The Pros And Cons Of Being Soul-Led

In this episode, I muse on what it means to be soul-led and have a soul-led business.

As women, we are drawn into service-based business, to share our gifts, skills and experiences with others, to help others, and to make the world a better place!

When we tap into the heart and connect to the calling of our soul, this is a very powerful vibration.

But it's not all rainbow and unicorns!

Our love, passion, purpose, and compassion mean we create community and connection, and in a world of online and the rise of A.I, personal brand, community, and connections are our superpowers.

But when it comes to being in our purpose and in profit, this is not always straightforward. We tend to over-deliver and under-charge. We want to help others, but in this we forget about ourselves.

For us to fully share our soul's purpose, we have to also love ourselves.

Not to mention the fear of failure and the rejection can make marketing and selling tricky - we are the product in our business.

Lastly, I do believe you came here for a reason, but your purpose evolves; a soul-led business at times requires us to navigate the evolution of our soul.

All easier said than done, but this is where I can help you.

Join Soul Led Success Formula Here - https://www.amyjonesmentor.com/soul-led-success-formula

Work with me

FREE 7 Day bad content challenge (aka get growing on social media) - https://www.amyjonesmentor.com/bad-content-challenge

Grab my FREE webinar "Energetics of Selling - https://www.amyjonesmentor.com/energetics-of-selling

Sales on repeat, mini but mighty audio course for £27 - https://www.amyjonesmentor.com/offers/aQanTc2p/checkout

Hear me weekly on Substack for only £4.40 a month, join here - https://energymindsetmoneyandmore.substack.com/

Business strategist and Mentor for soul-led entrepreneurs

https://www.amyjonesmentor.com/

Train with me, Yin Restorative, Pregnancy and Postnatal yoga

www.amy-yoga.com

Surprising Business Lessons From Learning To Lift Weights

Thank you for all the love and support in my journey to rehabbing my frozen shoulder and tackling my peri-menopausal weight gain head-on.

In this episode, I share my current journey with you a little deeper, there's some pretty vulnerable moments, but I'm here for every other post 40 women who needs to hear this stuff!

I knew my health journey would teach me a lot about myself, but I am surprised by how much it's taught me and reminded me about how to run my business.

So much so, how I lift weights is also largely how I am approaching running my business this year.

Simple, repeatable actions led by the data.

Summed up in 5 lessons for you.

1. Set achievable goals.

2. Have simplified systems that you can stick to.

3. Have the basics and foundations right first, even if it's boring.

4. Track the data.

5. Be here for the long game.
   

I also want to add – do not do it alone. It is fair to say Rhiannon Fitness is changing my life. Find her on Instagram here - https://www.instagram.com/rhiannonjohnsonfitness/

Work with me

FREE 7 Day bad content challenge (aka get growing on social media) - https://www.amyjonesmentor.com/bad-content-challenge

Grab my FREE webinar "Energetics of Selling - https://www.amyjonesmentor.com/energetics-of-selling

Sales on repeat, mini but mighty audio course for £27 - https://www.amyjonesmentor.com/offers/aQanTc2p/checkout

Hear me weekly on Substack for only £4.40 a month, join here - https://energymindsetmoneyandmore.substack.com/

Business strategist and Mentor for soul-led entrepreneurs

https://www.amyjonesmentor.com/

Train with me, Yin Restorative, Pregnancy and Postnatal yoga

www.amy-yoga.com

Set goals, set intentions, make plans, be open to all the unknown that is on its way, or go with the flow; however, you approach the start of a new year is welcome, simply do it your way.

2026 is the year of the fire horse, and in terms of numerology is a 1 year; the vibe is certainly momentum and new beginnings.

My experience of improving my health has taught me that being very focused on exactly what you do want and sticking to a simple, actionable plan is very powerful.

This is my 2026 vibe: to be very focused on what I do want and stick to the plan, with plenty of space for the yet unknown to appear.

I have plans based on exactly what I know I do and don't want.

But I also have questions about things I do not yet know the answers to, and probably for the first time in my life, I am at peace with not knowing all the answers.

2026 for me is all about simple repeatable actions to make the dream real.

I'd love to be part of making your 2026 dream real. I know I can't do it alone; I will always have a coach or mentor by my side guiding me, or invest in the actions in my business, I know I need support with.

I would love to support you -

The doors to my Your Purpose Mastermind are open.

