What really goes through a referee’s mind on game day?

In this episode, we hit a lift while diving deep into the world of officiating — from getting screamed at by parents in the stands to making split-second calls under pressure. Our guest breaks down how he went from random viral content (yes, including morph suit dunk videos) to building a platform that shows what refs actually experience on the field.

We talk about the referee shortage, the mental side of making calls in real time, why everyone thinks they’re an expert from the bleachers, and how stepping into uncomfortable situations builds confidence far beyond sports.

It’s part gym session, part life philosophy, and part behind-the-scenes look at a role nobody understands… but everyone has an opinion on.

If you’ve ever yelled at a ref — this one’s for you.

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00:00 - First Gym Experience and Dancing Concerns
00:59 - Using the Ladder App for Workout Planning
01:40 - Hyrox Competition Formats
02:31 - Emerging Fitness Trend Compared to CrossFit
03:19 - Challenges of CrossFit Variability
03:52 - Workout App Features and Group Motivation
04:35 - Founding Gyms and Personal Training History
05:55 - Gym Locations and Facility Changes
06:44 - Gym Membership Transitions
07:05 - Personal Background and Workout Focus
07:48 - Arm and Leg Focused Workouts
09:14 - Goals, Diet, and 75 Hard Challenge
10:07 - 75 Hard Modifications: Workout Planning & Equipment Safety
15:02 - Personal Fitness Journey and Social Stories
20:24 - Basketball and Dunking Attempts
22:18 - Home Gym Setup: Warm-up, Design, and Renovation Plans
25:33 - Workout Routine and Strength Challenges
27:28 - Starting Content Creation Journey
29:11 - Refereeing Basics and Rules
32:38 - Advanced Referee Insights: Embracing Uncertainty and Fulfillment
36:28 - Referee Compensation and Counting Sets
37:31 - Challenges at the Youth Level: Parents and Coaches
38:42 - Decision-Making, Judgment Calls, and Business Parallels
40:44 - Opinions, Pleasing Everyone, and Public Arguments
41:53 - Theory vs Practice: Limits of Reading Alone
43:57 - Workout Routines and Set Counting
45:30 - Launching a Podcast: Content Creation, Talent Recognition, and Social Media Insights
48:44 - Personal Finances, Relationships, and Identity
50:31 - Overcoming Fear and Building a Vision
53:32 - Faith, Family, Purpose & Emotional Intelligence: A Life Philosophy
58:35 - Life Perspective, Age, and Gratitude
60:25 - Defining Happiness and Embracing Challenges
62:39 - Ambitions, Private Jet Dream, and Meaningful Friendships
64:22 - Authenticity, Social Media, and Helping Others
65:46 - Personal Relationships and Life Journey
67:03 - Creating Viral Content: My First Viral Moment and Refereeing Challenges
69:44 - Wife’s Filming Role and Managing Angles
72:47 - Editing Challenges and Learning the Craft
75:30 - Exploring Side Gigs and Business Opportunities
78:06 - My Editing Journey: From Early Experiences to iPad Marketing
79:51 - Career Background and Early Metrics
80:38 - Gym Talk: Steroids and Reverse Curls
83:40 - Push‑up Workout Session
84:53 - Podcast Growth and Audience Impact
87:08 - Taco Review Podcast – Part 1
89:03 - Taco Review Podcast – Part 2
90:41 - Podcast Overview: Concept, Creation Challenges, and Nutrition Advice
93:10 - Hiring Editors and Client Expectations
95:23 - Audience Targeting and Business Improvement
97:37 - Growth Mindset and Right vs Wrong
99:58 - Decision Making and Trust Building
101:25 - Embracing Failure and Building Resilience in Business
104:39 - Vision, Scaling, and Purpose Beyond Self
106:13 - Values, Team Dynamics, and Performance Culture
109:30 - Personal Motivation: Finding Your Why Through Family and Legacy
115:00 - Relationship with Madison and Coll

From bourbon and cigars to business, fitness, and relationships, we get into what consistency actually looks like when life gets busy. We talk about identity vs “New Year, New Me,” why motivation fades, how burnout really happens, and why stacking small wins beats going all-in for 30 days and quitting. No highlight-reel advice—just real perspective on building habits, discipline, and a life that actually lasts.

