When (and How) to Get Admin Support in Your Private PracticeBuilding Systems, Trusting Tech, and Keeping Your Practice Human with Julie Durnan of JaneIf you've ever felt that little flinch when another company shows up promising to make your practice easier, you're not being cynical. You're being a good clinician. So much of the tech in our field was built by people who have never sat with a client and don't understand what's at stake when you're holding someone's mental health and their private information in your hands. We've learned to be wary, and honestly, for good reason.But wary doesn't have to mean doing it all alone. In this episode, Ashley talks with Julie Durnan, a naturopathic doctor who spent 20 years on every side of a clinic: the treatment room, the front desk, and the business behind it all. Julie built GingerDesk to give practitioners their time back, and when it was acquired by Jane in 2026 she stayed on to lead what's now Jane Admin Services. She's a founder, a builder, and a mom, and she still owns a clinic and sees patients, so everything she shares comes from the practitioner's chair first.This one is for the solo or newer practitioner who is holding all of it themselves, staring at the admin pile, wondering when they're actually allowed to get help, and trying to tell the difference between a company that truly cares and one that just says the right things. Julie's answer starts with a four-week-old baby strapped to her chest and a front desk that just quit, and it ends somewhere genuinely useful for your practice.What You'll Learn in This EpisodeHow to tell the difference between tech built for a bottom line and tech built by people who have actually done the workWhy about 90% of a sustainable practice is systems, not marketing, and where to beginWhen to bring in admin support, and the first tasks to hand off without losing controlHow to price your work so that getting support is actually possibleThe one intake system every new practice needs before anything elseEpisode Timestamps[00:03] The earned distrust of tech in our field, and why not every company is the same[02:14] Meet Julie Durnan: naturopathic doctor, founder of GingerDesk, now Head of Admin Services at Jane[07:16] When motherhood and business collide, and why chasing perfect balance keeps you stuck[13:58] Making peace with messy, and the glass balls versus plastic balls of practice and parenting[17:12] When and how a solo practitioner should bring in admin support[25:09] What real customer care looks like, from feature requests to support[29:17] What Jane Admin Services actually does for practitioners[35:23] The one system every new practice needsTop Takeaways on Building a Supported, Sustainable Practice1. Not All Practice Tech Is Built the Same The distrust is earned, and Julie doesn't argue with it. What makes a company different is who built it and the question they ask when they make decisions. Jane was started by a clinic owner, so the question in the room is never "how does this move a metric," it's "how does this help the clinic." When you're sizing up any tool or company, listen for whether the people building it have actually run a practice.2. Systems, Not Marketing, Keep a Practice Alive Julie opened her first clinic believing that if she marketed well and treated patients well, everything else would fall into place. Then her front desk quit three months in and every system walked out the door, because it all lived in one person's head. The lesson: most of running a practice is building repeatable systems. Start by getting what's in your head onto paper so your practice can survive one person leaving.3. Stop Chasing Balance, Build Around Priorities and Seasons Julie's reframe is to drop the idea of perfect balance and ask instead, "what do I need to protect today?" Some days that's a work sprint, some days it's your kid, some days it's a walk outside so you're actually useful to both. Make peace with messy, know your glass balls from your plastic ones, and let the rest be imperfect. Protecting one non-negotiable, for Julie it's exercise and time in nature, is what keeps the whole thing sustainable.4. Know When to Bring in Support, and How to Do It Right The best time to get admin help is earlier than you think, while systems are still simple to set up. Begin with the smallest task to build trust, then expand. Two things matter most: charge enough that outsourcing admin is warranted, which is about pricing your work fairly rather than having a huge caseload, and define your expectations before anyone starts, the role, the hours, the tasks, and the outcome you want. Most hiring regret is really an onboarding and expectations problem.Resources Mentioned in This EpisodeLearn more about Jane and book a free demo HERE and use code ASHLEY1MO for a one month grace period when you sign up⭐️ You don’t have to figure this out alone. Ashley Comegys specializes in helping therapist moms build private practices ...
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42 min