Early bird price ends 12th Jan, there are 2 places left, plus January 2026 will be the only time in 2026 you can join this programme.

https://www.amyjonesmentor.com/your-purpose-mastermind

Work with me 1:1 - https://www.amyjonesmentor.com/work-with-me

Other ways we can hang out

FREE 7 Day bad content challenge (aka get growing on social media) - https://www.amyjonesmentor.com/bad-content-challenge

Grab my FREE webinar "Energetics of Selling - https://www.amyjonesmentor.com/energetics-of-selling

Sales on repeat, mini but mighty audio course for £27 - https://www.amyjonesmentor.com/offers/aQanTc2p/checkout

Hear me weekly on Substack for only £4.40 a month, join here - https://energymindsetmoneyandmore.substack.com/

Business strategist and Mentor for soul-led entrepreneurs

https://www.amyjonesmentor.com/

Train with me, Yin Restorative, Pregnancy and Postnatal yoga

www.amy-yoga.com

What a year!

2025 has been the year of the snake, the shedding of what no longer serves you.

For me, it has been the first full year where I've navigated officially having two businesses. Amy-Yoga, my training business, and Amy Jones Mentor Ltd, business strategist and mentor for female founders.

Growing my new business and sustaining the old has not been a straight line, alongside life that life us all!

This is the story of courage, of throwing spaghetti at the wall and seeing what sticks, to getting things massively right and massively wrong.

I find myself at the end of 2025, very proud of how I have navigated it all and if I am honest, a little scared, as the turnovers of my businesses have literally swapped around!

If 2026 is a new beginning, a one year, it certainly feels like I am stepping out into a new unknown.

For the most part, this is exciting!

If listening to today's episode, you realise that trying to navigate entrepreneurship alone is madness, and you want a mentor who knows her stuff, who walks her talk and has a massive heart - I am your girl!

The doors to my Your Purpose Mastermind are open.

Early bird price ends 12th Jan, there are 2 places left, plus January 2026 will be the only time in 2026 you can join this programme.

https://www.amyjonesmentor.com/your-purpose-mastermind

Work with me 1:1 - https://www.amyjonesmentor.com/work-with-me

Other ways we can hang out

FREE 7 Day bad content challenge (aka get growing on social media) - https://www.amyjonesmentor.com/bad-content-challenge

Grab my FREE webinar "Energetics of Selling - https://www.amyjonesmentor.com/energetics-of-selling

Sales on repeat, mini but mighty audio course for £27 - https://www.amyjonesmentor.com/offers/aQanTc2p/checkout

Hear me weekly on Substack for only £4.40 a month, join here - https://energymindsetmoneyandmore.substack.com/

Business strategist and Mentor for soul-led entrepreneurs

https://www.amyjonesmentor.com/

Train with me, Yin Restorative, Pregnancy and Postnatal yoga

www.amy-yoga.com

The definition of madness is doing the same thing and expecting a different result.

If you want to make changes, you have to be willing to do things differently.

Change is never easy.

We can't make big changes all the time, we can't leap all the time, this would lead to distress for our nervous system - aka burnout and overwhelm.

But at the right time, usually when the pain of staying where we are is greater than taking action, we are ready to leap.

Eustress for the nervous system.

A new challenge, a new way of doing things - this is when your reality shifts.

In today's episode, I reflect on when I took a big leap and made a big investment in a mastermind two years ago, and share my present mid-leap moment, as I look to tackle peri-menopausal weight gain head-on - it's not easy, but then change never is, which is why I hired myself a coach.

Here's my invitation to leap; the doors to my Mastermind are open.

Early bird price ends 9th Jan, there are 4 places left, and January 2026 will be the only time in 2026 you can join this programme.

Yes, you need to leap too - https://www.amyjonesmentor.com/your-purpose-mastermind

Other ways we can hang out

FREE 7 Day bad content challenge (aka get growing on social media) - https://www.amyjonesmentor.com/bad-content-challenge

Grab my FREE webinar "Energetics of Selling - https://www.amyjonesmentor.com/energetics-of-selling

Sales on repeat, mini but mighty audio course for £27 - https://www.amyjonesmentor.com/offers/aQanTc2p/checkout

Hear me weekly on Substack for only £4.40 a month, join here - https://energymindsetmoneyandmore.substack.com/

Business strategist and Mentor for soul-led entrepreneurs

https://www.amyjonesmentor.com/

Train with me, Yin Restorative, Pregnancy and Postnatal yoga

www.amy-yoga.com

The Power Of The Long Game

Are you willing to give it time?

What if you trust the divine timeline?

What if you stop comparing yourself to others who are running a completely different race than you?

In today's episode, I share the impact of podcasting for over 3 years and Substacking for 18 months. I am making money from both these forms of content. It may not to large sums at the moment, but the power of the long game has shown me this - Persistent, consistent action in the direction of your dreams.

I know these two new income streams will just keep growing.

Because I am here for the long game, it's my superpower. And if you can hold the faith that it's coming, it can be your superpower, too.

