Sure, go ahead and invest in outreach, Business Development, networking, content marketing... but don't forget to dig up the opportunities hiding in your network, first.
Check out the MYNO mini-series here: https://salesfornicepeople.com/academy/mine-your-network-for-opportunities-myno-workflow

And the one thing most detrimental to your internal state?
The conversations that other people put into your mind.
---
Get a short and helpful daily email over at https://salesfornicepeople.com/signup

The shortest - and admittedly harshest - way to put it:
Your team will never outperform your leadership.
---
Get a short and helpful daily email over at https:salesfornicepeople.com/signup

You can tackle problems in isolation, but if you don't look at the overall bigger picture, the system your problem exists in, you might just screw up more than you're trying to fix.
---
Go to https://salesfornicepeople.com/signup to get a short and helpful daily article.

Just like that friend who's always "doing one final rewrite before sending my manuscript to the publisher!". You don't follow up because you don't want to face the fact that things don't look as rosy as you're hoping?
---
Sign up for a helpful, harsh-truth daily email at https://salesfornicepeople.com/signup

If you're for everyone, you won't look like the specialist that people want to hire. So you create a narrative, for a niche, and you aim it at those people. Anyone adjacent who show up? Welcome them in.
---
Get a short and helpful daily email at https://salesfornicepeople.com/signup

You can tell yourself stories about how likely all those deals are to close until your bankrupt - and if you do tell yourself stories about it, you might be closer to ruin than you think. Be discerning, and careful not to fall into wishful thinking.
---
Get a short and helpful daily email at https://salesfornicepeople.com/signup

When a buyer becomes a client, they become a tenant in your head. Shouldn't someone pay the rent...?
---
Get a short and helpful daily email over at https://salesfornicepeople.com/signup