Send Rita a text with your thoughts!

Get me as your personal photographer at Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/

Crunch your numbers on the Lead Generation Calculator: https://strategictravelentrepreneurpodcast.com/calculator

If you need travel clients this month, stop talking about everything and start selling something specific.

I'm sharing the exact steps I'd take to book clients in February, including how to use your numbers to create a crystal-clear sales target, where to show up (online and in-person), and how to leverage promotions with personal outreach that doesn't sound desperate.

This is your permission slip to put on your business owner hat and get out of your comfort zone.

The stuffy treat is waiting, you just have to keep moving forward :)

Questions this episode answers:

• How do I get travel clients in February when I need sales now?
• What should I do first when I need to book more travel clients fast?
• How do I calculate how many trips I need to sell each month as a travel advisor?
• Should I focus on marketing multiple trip types or just one when I need clients?
• What are the best networking events for travel advisors to attend in February?
• How do I reach out to past clients who haven't booked in a while?
• What should I say when re-engaging travel inquiry leads who ghosted me?
• How can I use social media to get travel clients without sounding desperate?
• Should I host my own event as a travel advisor to get more clients?
• How do I choose which trips to market when I have limited time and need sales?

Enjoy (and take action)!

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Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now consults and strategizes with travel entrepreneurs, so they, too, can be empowered in travel entrepreneurship. She's on a mission to help travel advisors grow profitable travel businesses that are sustainable to their individual lifestyles and needs.

Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/

Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622

Direct EMAIL:
rita@steeryourmarketing.com

Send Rita a text with your thoughts!

Get me as your personal photographer at Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/

Fresh off of PodFest 2026, I'm sharing the 6 biggest marketing trends that kept coming up and they apply directly to growing your travel business.

We're talking LinkedIn, the power of relationships over vanity metrics, getting paid what you're worth, and why you absolutely need a website in 2026.

Plus, I'm calling out the busy-work trap that's keeping you invisible and sharing why being a small fish doesn't mean you can't land big opportunities.

If you're ready to stop spinning your wheels and start building real visibility and revenue in your travel business, this one's for you.

Questions this episode answers:

• Why should travel advisors be using LinkedIn in 2026?
• How do I grow my travel business without a large following?
• What's more important than follower count for travel advisors?
• Do I need a website for my travel agency?
• How can I get paid more as a travel advisor?
• Why am I busy but not making money in my travel business?
• How do I find clients as a new travel advisor?
• What networking strategies work best for travel businesses?
• How can small travel advisors compete with larger agencies?
• Why isn't my travel business growing despite all my effort?

Enjoy (and take action)!

---------------------------------------------------------------

Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now consults and strategizes with travel entrepreneurs, so they, too, can be empowered in travel entrepreneurship. She's on a mission to help travel advisors grow profitable travel businesses that are sustainable to their individual lifestyles and needs.

Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/

Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622

Direct EMAIL:
rita@steeryourmarketing.com

Send Rita a text with your thoughts!

Get me as your personal photographer at Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/

By popular demand, I'm breaking down the ultimate travel industry events calendar because I know you're trying to figure out which conferences actually deserve your time and money.

From ASTA's big conference in San Diego to Summer Camp at Sea in Alaska, I'm walking you through host agency events, consortium gatherings, supplier showcases, and those invitation-only luxury events like ILTM that you need on your radar.

Plus I'm sharing where to actually find these events beyond just stumbling across them in Facebook groups, including some free resources that'll save you hours of Googling.

Questions this episode answers:

• When is ASTA Travel Advisor Conference 2026?
• What is Host Week and when does it happen?
• When is CLIA Cruise360 2026?
• What are the best networking events for travel advisors?
• Where can travel advisors find supplier events and FAM trips?
• What is the difference between host agency events and consortium events?
• When is National Travel Advisor Day 2026?
• What travel conferences happen in Florida for travel agents?
• When is the ASTA River Cruise Expo 2026?
• What is ILTM and how do luxury travel advisors get invited?
• Are there virtual events for travel advisors in 2026?
• What is Seatrade and should travel advisors attend?
• When is Summer Camp at Sea 2026?
• What are Peninsula Shows for travel agents?
• Where can new travel advisors find educational conferences?
• What is GTM West for travel advisors?
• When is National Plan for Vacation Day 2026?
• What travel blogging conferences should travel advisors know about?
• What is ASTA Legislative Day and how can travel advisors participate?
• Are there travel industry events for cruise specialists?
• What is the Women in Travel Summit?
• When is the Romance Travel Forum 2026?
• What networking events exist for Black travel professionals?
• Where can travel advisors find local ASTA chapter events?
• What is FyndTravel and how does it help travel advisors find events?
• Should travel advisors attend tourism trade shows like ITB Berlin?

