If you’ve been on the fence about starting a podcast for your business, this episode is for you.

In this conversation, I break down why podcasting is one of the most powerful platforms for business owners, especially if your work is rooted in transformation, education, and trust.

Our goal is not to go viral or chase downloads but to build real relationships that support long-term growth.

00:00 – On the fence about starting a podcast? This episode is for you

01:05 – Why I advocate podcasting for business owners

02:30 – How consuming podcasts created real mindset shifts for me

05:00 – Why long-form content supports deeper understanding

06:40 – Reason #1: Podcasting helps create mindset shifts

07:20 – Why short-form content alone isn’t enough

08:50 – Reason #2: Podcasting builds community and support

09:30 – Why mindset shifts are hard without community

10:55 – Reason #3: Podcasting builds trust and real relationships

11:40 – How long-form content shows your values and authenticity

13:20 – Sharing your story and the human side of your business

14:20 – Bonus: Staying visible and building authority through repurposing

15:00 – How one podcast episode becomes weeks of content

16:25 – Why podcasting saves time and reduces content pressure

16:55 – Final thoughts on sustainable, long-term business growth

17:45 – Encouragement for business owners creating meaningful impact

19:00 – Episode wrap-up and closing message

In this episode, we share how making one small change, like focusing on a clear audience problem and using real listener feedback, helped one client gain 300 extra podcast downloads in a single week. You’ll learn why narrowing your niche, testing ideas, and creating content that genuinely connects can make your podcast grow faster and stronger.

00:00 — The Story Behind 300 New Downloads

01:30 — The Power of Focused Topics

03:15 — Listening to Audience Feedback

04:30 — The Test That Changed Everything

06:00 — Why Niching Down Isn’t a Limitation

07:30 — Creating Resonant Content Through Real Conversations

09:15 — Patience and Foundation Building

10:00 — One Problem, One Person, One Strategy

12:00 — Reflection and Results

13:30 — How to Work with Pod Kai Media

• Pod Kai Media – https://podkai.com/

Save My Thyroid Podcast – Hosted by Dr. Eric Osansky, focused on Graves’ disease, hyperthyroidism, and root-cause thyroid healing.

In this episode, we break down how to know when your podcast is ready for sponsorships, the three main models (CPM, value-based, affiliate), and why audience alignment is key. We also walk through a five-step media kit system and share a plug-and-play toolkit to help you confidently land and keep sponsors.

00:00 – Intro & Setting Expectations

Why knowing your target audience is the foundation of monetization.

02:00 – Sponsorship Models

Breakdown of CPM-based, value-based, and affiliate models—and when to use each.

05:30 – Audience Alignment

Why sponsors care about who your listeners are, plus demographics and location factors.

09:36 – Building Relationships

How to position sponsorships as win-win partnerships and create long-term deals.

11:00 – Sponsorship Media Kit (5 Phases)

1. Foundation (brand, mission, purpose)
2. Connection (authentic story + host intro)
3. Proof of performance (downloads, audience data)
4. Social proof (reviews, rankings)
5. Close strong (no pricing upfront—build confidence first).

19:28 – The Podcast Sponsorship Media Kit Creation System

Introduction to Kai’s plug-and-play kit with tutorials and checklists.

22:30 – Final Advice

Keep learning, testing, and building relationships to monetize your podcast sustainably.

GET YOUR PLUG-AND-PLAY PODCAST SPONSORSHIP DECK TEMPLATE HERE https://docs.google.com/document/d/1KbohguIEeqvHwgU3Eb8FkZ87aTzO_IVgk8bOtUIGfHQ/edit?usp=sharing

00:00 – Check Your Data First

If your content isn't working, don’t start guessing—start with the numbers. Data reflects human behavior.

00:34 – Where to Check Your Insights

Review analytics on platforms like Spotify, iTunes, YouTube, and your hosting platform. But the key isn’t just looking—it’s interpreting.

01:12 – Don’t Decide in Isolation

A single video or post underperforming doesn’t always mean failure. Variables like title, thumbnail, hook, and intro all play a role.

03:15 – The Power of a Hook

The first 60–90 seconds are critical. Your intro should represent your episode’s promise and capture attention quickly.

04:17 – Study What Works

Look at patterns from creators in your niche. Don’t copy—observe how they structure and tell stories.

05:27 – Titles, Thumbnails, and Brand Authority

Hook, title, and even your name affect discoverability. Strong brand authority increases visibility and trust.