This mindset has also been really helpful as I begin my weight loss journey - another long game tactic.

Ways we can hang out

FREE 7 Day bad content challenge (aka get growing on social media) - https://www.amyjonesmentor.com/bad-content-challenge

Grab my FREE webinar "Energetics of Selling - https://www.amyjonesmentor.com/energetics-of-selling

Sales on repeat, mini but mighty audio course for £27 - https://www.amyjonesmentor.com/offers/aQanTc2p/checkout

Hear me weekly on Substack for only £4.40 a month, join here - https://energymindsetmoneyandmore.substack.com/Work with me closely in 2026, join my mastermind starting January-

https://www.amyjonesmentor.com/your-purpose-mastermind

Business strategist and Mentor for soul-led entrepreneurs

https://www.amyjonesmentor.com/

Train with me, Yin Restorative, Pregnancy and Postnatal yoga

www.amy-yoga.com

Make Offer Make Money

"Make offers, make money, make offers often, make money often".

This is one of my favourite mantras.

As a small-business owner, it's our job to be the head of sales, and it's our job to make offers to people, as sales are the lifeblood of any business. Not to mention that we want to work with people and help them!

But why is it when I talk about sales, sales strategies, and making money, people get uncomfortable?

What are you scared of?

And yes, into the mix of this is our relationship with money – a topic for another day, or a different podcast!

But actually, what we are scared of is the no, the rejection, and that feels personal, especially to us, empathetic, service-based business owners.

But we don't need many yeses to have a profitable, sustainable business.

The nos aren't personal, and when we find our tribe, we're glad we had the nos from those who weren't right for us.

To find your tribe, guess what the process is – make offers often (and you will make money!)

Why am I talking about this today?

It's offer season, with Black Friday, Christmas and 2026 on the horizon.

I am having an offer party and you are invited. I am sharing all my offers that I am making in November, what I do, who I sell it to and how many sales I make – eek!

It's brave and crazy, and I'd love you to join me if you catch this episode before 3rd November 2025 - https://www.amyjonesmentor.com/offers/oohDMij6/checkout

Other ways we can hang out

FREE 7 Day bad content challenge (aka get growing on social media) - https://www.amyjonesmentor.com/bad-content-challenge

Grab my FREE webinar "Energetics of Selling - https://www.amyjonesmentor.com/energetics-of-selling

Sales on repeat, mini but mighty audio course for £27 - https://www.amyjonesmentor.com/offers/aQanTc2p/checkout

Hear me weekly on Substack for only £4.40 a month, join here - https://energymindsetmoneyandmore.substack.com/

Work with me closely in 2026, join the waitlist for my mastermind -

https://www.amyjonesmentor.com/your-purpose-mastermind

Business strategist and Mentor for soul-led entrepreneurs

https://www.amyjonesmentor.com/

Train with me, Yin Restorative, Pregnancy and Postnatal yoga

www.amy-yoga.com

Ok, so maybe today's title is a little bit of clickbait, but hear me out…

Today's episode is so important, when you understand the numbers game, you get to play along and selling more becomes possible.

The truth is, there is no secret art; conversion and open rates apply to us all.

When we accept this, we take the following action, and this does result in more sales.

1. Make offers aligned with our current audience size.

2. Commit whole heartily to growing our audience, especially on our email list, because the only difference between you and someone who is making more sales is not the pretty Canva graphic or the messaging, it is the size of their audience versus yours.

It is annoying when someone less experienced than you seems to be making sales more easily, but in truth, I'll put money on the only difference between you and them is that they have a bigger audience.

Frustrating I know, but this is also exciting, because we all get to play this number game.

When we commit to growing and nurturing our audience, we commit to selling more.

That is the secret; there is no secret.

No fast-track magic button, simply persistent, consistent action in the direction of our dreams.

I bet you're smashing it conversion rate-wise, which should make you even more excited as your audience grows!

FREE 7 Day bad content challenge (aka get growing on social media) - https://www.amyjonesmentor.com/bad-content-challenge

Grow, Nurture, Sell, mini but mighty audio course for £27 -https://www.amyjonesmentor.com/offers/BefTYVFt/checkout

Work with me closely in 2026, join the waitlist for my mastermind -

https://www.amyjonesmentor.com/your-purpose-mastermind

Other ways we can hang out

Grab my free webinar "Energetics of Selling - https://www.amyjonesmentor.com/energetics-of-selling

Hear me weekly on Substack for only £4.40 a month, join here - https://energymindsetmoneyandmore.substack.com/

Business strategist and Mentor for soul-led entrepreneurs

https://www.amyjonesmentor.com/

Train with me in Yin Restorative, Pregnancy, and Postnatal yoga.

www.amy-yoga.com