Enjoy (and take action)!

---------------------------------------------------------------

Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now consults and strategizes with travel entrepreneurs, so they, too, can be empowered in travel entrepreneurship. She's on a mission to help travel advisors grow profitable travel businesses that are sustainable to their individual lifestyles and needs.

Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/

Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622

Direct EMAIL:
rita@steeryourmarketing.com

Send Rita a text with your thoughts!

Get me as your personal photographer at Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/

If Instagram isn't working for your travel business, you might not doing it wrong.

You might just be using it for the wrong thing.

The truth bomb is that Instagram isn't meant to find clients, it's for nurturing the ones you've already met. (Blanket statement with nuance, I know.)

I'm breaking down the biggest mistakes I see travel advisors making on social media (like using supplier graphics and promoting free services - please stop), and giving you a framework for what actually works.

If you've been frustrated with low engagement, no leads, and wondering why you're not getting results despite posting consistently, this one's for you.

Time to stop spinning your wheels and start using Instagram the right way.

Questions this episode answers:

• Why isn't Instagram working for my travel business?
• Should travel advisors use Instagram to find new clients?
• What's the difference between Instagram for lead generation vs nurturing?
• Why should travel advisors stop using supplier graphics on social media
• Should I promote free services on my Instagram as a travel advisor?
• What's the biggest mistake travel advisors make on Instagram?
• How often should travel advisors post sales content on social media?
• Do I need to show my face on Instagram as a travel advisor?
• How can travel advisors use Instagram Stories effectively?
• What's the best way for travel advisors to use social media in 2026?
• Should travel advisors hire a virtual assistant for social media?
• What should travel advisors post about besides travel on Instagram?

Enjoy (and take action)!

---------------------------------------------------------------

Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now consults and strategizes with travel entrepreneurs, so they, too, can be empowered in travel entrepreneurship. She's on a mission to help travel advisors grow profitable travel businesses that are sustainable to their individual lifestyles and needs.

Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/

Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622

Direct EMAIL:
rita@steeryourmarketing.com

Send Rita a text with your thoughts!

Get at least 6 months of content with YOU in it at Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/

If you're wondering where to find clients who don't micromanage, actually value your expertise, and are ready to book, buckle in.

I'm sharing the exact communities, organizations, and lifestyle groups where high-value travelers naturally gather, think beyond the obvious and get ready for some seriously creative ideas.

Plus, I'll help you figure out if your current niche is specific enough or if you need to get way more targeted.

Questions this episode answers:

• What's the difference between demographic and psychographic niching for travel advisors?
• Where do high-value travel clients hang out?
• What professional organizations should travel advisors join to find clients?
• How can travel advisors use wine clubs to find clients?
• Should travel advisors attend networking events or join communities instead?
• What are the best places to find luxury travel clients in 2026?
• Can book clubs be a source of travel clients for advisors?
• What types of fitness and wellness communities attract travel buyers?
• How can travel advisors partner with local businesses to find clients?
• What professions need continuing education credits that travel advisors can leverage?
• Where should B2B travel advisors look for corporate clients?
• How do I find group travel clients through existing communities?
• What online forums and communities have potential travel clients?
• How can travel advisors leverage hobby-based groups like astronomy or DND?

Join us for the Project Management Webinar: https://programs.steeryourmarketing.com/products/off

Enjoy (and take action)!

---------------------------------------------------------------

Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now consults and strategizes with travel entrepreneurs, so they, too, can be empowered in travel entrepreneurship. She's on a mission to help travel advisors grow profitable travel businesses that are sustainable to their individual lifestyles and needs.

Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/

Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622

Direct EMAIL:
rita@steeryourmarketing.com

Send Rita a text with your thoughts!

Get at least 6 months of content with YOU in it at Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/

I don't know about you, but 2025 was a dumpster fire in so many ways.

It also had some incredible wins I didn't see coming.

I'm pulling back the curtain on everything from major health struggles and revenue misses to Summer Camp at Sea success and hitting that 1,000+ attendee goal for Prep for Wave Week.

You'll hear the unfiltered truth about what worked in my travel education business, what flopped hard, and why my word for 2026 is all about craving stability after this chaotic year.

If you're tired of the highlight reel BS and want honest insights on building a travel business through the messy stuff, grab your bevvie and let's chat.