06:39 – Long-Form vs. Short-Form Testing

Social media allows rapid testing; long-form (like podcasts) takes more time to gather data. Plan accordingly.

08:44 – Analyze on a 90-Day Window

Trends shift. 90 days gives enough time to collect meaningful data and adjust quarterly strategies.

10:00 – When You Don’t Know What to Do Next

Go back to your data. It’s your best reference point. If interpretation is hard, get support.

11:04 – A/B Testing with TubeBuddy

Try different titles/thumbnails. But again, it should align with your core message and your audience’s behavior.

12:18 – Strategy Over Spaghetti

Posting consistently is not enough. Know who you’re talking to and test intentionally to refine your strategy.

13:18 – Don’t Get Burned Out by Expectations

Not all content will perform. Publish, gather data, and iterate. That’s how you find your sweet spot.

14:32 – Competitor vs. Inspiration Analysis

Use similar creators to map out what’s working—but come from a place of inspiration, not comparison.

15:31 – You Might Already Have Warm Leads

Stop only chasing new followers. You may already have people primed to buy—you just need the right nudge.

18:10 – Different Strategies for Different Leads

New leads vs. warm leads require different types of content. Know where your audience stands.

19:20 – Platform Insights Are Gold

Use Instagram and YouTube data to learn your audience's age, activity times, and location.

21:01 – You Don’t Need Virality to Win

Going viral feels good, but it’s not the only strategy. Quiet, sustainable growth > (is greater than) chasing numbers.

23:14 – Quality Over Quantity

Focus on meaningful conversions over vanity metrics. Build from solid foundations, not just high views.

23:35 – Need Help? Reach Out

Email kai@whatkai.com with the subject line “Podcast Analytics” to get support on interpreting your data.

23:55 – Let the Content Work for You

You don’t have to hustle endlessly. When your strategy is clear, your content can start doing the heavy lifting.

00:00 – Cold, Warm, and Hot Leads 101

Kai explains how podcasts help build trust and convert cold leads into warm and hot leads.

“Long-form content like podcasting is perfect for big mindset shifts.”

03:20 – Can You Really Pause and Still Grow?

Yes, but only if your foundations are strong. Kai clarifies that she’s not advocating a pause—but it’s possible to maintain traction even if you take a break.

05:10 – The 4 Essential Foundations

1. Know your target audience
2. 
   
3. Craft a clear message
4. 
   
5. Define your podcast’s goal
6. 
   
7. Have a next-step destination (CTA)
8. 
   

“No strategy will work if you're unclear about who you’re talking to.”

08:50 – Real Client Example: Wrong Audience, Wrong Results

A podcast focused on acne wasn’t converting—because analytics showed his real audience cared about pain management.

“Get your data. Don’t assume.”

10:30 – Everyone is Not Your Audience

Kai dismantles the “everyone needs this” mindset and gives a solid segmentation example: married moms vs. single moms.

13:20 – Clarify Your Podcast’s Goal

Awareness ≠ Sales ≠ Retention. Each goal needs its own strategy and message.

“If your goal is awareness, don’t rush the sale.”

15:40 – Call to Action Matters

Whether it’s “join my group” or “book a call,” your CTA must match your podcast goal.

17:45 – Evergreen Content + Repurposing = Lead Machine

How repurposed content from past episodes continues to generate leads for clients—even without new episodes.

19:22 – Why It Still Works: Clarity + Consistency

The Bone Coach example: clear message, well-segmented audience, and relevant CTAs make content perform long-term.

21:00 – Kai’s Invitation + Closing

Plans for a Facebook group for holistic wellness practitioners. Email kai@podkai.com with subject “I want to join” if interested.

I recorded this while I was on a break! 😃 It felt really gooood!!

Discover one of the biggest pitfalls in podcasting that can leave you feeling drained and lead to zero results.

I'm sure you don't want this to happen, so make sure you listen to the episode!

Show Summary:

"There's no reason you can't be as healthy, strong, vital, and competent in your 50s and 60s as you were at any other time in your life."

Are you interested in aging gracefully and feeling your best as you age?

Curious about the secrets to building strength and vitality in your 50s and beyond?

Wondering how small changes to your diet and lifestyle can have a big impact on your overall health?

