Join us for a very special episode of The Roofing Geeks, where Jared Mora interviews a true pillar of the roofing community—his father, Jose Soria aka ‘Bukki’.

This bilingual episode dives into Jose's extensive career, the trials and triumphs of a family business, and the legacy he's building with every shingle. Discover the wisdom and dedication behind the Geek Roofing brand and get a glimpse into the future of the industry through the eyes of a seasoned expert. Don’t miss this heartfelt exchange that goes beyond the roof!

Topics Covered:

• Jose Soria's journey in the roofing industry and the formation of the 'Geek' brand
• Bilingual discussion about the significance of family in business
• The impact of Jose Soria on the roofing community and his commitment to quality
• Challenges and rewards of working within a family-owned business
• Future insights into the roofing industry from a veteran's perspective
• Roofing projects overseen by Jose Soria
• Anecdotes from longstanding clients and community interactions

Join us on 'The Roofing Geeks' as we tackle the challenging yet enlightening experience of receiving our first 1-star review.

Host Jared Mora, with co-hosts Alex Mora and Tyron Libarios, shares the unexpected insights gained and the actions we've implemented to turn criticism into a roadmap for improvement.

Tune in to learn how even negative feedback can be a cornerstone for growth and excellence in roofing.

Episode Summary:

This episode unpacks the surprising and educational journey following our first 1-star review. The team delves into what this experience taught us about customer expectations, service improvement, and maintaining professionalism in the face of criticism.

Key Points:

• The initial reaction to the 1-star review and its immediate impact on the team.
• Steps taken to address the feedback and improve service quality.
• Broader insights on customer satisfaction and business growth.
  

Detailed Show Notes

Episode Overview:

In this captivating episode of "The Roofing Geeks," we delve deep into the essence of what makes Geek Roofing a beacon of integrity and innovation in the roofing industry.

Host Jared Mora is joined by Alex Mora and Steven Sexton, to address a series of probing questions gathered from homeowners and roofing enthusiasts alike.

The conversation traverses the origins of Geek Roofing, shedding light on the personal and professional journeys of its founders, their philosophy on treating employees with dignity, and the uncompromising commitment to providing unparalleled service to homeowners.

Key Points Discussed:

• The foundational story of Geek Roofing, beginning with a newspaper ad that led Jared Mora's father into the roofing industry.
• Jared Mora's early exposure to roofing and how familial ties and personal experiences shaped the company's ethos.
• An honest examination of industry pitfalls, including unethical practices, and Geek Roofing's resolve to redefine the standard.
• The profound impact of COVID-19 on business operations and the innovative strategies adopted to navigate the crisis.
• Geek Roofing's dedication to community service and education, emphasizing the power of knowledge and the importance of giving back.

Resources and References:

• Mentioned Book: "The Laneyapp Principle" – A guide to going the extra mile in business and life.
• GAF Roofing Products: Highlighting the significance of partnering with industry-leading material providers.
• Geek Roofing's Community Initiatives: Detailed information on their commitment to serving and uplifting the community.

Dive into the world of advanced roofing with Jared Mora and Jeff Corey from GAF in this episode of The Roofing Geeks. Jeff shares insights from his transition from archaeology to leading territory manager at GAF, emphasizing innovation, quality, and customer-centric approaches in roofing.

Discover the secret behind GAF's success, the importance of comprehensive roofing systems, and a peek into the future with solar shingles. If you're interested in how roofing technology is evolving and what it means for your home, this episode is a must-listen.

Show Notes

In this enlightening episode of The Roofing Geeks, hosts Jared Mora and Jeff Corey, GAF Territory Manager, delve into the intricacies and advancements in the roofing industry. Jeff shares his unique journey from archeology to roofing, highlighting GAF's leadership in innovation, sustainability, and customer support. Key topics discussed include:

• The significance of choosing the right roofing materials and the impact of GAF's vertical integration on product innovation and supply chain resilience.
• A comparison of GAF's WeatherWatch, Tiger Paw, and Deck Armor underlayments, shedding light on the importance of selecting the appropriate materials based on specific roofing needs.
• The evolution of roofing warranties, with a focus on GAF's Golden Pledge Warranty, offering unprecedented protection and peace of mind for homeowners.
• The future of roofing technology, specifically GAF's pioneering work in solar shingles, aiming to combine energy efficiency with traditional roofing aesthetics and functionality.
• Tips for roofing contractors on becoming a GAF Master Elite Roofer and the importance of continuous learning and adapting to new technologies in the roofing industry.

Show Notes:

Welcome to "The Roofing Geeks" podcast, where we peel back the layers of the roofing industry to reveal the heart, soul, and innovation behind Geek Roofing. In this episode, Jared Mora, alongside Alex, Steven, and Ty, takes us on a journey from the company's humble beginnings to its current success.

Key Points Discussed:

• The unique mission and vision behind Geek Roofing, a family-owned business based in Portland, Oregon.
• The origin of the name "Geek Roofing" and the significance of their vibrant branding.
• Personal journeys of the team members and how their paths converged at Geek Roofing.
• The importance of integrity, service, and innovation in transforming the roofing industry.
• Future visions for Geek Roofing and the roofing industry, including embracing technology for better customer service.

Relevant Resources:

• Geek Roofing Website: geekroofingpdx.com
• Contact Information for Geek Roofing: info@geekroofingpdx.com