Are you really using your story to attract high-intent clients with your video podcast—or is it just sitting on your About page?

I dive into how to use your signature story strategically inside your video podcast and YouTube playlists, so your content doesn’t just get views—it builds trust, connection, and leads your audience toward working with you.

Perfect for women in business who are using podcasting and YouTube as part of their marketing strategy to generate leads, build authority, and sign aligned, ready-to-invest clients.

📝 What You’ll Learn:
🟢 What a signature story actually is (and why it matters for video podcasting)
🟢 How to use your story in your channel trailer and “Start Here” episodes
🟢 Ways to weave micro-stories into your regular podcast and video content
🟢 How to structure YouTube playlists and podcast playlist funnels around your story
🟢 How to connect your story to clear calls to action that lead to your offers

📥 Want help crafting your own signature story?
Download the Crafting Your Signature Story – Creating a Narrative That Sells PDF guide & workbook → https://traceyleecook.com/signature_story

BONUS: Signature Story Workbook

🎓 Ready to go deeper?
Join The Podcast Mastery Program to learn how to launch, brand, market, and monetise your podcast as a powerful client-attraction system.

🎧 Keep showing up, and I’ll see you in the pod!

Support the show

🛠 RECOMMENDED BUSINESS TOOLS & PODCAST EQUIPMENT
👉 My Amazon Store Front (Featuring all my fav podcast equipment)
https://traceyleecook.com/empirehub
👉: All in one business system (14 Day free trial)
https://www.tekmatix.com?fpr=podempire
👉 Buzzsprout: For Podcast Hosting ($20 credit)
https://www.buzzsprout.com/?referrer_id=1803673
👉Headliner: For creating video clips with captions
https://make.headliner.app/referral/traceybusiness_qfgmKZ

👩‍💻COURSES AND SOCIALS
https://traceyleecook.com/empirehub

👉TC is a Podcast Mentor & Producer who helps purpose driven women grow their business through high-converting video podcast content on YouTube and attract your ideal clients—the kind who are ready to say YES to working with you!
Let me show you how to create strategic video podcast content that helps business owners market and sell their courses, masterminds, and high-ticket programs.

DISCLAIMERS AND DISCLOSURES: This description contains affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. Thank you for your support.

Are you wondering what to fix on your YouTube channel before January so you actually start the year with momentum, not chaos?

If you are a woman in business using YouTube video podcasting to grow your audience and attract clients, the final days of December are your unfair advantage window. In this episode, I walk you through a simple, strategic YouTube reset you can finish in three to four focused hours so you can publish faster, show up with clarity, and turn new January viewers into subscribers, leads, and buyers.

📝 What You’ll Learn:

• Why January viewers behave differently and how to position your content for that fresh start mindset
• How to do a strategic analytics audit using watch time, not views, to spot what actually worked
• The exact patterns to look for in your top videos so you can plan January content that lands
• How to streamline your production workflow so recording in January is press record, not set up for an hour
• What to refresh on your channel so new viewers know who you help and what to watch next
• How to build a simple January content buffer, including one evergreen video as your content insurance
• How to set realistic CEO level goals that keep you consistent without burning out

📥 Resource:
January YouTube Reset Checklist → https://traceyleecook.com/youtube_reset_checklist

🎧 Keep showing up, and I’ll see you in the pod! 🎧

Support the show

🛠 RECOMMENDED BUSINESS TOOLS & PODCAST EQUIPMENT
👉 My Amazon Store Front (Featuring all my fav podcast equipment)
https://traceyleecook.com/empirehub
👉: All in one business system (14 Day free trial)
https://www.tekmatix.com?fpr=podempire
👉 Buzzsprout: For Podcast Hosting ($20 credit)
https://www.buzzsprout.com/?referrer_id=1803673
👉Headliner: For creating video clips with captions
https://make.headliner.app/referral/traceybusiness_qfgmKZ

👩‍💻COURSES AND SOCIALS
https://traceyleecook.com/empirehub

👉TC is a Podcast Mentor & Producer who helps purpose driven women grow their business through high-converting video podcast content on YouTube and attract your ideal clients—the kind who are ready to say YES to working with you!
Let me show you how to create strategic video podcast content that helps business owners market and sell their courses, masterminds, and high-ticket programs.