In this episode, I chat with Kevin English, owner of The Silver Edge and a certified personal trainer and nutrition coach. We delve into the secrets of optimal health and wellness as you age, exploring the world of strength training, nutrition, and positive lifestyle choices. We also discuss why wellness entrepreneurs must share their knowledge through podcasts.

Whether you're aspiring to start your own podcast or interested in health education, this episode is not one to be missed!

Tune into Episode 45 of the PodCash Show today! Be sure to share it with fellow podcasters and content creators!

Need help in strategizing & monetizing your podcast? Visit our website and book a call with us.

Exceptional Highlights:

• Lifestyle diseases, such as high cholesterol, diabetes, high blood pressure, and obesity, can be stopped and reversed through lifestyle changes.
• Strength training benefits people over 50, as it helps build muscle, increases metabolism, and improves bone density, making them more functional and less likely to experience falls and fractures.
• Eating primarily whole foods and reducing processed foods is vital for healthy aging. Protein is particularly important for building muscle, especially as you age.

Show Highlights:

02:23 - Meet Kevin English, who's dedicated to helping people over 50 become their healthiest selves

03:52 - Explore Kevin's childhood on a farm where staying healthy and eating right was natural

05:10 - Discover Kevin's journey from a health crisis in his 40s to his passion for guiding those in their 50s and beyond

09:07 - Find out the secret to aging well by making smart health choices from a young age

13:56 - Dive into the world of strength training for older adults, with workouts tailored to your fitness level

16:15 - Learn when you can start seeing real results from strength training

20:14 - Understand Kevin's dietary journey, from being a vegan to appreciating the importance of protein in building muscles

22:14 - Get insights into the benefits of swapping processed foods for natural, whole foods and the role of protein in maintaining vitality

26:15 - Get practical tips on how to track your daily nutrition, even with a busy schedule

30:22 - Learn why health experts turn to podcasting to share their knowledge and insights

34:07 - Explore the advantages of podcasting as Kevin talks about how it helps validate your brand

36:20 - Hear Kevin's heartfelt advice for those facing health issues, no matter their age

41:44 - Discover the key to success in your personal life, business, and...

Show Summary:

“Health issues, whether non-communicable diseases like diabetes, cancer, or communicable diseases like the flu and bacterial infections, are often linked to gut dysbiosis – an imbalance in the digestive process within the gut. This imbalance can cause symptoms like bloating, IBS, and often, leaky gut.”

In our fast-paced entrepreneurial world, we can easily get caught up in prioritizing success over our health, unintentionally dismissing minor issues like bloating, constipation, and indigestion that could be signs of underlying gut problems.

Fortunately, my guest Kitty Martone, a gut-centric author and host of the podcast "Stuff Your Doctor Should Know," highlights the significance of gut health in this episode. Discover how your eating habits impact your gut, including the quality and quantity of the food you consume and the manner in which you eat it.

We also explore the importance of accessible healing resources and the transformative potential of podcasting for health and wellness educators and entrepreneurs.

Tune in to Episode 43 of the PodCash Show, and don't forget to share it with fellow podcasters and content creators!

Need help in strategizing & monetizing your podcast? Visit our website and book a call with us.

Exceptional Highlights:

• Paying attention to how you eat is the first step to improving your gut health. Chew your food thoroughly, eat in a relaxed state, and ensure your body can efficiently digest, absorb nutrients, and eliminate waste.
• A balanced diet should have less than 30% healthy fats, including those in bone-in meats and dairy. Aim for 20-25% protein and allocate the remaining 50% for healthy carbohydrates.
• As individuals age, their ability to produce stomach acid for digestion decreases. This is why older individuals slowly lose their appetite for solid foods and struggle with digestion.

Show Highlights:

06:01 - Kitty Martone shares her personal journey with chronic illness and infertility

08:50 - Why children should learn to listen to their bodies and express how they feel

12:20 - The vital role of gut microbiome in metabolism, digestion, hormonal health, and mental well-being

16:50 - Prioritizing the digestive process as the initial step in addressing symptoms

20:39 - Starting points for women experiencing abnormal ovarian follicles and ways to alleviate pain

28:22 - Striving for balanced macronutrient intake for optimal health rather than eliminating entire food groups

42:37 - The link between digestive disturbances, gut dysbiosis, and various health concerns like gout or arthritis

51:38 - Kitty explains the value of podcasting for wellness entrepreneurs to reach and assist people

52:29 - The abundance of accessible resources on health and wellness

57:07 -...