- Andrew and The Tingle Zone podcast team

My LinkedIn: https://uk.linkedin.com/in/andrewrmiller
Website: www.businessenjoyment.com

Also listen on:
Spotify: https://open.spotify.com/show/5asy8M1EwJsTjg2z2bJxtH
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-tingle-zone-with-andrew-miller/id1461708040?uo=4

#thetinglezone #businessenjoyment #entrepreneurpodcast #businesscoaching #ukbusinessowners #foundermindset #businessgrowth #successmindset #smesuccess #businessowner #entrepreneurjourney #businesswithpurpose #coachingpodcast #ukbusiness #businessleadership
The Tingle Zone is a podcast for business owners who have built something that works but want it to feel like something too. Host Andrew Miller, founder of Business Enjoyment, talks to successful entrepreneurs and business people about the personal journeys behind their businesses, the lessons that shaped them and the moment they realised success alone was not enough.
Each episode goes past the usual growth talk to find out what actually gives these guests a buzz out of what they do. Andrew draws on his own coaching background to ask the questions that get past the polished version of the story, uncovering the beliefs, habits and turning points that changed how his guests run their businesses and their lives.
Made for founders and managing directors who have hit a plateau and are asking what it was all for, this show is about finding the enjoyment in business again, not just the numbers. If you are curious what makes other business owners' bits tingle, you are in the right place.