Your phone's not ringing. Your competitors are booked solid. What's the difference? In this episode, we dive deep into how to turn your Google Business Profile into a lead-generating machine for your Teesside trade business.

What You'll Learn:

• How to fully complete your profile to build trust with Google

• The power of photos and videos to showcase your work

• Proven strategies to get more customer reviews (and how to respond to them)

• How to use Google Posts to keep your profile fresh and engaging

Tool of the Week:

Google Business Profile Mobile App - Manage your profile on the go, respond to reviews, and upload photos directly from job sites.

Resources Mentioned:

• Google Business Profile App (iOS): https://apps.apple.com/gb/app/google-business-profile/id853371601

• Google Business Profile App (Android): https://play.google.com/store/apps/details?id=com.google.android.apps.mybusiness

Got a question about digital marketing for your trade business?

Send it to us via our website at teessidetradepodcast.co.uk and we might feature it in an upcoming episode.

If you found this episode helpful, please subscribe to The Teesside Trade Podcast and leave us a review. It helps other Teesside business owners find the show.

Until next time, keep growing your business!

Are you a plumber in Middlesbrough, an electrician in Stockton, or a roofer in Redcar wondering why your phone isn't ringing as much as you'd like? You're an expert at your trade, but getting found online by local customers can feel like a completely different game.

Welcome to The Teesside Trade Podcast - your guide to growing your trade business through smart digital marketing.

In this first episode, we're diving into the single most important thing you can do to get found online: Local Search Engine Optimisation, or Local SEO. This isn't about competing with businesses in London or Manchester - it's about dominating your local service area right here in Teesside.

What You'll Learn in This Episode:

• What Local SEO is and why it's a game-changer for trade businesses in Teesside

• How to identify the keywords your customers are actually searching for

• Three on-page SEO quick wins you can implement this week

• The power of location-specific content for ranking in local search results

We'll also introduce our "Tool of the Week" segment, where we recommend Google Keyword Planner - a free tool that helps you discover what your potential customers are searching for.

Plus, we answer a listener question from Dave in Billingham about whether electricians really need a website for local SEO success.

Whether you're a plumber, electrician, roofer, builder, or any other trade professional serving the Teesside area, this episode will give you the foundation you need to start showing up when local customers search for your services on Google.

Subscribe to The Teesside Trade Podcast for weekly episodes packed with actionable digital marketing advice specifically for trade and service business owners in Teesside.

Got a question about digital marketing for your trade business? Visit teessidetradepodcast.co.uk to submit your question for a future episode.

Resources Mentioned:

• Google Keyword Planner: https://ads.google.com/home/tools/keyword-planner/