The Revenue Room™, by H2K Labs copertina

The Revenue Room™, by H2K Labs

The Revenue Room™, by H2K Labs

Di: Heather Holst-Knudsen CEO H2K Labs
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Welcome to The Revenue Room™, brought to you by H2K Labs. Our podcast is designed for CEOs and their revenue-critical executive teams leading media, events, data/info, and marketplace businesses. We focus on boosting revenue, enhancing profitability, and elevating enterprise value. Each episode delves into cutting-edge data-driven strategies to accelerate revenue, manage risks, and establish scalable, predictable processes. We also discuss elevating revenue to the core of operational excellence, empowering you to consistently outperform your competitors.


© 2026 The Revenue Room™, by H2K Labs
Economia Gestione e leadership Management
  • From Vision to Results: How Naylor's COO Turns Strategy Into Non-Dues Revenue
    Oct 21 2026

    In this episode of The Revenue Room™ Podcast, Heather Holst-Knudsen sits down with Laura Taylor, Chief Operating Officer at Naylor Association Solutions, to explore what it takes to turn strategy into measurable results. Grounded in Naylor's 2026 Association Benchmarking Report, Laura shares how leaders can build confidence in their data, assign clear ownership, test new revenue streams quickly, and use AI to grow capacity so costs rise slower than revenue.

    Why Listen:

    • Learn how a COO operationalizes a CEO's data-driven vision with agreed metrics, one source of truth, and named KPI owners
    • Understand why non-dues revenue is more critical than ever, and where to find monetizable engagement you already have
    • Hear how to separate quick-win revenue plays from multi-year builds, and run both at the same time
    • Discover why AI should be treated as a capacity multiplier, not just a cost-cutting lever, and why cutting client value is a losing model

    About Heather Holst-Knudsen
    Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ Connect. A seasoned executive and operator across media, marketplaces, events, and technology, she specializes in digital transformation, data-driven growth, and customer-centric value creation. Heather shares her insights on multisided business models through The Revenue Room™.

    About Revenue Room™ CXO
    Revenue Room™ CXO is a private executive community for CEOs and revenue-critical C-Suite leaders navigating growth in the data and AI economy. Through curated peer discussions and strategy sprints, members tackle real-world challenges in revenue transformation, customer intelligence, and business model innovation.

    Learn more or apply for membership at https://www.revenueroomcxo.com/apply

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    36 min
  • From 0 to 27 AI Agents: How The Channel Company Is Becoming AI-Native | Matt Yorke, CEO
    Oct 19 2026

    In this episode of The Revenue Room™ Podcast, Heather Holst-Knudsen welcomes back Matt Yorke, CEO of The Channel Company (parent of CRN), for his third appearance and a candid progress report on the company's mandate to become AI-native within two years. Since his RevvedUP session in March, The Channel Company has grown from a small pilot group to 27 deployed AI agents, embedded AI into revenue-facing products like CRN Answers and Aurora, and begun a "once-in-a-lifetime pivot" to transform nearly 50 years of proprietary channel data into a predictive growth platform that matches buyer demand to the partners best suited to serve it.

    Why Listen:

    • Hear how the Aurora awards agent drove a 400% increase in completion rates and boosted table sales
    • Learn the governance-first rollout model: training agents, sign-offs, an AI review studio, and quarterly innovation awards
    • Understand how Matt measures adoption—weekly dashboards, board reporting, and 6.5 hours saved per employee per week
    • Discover the new hiring gate: "Prove to me why AI can't do this specific role"
    • Get Matt's rule for the human-AI line: outsource the work, never the decision
    • See why the website may not be the destination in five years, and how trusted content becomes a product layer

    CONNECT WITH MATT: https://www.linkedin.com/in/mattyorke/

    About Heather Holst-Knudsen
    Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ Connect. A seasoned executive and operator across media, marketplaces, events, and technology, she specializes in digital transformation, data-driven growth, and customer-centric value creation. Heather shares her insights on multisided business models through The Revenue Room™.

    About Revenue Room™ CXO
    Revenue Room™ CXO is a private executive community for CEOs and revenue-critical C-Suite leaders navigating growth in the data and AI economy. Through curated peer discussions and strategy sprints, members tackle real-world challenges in revenue transformation, customer intelligence, and business model innovation.

    Learn more or apply for membership at https://www.revenueroomcxo.com/apply

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    47 min
  • Why the Durable B2B Media Moat Starts With Following the Reader
    Oct 12 2026

    In this episode of The Revenue Room™ Podcast, Heather Holst-Knudsen sits down with Jon Howland, CEO of Life Science Connect, who took on private equity backing after three decades of family-owned operation — then closed two acquisitions in roughly 30 days. Jon explains why his integration philosophy is "first do no harm," why the founders he acquires matter more than the products they built, and how a lifelong "follow your reader" discipline is now powering a single source of audience truth, purchase-intent data, and an AI-ready growth strategy spanning content, events, and technology.

    Why Listen:

    • Learn the "first do no harm" approach to integrating acquisitions without destroying culture, systems, or audience trust
    • Understand why founder talent — not product — is the real prize in B2B media M&A
    • Hear how "follow your reader" protects editorial discipline and long-term revenue under PE ownership
    • Discover how unified audience data and engaged content ecosystems unlock purchase-intent revenue in the AI economy
    • Get practical advice on choosing the right private equity partner and building an operator-heavy board

    CONNECT WITH JON: https://www.linkedin.com/in/jon-howland-5a080214

    About Heather Holst-Knudsen
    Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ Connect. A seasoned executive and operator across media, marketplaces, events, and technology, she specializes in digital transformation, data-driven growth, and customer-centric value creation. Heather shares her insights on multisided business models through The Revenue Room™.

    About Revenue Room™ CXO
    Revenue Room™ CXO is a private executive community for CEOs and revenue-critical C-Suite leaders navigating growth in the data and AI economy. Through curated peer discussions and strategy sprints, members tackle real-world challenges in revenue transformation, customer intelligence, and business model innovation.

    Learn more or apply for membership at https://www.revenueroomcxo.com/apply

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    32 min
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