Join us for a very special episode of The Roofing Geeks, where Jared Mora interviews a true pillar of the roofing community—his father, Jose Soria aka ‘Bukki’.

This bilingual episode dives into Jose's extensive career, the trials and triumphs of a family business, and the legacy he's building with every shingle. Discover the wisdom and dedication behind the Geek Roofing brand and get a glimpse into the future of the industry through the eyes of a seasoned expert. Don’t miss this heartfelt exchange that goes beyond the roof!

Topics Covered:

• Jose Soria's journey in the roofing industry and the formation of the 'Geek' brand
• Bilingual discussion about the significance of family in business
• The impact of Jose Soria on the roofing community and his commitment to quality
• Challenges and rewards of working within a family-owned business
• Future insights into the roofing industry from a veteran's perspective
• Roofing projects overseen by Jose Soria
• Anecdotes from longstanding clients and community interactions

Join us on 'The Roofing Geeks' as we tackle the challenging yet enlightening experience of receiving our first 1-star review.

Host Jared Mora, with co-hosts Alex Mora and Tyron Libarios, shares the unexpected insights gained and the actions we've implemented to turn criticism into a roadmap for improvement.

Tune in to learn how even negative feedback can be a cornerstone for growth and excellence in roofing.

Episode Summary:

This episode unpacks the surprising and educational journey following our first 1-star review. The team delves into what this experience taught us about customer expectations, service improvement, and maintaining professionalism in the face of criticism.

Key Points:

• The initial reaction to the 1-star review and its immediate impact on the team.
• Steps taken to address the feedback and improve service quality.
• Broader insights on customer satisfaction and business growth.
  

Detailed Show Notes

Episode Overview:

In this captivating episode of "The Roofing Geeks," we delve deep into the essence of what makes Geek Roofing a beacon of integrity and innovation in the roofing industry.

Host Jared Mora is joined by Alex Mora and Steven Sexton, to address a series of probing questions gathered from homeowners and roofing enthusiasts alike.

The conversation traverses the origins of Geek Roofing, shedding light on the personal and professional journeys of its founders, their philosophy on treating employees with dignity, and the uncompromising commitment to providing unparalleled service to homeowners.

Key Points Discussed:

• The foundational story of Geek Roofing, beginning with a newspaper ad that led Jared Mora's father into the roofing industry.
• Jared Mora's early exposure to roofing and how familial ties and personal experiences shaped the company's ethos.
• An honest examination of industry pitfalls, including unethical practices, and Geek Roofing's resolve to redefine the standard.
• The profound impact of COVID-19 on business operations and the innovative strategies adopted to navigate the crisis.
• Geek Roofing's dedication to community service and education, emphasizing the power of knowledge and the importance of giving back.

Resources and References:

• Mentioned Book: "The Laneyapp Principle" – A guide to going the extra mile in business and life.
• GAF Roofing Products: Highlighting the significance of partnering with industry-leading material providers.
• Geek Roofing's Community Initiatives: Detailed information on their commitment to serving and uplifting the community.