Questions this episode answers:

• How do you handle major health challenges while running a travel business?
• What are the biggest lessons from running travel industry events in 2025?
• How early should you promote a group trip or travel event?
• Why is specificity important when marketing to travel clients?
• How can travel advisors use networking to grow their business?
• What makes Summer Camp at Sea different from other travel advisor events
• How do you recover from missing Black Friday sales goals?
• Why do face-to-camera reels matter for travel marketing in 2026?
• How do you know when it's time to rebrand your travel business?
• What are the signs you need professional branding for your business?
• How can AI tools help travel advisors with content marketing?

Enjoy (and take action)!

---------------------------------------------------------------

Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now consults and strategizes with travel entrepreneurs, so they, too, can be empowered in travel entrepreneurship. She's on a mission to help travel advisors grow profitable travel businesses that are sustainable to their individual lifestyles and needs.

Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/

Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622

Direct EMAIL:
rita@steeryourmarketing.com

Send Rita a text with your thoughts!

Get at least 6 months of content with YOU in it at Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/

Join us for the Business Maintenance Webinar: https://programs.steeryourmarketing.com/products/offers/view/1190839

So I did something a little crazy in November...I challenged myself to write a blog post every single day.

Spoiler alert: I didn't hit my goal of 30 posts, but what I gained was way more valuable than just checking off a to-do list.

I'm sharing all the messy details about keyword research struggles, using AI to speed up my workflow, and why I had to give myself grace when life decided to life.

Plus, you'll get the real numbers on how blogging has already doubled my website traffic even with fewer posts than I planned.

Questions this episode answers:

• How long does it take to write a blog post using AI?
• What is keyword research and why does it take so long?
• How many blog posts do you need before your website gains traction?
• What tools are best for keyword research for bloggers?
• How do you use AI to write blog posts faster?
• What is the difference between main keywords and supplementary keywords
• How many times should you use your main keyword in a blog post?
• What happens when you blog every day for a month?
• What are long tail keywords and how do they help small bloggers?
• How can blogging help travel advisors grow their business?
• What is keyword competition and how does it affect blog rankings?
• How do you overcome blogging inconsistency?

Link to Nina Clapperton's Blogging and AI Resources: https://ritaventures--ninaclapperton.thrivecart.com/sheknowsseo/ (affiliate link)

I have purchased and used: 6 Months to 50K Sessions, SEO Spreadsheets, and Group Growth Accelerator.

I'm also part of Profitable Part Time Blogger (

---------------------------------------------------------------

Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now consults and strategizes with travel entrepreneurs, so they, too, can be empowered in travel entrepreneurship. She's on a mission to help travel advisors grow profitable travel businesses that are sustainable to their individual lifestyles and needs.

Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/

Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622

Direct EMAIL:
rita@steeryourmarketing.com

Send Rita a text with your thoughts!

Finally work on your travel business at Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/

Want to know exactly what I'd be looking at if you hired me as your Chief Marketing Officer?

I'm walking you through my complete audit process, from reviewing your messaging and voice of customer research to evaluating your ROI and figuring out what's actually driving results in your travel business.

This isn't about throwing spaghetti at the wall or doing all the marketing things because someone in a Facebook group said so.

We're getting strategic, intentional, and making sure every marketing dollar and every hour you spend is actually moving the needle toward your 2026 goals.

Questions this episode answers:

• What does a Chief Marketing Officer do for a travel business?
• How do I conduct a marketing audit for my travel agency?
• What should I review first when evaluating my travel business marketing?
• What is a Voice of Customer audit and why does it matter for travel advisors?
• How do I evaluate which marketing channels are working for my travel business?
• What marketing metrics should travel advisors be tracking?
• How do I know if I'm spending money in the right places for marketing?
• How do I audit my website copy and messaging as a travel advisor?
• How often should I update my brand photos and marketing assets?
• What should I include in my marketing matrix as a travel advisor?
• How do I evaluate my marketing ROI in my travel business?
• Which marketing investments are worth it for travel agency owners?
• How do I know when to stop using a marketing strategy that isn't working?
• How do I identify my ideal client for better marketing results?
• Should travel advisors attend marketing conferences or industry events?

Enjoy (and take action)!

---------------------------------------------------------------

Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now consults and strategizes with travel entrepreneurs, so they, too, can be empowered in travel entrepreneurship. She's on a mission to help travel advisors grow profitable travel businesses that are sustainable to their individual lifestyles and needs.

Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/

Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622

Direct EMAIL:
rita@steeryourmarketing.com