Are you a plumber in Middlesbrough, an electrician in Stockton, or a roofer in Redcar wondering why your phone isn't ringing as much as you'd like? You're an expert at your trade, but getting found online by local customers can feel like a completely different game.

Welcome to The Teesside Trade Podcast - your guide to growing your trade business through smart digital marketing.

In this first episode, we're diving into the single most important thing you can do to get found online: Local Search Engine Optimisation, or Local SEO. This isn't about competing with businesses in London or Manchester - it's about dominating your local service area right here in Teesside.

What You'll Learn in This Episode:

• What Local SEO is and why it's a game-changer for trade businesses in Teesside

• How to identify the keywords your customers are actually searching for

• Three on-page SEO quick wins you can implement this week

• The power of location-specific content for ranking in local search results

We'll also introduce our "Tool of the Week" segment, where we recommend Google Keyword Planner - a free tool that helps you discover what your potential customers are searching for.

Plus, we answer a listener question from Dave in Billingham about whether electricians really need a website for local SEO success.

Whether you're a plumber, electrician, roofer, builder, or any other trade professional serving the Teesside area, this episode will give you the foundation you need to start showing up when local customers search for your services on Google.

Subscribe to The Teesside Trade Podcast for weekly episodes packed with actionable digital marketing advice specifically for trade and service business owners in Teesside.

Got a question about digital marketing for your trade business? Visit teessidetradepodcast.co.uk to submit your question for a future episode.

Resources Mentioned:

• Google Keyword Planner: https://ads.google.com/home/tools/keyword-planner/