When a corporate innovation role was cut, this week's guest registered his own company the same week. He's the founder and managing director of B4T, an IoT technology business based in Southampton that builds low cost sensors to help organisations like water companies, ports and local councils make better investment decisions using real data.

In this episode, we talk through the years of outreach and trial and error that led to B4T's breakthrough product, Jellyfish, a retrofit sensor for water meters that's since become the platform behind everything from emissions monitoring to river pollution tracking. He shares the three principles he still uses to make every decision in the business, why some ideas that flopped early on became core to his strategy years later, and what it actually feels like to build a team, a balance sheet and a business from nothing.

What you'll learn:

Why community outreach, not a polished business plan, shaped B4T's direction from day one
How a redundancy turned into the confidence to start a business with no safety net
The three Cs used to guide every major decision: community, cash flow and customer
Why one rejected idea from years earlier became the company's core product
What it takes to keep a team motivated and a business investable ten years in

Search B4T and Jellyfish online to find out more.

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I hope you enjoy this episode!
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- Andrew and The Tingle Zone podcast team

My LinkedIn: https://uk.linkedin.com/in/andrewrmiller
Website: www.businessenjoyment.com

Also listen on:
Spotify: https://open.spotify.com/show/5asy8M1EwJsTjg2z2bJxtH
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-tingle-zone-with-andrew-miller/id1461708040?uo=4

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The Tingle Zone is a podcast for business owners who have built something that works but want it to feel like something too. Host Andrew Miller, founder of Business Enjoyment, talks to successful entrepreneurs and business people about the personal journeys behind their businesses, the lessons that shaped them and the moment they realised success alone was not enough.
Each episode goes past the usual growth talk to find out what actually gives these guests a buzz out of what they do. Andrew draws on his own coaching background to ask the questions that get past the polished version of the story, uncovering the beliefs, habits and turning points that changed how his guests run their businesses and their lives.
Made for founders and managing directors who have hit a plateau and are asking what it was all for, this show is about finding the enjoyment in business again, not just the numbers. If you are curious what makes other business owners' bits tingle, you are in the right place.