The scoreboard reads 0 to 0. The clock has just started. What are you going to do to make it a different year? Kick off the new year with Mark Hunter as he explores why true sales growth starts with your mindset, not just a new process. Find out how your attitude shapes your results and why viewing yourself as a victor is key to outperforming last year's success.

Get a peek at why celebrating small wins, staying accountable, and managing your time can dramatically change your trajectory. Listen in to discover what really sets top performers apart as the scoreboard resets for a fresh year.

💡Read the BLOG for this week's episode here.

What separates a good salesperson from a truly great one, especially when everyone starts with the same training and resources? In this episode, Mark Hunter welcomes Dave Brock, author of "Is 'Good Enough' Good Enough?" to challenge conventional wisdom about sales performance. Dave shares his unique perspective on why some salespeople and companies consistently outperform their peers, even when the playing field appears level. The conversation focuses on the hidden drivers behind top results, including the powerful impact of mindset and behavior.

Mark and Dave dig into the subtle habits that differentiate high performers, such as radical accountability, caring for customers, and daily discipline. While the episode teases methods to break through average results, sales leaders and professionals will take away compelling questions about unlocking full potential and creating real customer-centric value.

👤 About the Guest

Dave Brock is author of 'Sales Manager Survival Guide' and new book, 'Is 'Good Enough' Good Enough?'. You can find the new book here on Amazon.

💡Read the BLOG for today's episode here.

Your insights, intuition, and empathy matter. Sure, AI is a great starting tool—but not a great finishing tool. So if AI is coming for your job, how do you win? Mark shares his AI Manifesto directly from his new book, Integrity First Selling, to foster a key mindset shift from anxiety to confidence.

Let's dive in to which human skills you need to fortify in the battle against tech.

📚Pre-Order Mark's new book, Integrity First Selling → on Amazon.

💡Read the BLOG for this week's episode.

You can't just throw up AI slop and call it content. AI may be flooding your inbox, but does it still have a place in authentic sales outreach? Mandy McEwen, digital marketing expert and founder of Mod Girl Marketing, joins Mark Hunter to help sales professionals navigate the evolving landscape of LinkedIn and social media in the age of artificial intelligence. Mandy unpacks the biggest shifts happening in buyer behavior, offering fresh insights into how sales teams can leverage AI without losing the human touch. Listen in to discover why personalization alone isn't enough and how genuine relevance can help you stand out.

Mark and Mandy probe the growing importance of building a visible, trustworthy personal brand on LinkedIn. They explore common pitfalls in sales prospecting, from lazy automation to the dangers of spammy messaging that threatens your reputation. Tune in for tips on optimizing your LinkedIn presence, using buyer intent signals, and why slowing down could be the smartest move for your team this year.

👤 About the Guest

Mandy McEwan is a LinkedIn and Sales Navigator trainer helping B2B founders and sales teams turn LinkedIn activity into real pipeline with a human-first system, custom AI tools, and a simple thirty minute a day rhythm.

💡Read the BLOG for this week's episode.

2026 will be the year of less, not more. Join Mark as he unpacks what it takes to succeed in prospecting for 2026, revealing why old tactics are fading fast. Get a preview of how to build meaningful relationships, harness referrals with proof, and position yourself as a trusted advisor in an AI-driven world.

Find out WHY less can mean more, and how narrowing your focus leads to stronger results and deeper trust with prospects. Tune in to discover which foundational shifts every salesperson must embrace to stay ahead of the curve this year

💡Read the BLOG this week's episode.

How do the latest breakthroughs in science reshape the way we approach selling? David Hoffeld, renowned sales thought leader and author of "The Science of Selling," joins Mark Hunter to dig deep into the true mechanics of the buying process.

Drawing from tens of thousands of peer-reviewed studies in behavioral economics, psychology, and neuroscience, David reveals why the fundamentals of how our brains make buying decisions have never changed, even as the world of sales keeps evolving. This episode tackles the pivotal question: what really makes buyers say yes, and how can salespeople guide customers with confidence, integrity, and lasting impact?

If you want to better serve your customers and gain a critical edge in competitive markets, don't miss this episode.

👤 About the Guest

David Hoffeld has pioneered a groundbreaking sales training approach based on neuroscience and behavioral science that dramatically increases sales results. He's the author of 'The Science of Selling' and 'Sell More with Science.' Find out more at: www.hoffeldgroup.com

💡Read the BLOG for this week's episode.

We don't close sales, we open relationships. Join Mark as he unpacks what it truly means to sell with integrity in a rapidly changing sales landscape. Discover why traditional approaches are falling short despite the rise of new technology and AI tools. Mark explores four core elements that redefine integrity for sales professionals and challenges you to take a closer look at your pipeline and relationships.

This episode will prompt you to rethink your strategies, build deeper trust with customers, and position yourself as a standout authority in an increasingly noisy marketplace.

Look out for Mark's new book: Integrity First Selling, launching in 2026!

Can you bring humanity back into AI-driven selling? Mark sits down with Paul Fuller, CRO of Membrain, for a conversation that unpacks the accelerated pace of change in sales and leadership brought on by AI. Paul brings his unique perspective on blending technology with the foundational elements of leadership, service, and creativity—urging listeners to define their North Star as sales evolves at unprecedented speed. Together, they dig deep into why the human element can't be allowed to exit the stage even as automation and AI tools become more sophisticated.

The episode explores how sales organizations risk becoming too mechanical, losing sight of relationship-building and problem-solving in their quest for efficiency.

👤 About the Guest

Paul Fuller is the CRO of Membrain, a B2B growth platform.