DISCLAIMERS AND DISCLOSURES: This description contains affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. Thank you for your support.

How do I create an irresistible offer my audience actually wants to buy?

If you’ve ever felt like you’re constantly promoting but not getting enough yeses, this episode is for you. We’re breaking down how to design an offer that feels like a no-brainer to your ideal clients—so selling becomes easier, more natural, and more aligned with the way you want to do business.

What You’ll Learn:
🟢 What makes an offer truly “irresistible” (beyond just pricing and features)
🟢 How to deeply understand your audience’s pain points, desires, and objections
🟢 How to define the clear transformation your offer delivers
🟢 How to structure a high-value core offer that leads to real results
🟢 Smart ways to add bonuses that increase value without creating overwhelm
🟢 How to reduce risk with guarantees so your audience feels safe saying yes
🟢 Simple urgency and scarcity strategies that encourage action now—not later
🟢 A plug-and-play template you can use to map out your own irresistible offer

Free Resource:
Irresistible Offer Checklist & Worksheet →

https://traceyleecook.com/irresistible-offer-

Use this guide to map out your audience, transformation, bonuses, guarantees, and call-to-action so you can build an offer your listeners are genuinely excited to invest in.

🎧 Keep showing up, and I’ll see you in the pod!

Support the show

🛠 RECOMMENDED BUSINESS TOOLS & PODCAST EQUIPMENT
👉 My Amazon Store Front (Featuring all my fav podcast equipment)
https://traceyleecook.com/empirehub
👉: All in one business system (14 Day free trial)
https://www.tekmatix.com?fpr=podempire
👉 Buzzsprout: For Podcast Hosting ($20 credit)
https://www.buzzsprout.com/?referrer_id=1803673
👉Headliner: For creating video clips with captions
https://make.headliner.app/referral/traceybusiness_qfgmKZ

👩‍💻COURSES AND SOCIALS
https://traceyleecook.com/empirehub

👉TC is a Podcast Mentor & Producer who helps purpose driven women grow their business through high-converting video podcast content on YouTube and attract your ideal clients—the kind who are ready to say YES to working with you!
Let me show you how to create strategic video podcast content that helps business owners market and sell their courses, masterminds, and high-ticket programs.

DISCLAIMERS AND DISCLOSURES: This description contains affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. Thank you for your support.

Why should someone press play on your podcast… and does your bio actually tell them?

If your show is getting lost in a sea of podcasts, your bio might be the problem—not your content. In this episode, we’re breaking down how to write a compelling podcast bio that grabs attention, speaks directly to your ideal listener, and makes them want to hit play immediately.

What You’ll Learn:
🟢 Why your podcast bio is more than “just a description”
🟢 How to clarify your podcast’s purpose so your bio actually reflects your brand
🟢 Simple ChatGPT prompts you can use to create powerful bios (one-liner, story-based, and authority-style)
🟢 How to highlight your ideal listener, their pain points, and the transformation you offer
🟢 Where to use your new bio for maximum impact (podcast apps, YouTube, website, and socials)
🟢 Action steps to update your platforms and turn your bio into a client-attracting asset

Free Resource:
Podcast Bio Builder Guide → https://traceyleecook.com/bio_builder_

Use this step-by-step guide (with plug-and-play ChatGPT prompts) to craft a podcast bio that makes your dream listeners say, “This is for me.”

🎧 Keep showing up, and I’ll see you in the pod!

Support the show

🛠 RECOMMENDED BUSINESS TOOLS & PODCAST EQUIPMENT
👉 My Amazon Store Front (Featuring all my fav podcast equipment)
https://traceyleecook.com/empirehub
👉: All in one business system (14 Day free trial)
https://www.tekmatix.com?fpr=podempire
👉 Buzzsprout: For Podcast Hosting ($20 credit)
https://www.buzzsprout.com/?referrer_id=1803673
👉Headliner: For creating video clips with captions
https://make.headliner.app/referral/traceybusiness_qfgmKZ

👩‍💻COURSES AND SOCIALS
https://traceyleecook.com/empirehub

👉TC is a Podcast Mentor & Producer who helps purpose driven women grow their business through high-converting video podcast content on YouTube and attract your ideal clients—the kind who are ready to say YES to working with you!
Let me show you how to create strategic video podcast content that helps business owners market and sell their courses, masterminds, and high-ticket programs.

DISCLAIMERS AND DISCLOSURES: This description contains affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. Thank you for your support.

“How do I make my podcast stand out and actually attract clients, not just listeners?”

If you’ve been publishing episodes but still feel like your show blends into the crowd, this episode is for you. We’re diving into how to define your podcast’s Unique Selling Point (USP) so your dream listeners know instantly why THEY should choose YOU in a sea of other shows.

This episode is perfect for women in business using podcasting as a marketing strategy to build authority, attract high-intent clients, and grow an engaged audience.

What You’ll Learn:

• What a podcast USP really is (and why most hosts skip this step)
• How to identify your ideal listener so your content speaks directly to them
• Simple prompts to clarify your expertise and unique angle
• How to research other shows in your niche and find the gap you can own
• A plug-and-play formula to write your own USP statement
• Ways to weave your USP into your intro, cover art, description & marketing

Free Resource:
Define Your Podcast USP Checklist → https://traceyleecook.com/podcast_usp_

Use this step-by-step checklist to finally get clear on what makes your show different—so you can attract loyal listeners and turn them into aligned clients.

Keep showing up, and I’ll see you in the pod!

Support the show

🛠 RECOMMENDED BUSINESS TOOLS & PODCAST EQUIPMENT
👉 My Amazon Store Front (Featuring all my fav podcast equipment)
https://traceyleecook.com/empirehub
👉: All in one business system (14 Day free trial)
https://www.tekmatix.com?fpr=podempire
👉 Buzzsprout: For Podcast Hosting ($20 credit)
https://www.buzzsprout.com/?referrer_id=1803673
👉Headliner: For creating video clips with captions
https://make.headliner.app/referral/traceybusiness_qfgmKZ

👩‍💻COURSES AND SOCIALS
https://traceyleecook.com/empirehub

👉TC is a Podcast Mentor & Producer who helps purpose driven women grow their business through high-converting video podcast content on YouTube and attract your ideal clients—the kind who are ready to say YES to working with you!
Let me show you how to create strategic video podcast content that helps business owners market and sell their courses, masterminds, and high-ticket programs.

DISCLAIMERS AND DISCLOSURES: This description contains affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. Thank you for your support.

What if your photos did the selling—before you even hit record?
I unpack why a strategic branding photoshoot is essential for women in business using podcasts as a marketing engine—and exactly what to capture so your thumbnails, cover art, and promos convert.

By the end of this episode, you’ll know how to:

🟢 Use branding images to boost clicks on YouTube thumbnails and elevate your cover art
🟢 Plan a strategic podcaster shoot (not influencer-style) that positions you as the authority
🟢 Build a shot list: headshots, mic-in-action, thumbnail expressions, lifestyle, and detail shots
🟢 Align outfits, props, and locations with your brand colors and message
🟢 Prep like a pro: mood boards, photographer brief, and must-bring gear
🟢 Repurpose images across reels, promos, lead magnets, landing pages, and media kits

👉 Download the Branding Shoot Checklist
Your step-by-step guide to plan a shoot that looks polished, feels like you, and converts.
Keep showing up, and I’ll see you in the pod!

Support the show

🛠 RECOMMENDED BUSINESS TOOLS & PODCAST EQUIPMENT
👉 My Amazon Store Front (Featuring all my fav podcast equipment)
https://traceyleecook.com/empirehub
👉: All in one business system (14 Day free trial)
https://www.tekmatix.com?fpr=podempire
👉 Buzzsprout: For Podcast Hosting ($20 credit)
https://www.buzzsprout.com/?referrer_id=1803673
👉Headliner: For creating video clips with captions
https://make.headliner.app/referral/traceybusiness_qfgmKZ

👩‍💻COURSES AND SOCIALS
https://traceyleecook.com/empirehub

👉TC is a Podcast Mentor & Producer who helps purpose driven women grow their business through high-converting video podcast content on YouTube and attract your ideal clients—the kind who are ready to say YES to working with you!
Let me show you how to create strategic video podcast content that helps business owners market and sell their courses, masterminds, and high-ticket programs.

DISCLAIMERS AND DISCLOSURES: This description contains affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. Thank you for your support.

What if your podcast felt easier—before you even hit record?
In this episode, we walk through how to set up a simple, professional workspace that looks great on video, sounds clean in audio, and actually makes you want to create.

By the end of this episode, you’ll know how to:

🟢 Build a no-fuss audio setup that delivers warm, clear sound
🟢 Set your video frame, background, and lighting so YouTube loves you
🟢 Reduce echo on a budget with smart, soft surfaces
🟢 Create a consistent, on-brand look using small visual cues
🟢 Organize your desk, tools, and notes to stay focused and fast
🟢 Eliminate distractions and design a space that fuels creativity

👉 Download the Podcast Workspace Setup Checklist
A simple, step-by-step guide to design a productive, professional space for both video and audio.

🎧 Keep showing up, and I’ll see you in the pod!

Support the show

🛠 RECOMMENDED BUSINESS TOOLS & PODCAST EQUIPMENT
👉 My Amazon Store Front (Featuring all my fav podcast equipment)
https://traceyleecook.com/empirehub
👉: All in one business system (14 Day free trial)
https://www.tekmatix.com?fpr=podempire
👉 Buzzsprout: For Podcast Hosting ($20 credit)
https://www.buzzsprout.com/?referrer_id=1803673
👉Headliner: For creating video clips with captions
https://make.headliner.app/referral/traceybusiness_qfgmKZ

👩‍💻COURSES AND SOCIALS
https://traceyleecook.com/empirehub

👉TC is a Podcast Mentor & Producer who helps purpose driven women grow their business through high-converting video podcast content on YouTube and attract your ideal clients—the kind who are ready to say YES to working with you!
Let me show you how to create strategic video podcast content that helps business owners market and sell their courses, masterminds, and high-ticket programs.

DISCLAIMERS AND DISCLOSURES: This description contains affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. Thank you for your support.

What if your podcast brand did the heavy lifting—attracting the right people, boosting trust, and turning views into leads week after week?
In this episode, I break down how to build a magnetic brand for YouTube and audio that actually feels like you—and stands out on sight.

By the end of this episode, you’ll know how to:

✔️ Define your brand beyond logos—voice, message, and the “binge-me” vibe
✔️ Speak directly to your dream client so your content converts
✔️ Avoid the biggest new-podcaster mistake: inconsistent visuals and tone
✔️ Use the 3 Cs Framework: Clarity, Consistency, Confidence
✔️ Build a simple brand kit (colors, fonts, thumbnails, banner, end screens) in Canva
✔️ Align YouTube, Instagram, and podcast art so people recognize you instantly

👉 Download the free guide: 10 Top Branding Tips to Build an Irresistible Podcast Presence
Simple, powerful steps to show up branded, clear, and confident—on YouTube and beyond.

🎧 Keep showing up, and I’ll see you in the pod!

Support the show

🛠 RECOMMENDED BUSINESS TOOLS & PODCAST EQUIPMENT
👉 My Amazon Store Front (Featuring all my fav podcast equipment)
https://traceyleecook.com/empirehub
👉: All in one business system (14 Day free trial)
https://www.tekmatix.com?fpr=podempire
👉 Buzzsprout: For Podcast Hosting ($20 credit)
https://www.buzzsprout.com/?referrer_id=1803673
👉Headliner: For creating video clips with captions
https://make.headliner.app/referral/traceybusiness_qfgmKZ

👩‍💻COURSES AND SOCIALS
https://traceyleecook.com/empirehub

👉TC is a Podcast Mentor & Producer who helps purpose driven women grow their business through high-converting video podcast content on YouTube and attract your ideal clients—the kind who are ready to say YES to working with you!
Let me show you how to create strategic video podcast content that helps business owners market and sell their courses, masterminds, and high-ticket programs.

DISCLAIMERS AND DISCLOSURES: This description contains affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. Thank you for your support.