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00:00 - Guest Introduction and Warm-up
01:51 - Brock's Elevator Pitch and Personal Background
02:36 - Family, Relationships, and Daily Routines
05:39 - New Year Reset and 2026 Goals
06:18 - Consistency and Personal Development
08:53 - Identity Shift and Consistency Practices
10:54 - Asking for Help and Gratitude
12:26 - Fitness, Business Discipline, and Identity
14:46 - Work-Life Balance and Personal Reflections
16:41 - Regret, Relationships, and Personal Growth
18:37 - Dreams, Gratitude, and Lifestyle
21:06 - Sales Strategies and Business Insights
22:24 - Marketing Consistency and Personal Discipline
24:45 - Consistency Struggles and Personal Accountability
27:28 - Ego, Gratitude, and Personal Growth
30:13 - Fitness Challenges and Motivation
31:46 - Value in Relationships and Work
33:53 - Comparisons and Life Reflections
36:09 - Helping Others and Seeking Support
37:34 - Leadership, Roles, and Team Dynamics
40:00 - Podcast Authenticity and Personal Authenticity
41:53 - Gratitude and Daily Reflections
43:30 - Burnout and Work Challenges
45:13 - Personal Struggles and Support
46:49 - Help and Business Mentorship
49:40 - Life Purpose and Future Outlook
51:32 - Ego and Personal Development
53:32 - Sales Mindset and Personal Stories
56:31 - Relationships and Value Perception
58:21 - Leadership Challenges and Business Pressure
60:03 - Regret and Personal History
61:30 - Life Pyramid and Personal Evolution
64:10 - Confidence and Personal Insight
64:56 - Imposter Syndrome and Vulnerability
66:30 - Gratitude and Audience Connection
67:36 - Personal Reflections and Future Plans
68:41 - Future Outlook and Takeaways
69:14 - Closing Remarks and Call to Action
70:18 - Next Steps and Community Engagement
71:30 - Networking and Community Building
73:28 - Offering Help and Community Support
74:47 - Gratitude and Personal Journey
77:10 - Reflection on Success and Growth
79:27 - Values and Life Balance
82:54 - Gratitude and Support
85:40 - Advice and Guidance
87:04 - Personal Stories and Future Vision
89:02 - Leadership and Organizational Insight
90:33 - Challenges and Workload
91:41 - Lifestyle Choices and Reflections
93:57 - Closing Wrap-up, Takeaways, and Final Thoughts
96:04 - Final Reflections and Future Plans
98:42 - Personal Growth and Identity
102:04 - Family and Gratitude
104:45 - Self-Reflection and Regrets
107:23 - Life Pyramid and Status
109:59 - Support and Community
111:45 - Final Call to Action
113:29 - Offering Help and Networking
114:33 - Final Remarks and Outro
115:49 - Outro and Contact Information
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Website - https://www.mossmarketinggroup.com/

#Marketing #Business #Podcast

The bar for small businesses has been raised — and a lot of people don’t realize it yet.

In this episode, we break down why the next 24 months are going to be brutal for many small business owners, especially the ones still doing things the old way. We talk about attention, visibility, AI, and why “just being good” or “having great service” isn’t enough anymore.

We get into how AI is actually leveling the playing field while also exposing average businesses, why so many owners are stuck as employees in their own company, and what it really takes to stand out in an oversaturated market.

This isn’t theory or recycled business advice — it’s what we’re seeing firsthand every day.

If you’re building, scaling, or trying to figure out how to stay relevant, this conversation matters.

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00:00 - Intro Banter and Vape Joke
00:21 - Podcast Hiatus and Consistency Issues
01:35 - Burnout and Personal Well‑Being
04:00 - AI Impact on Small Businesses Overview
05:37 - AI Leveling the Marketing Playing Field
06:48 - Challenges for Small Businesses in AI Era
09:44 - Case Study: Small Business Staffing Issues
11:00 - AI Boosting Email Productivity
13:03 - Quantifying Time Saved with AI
15:26 - Adoption and Differentiation with AI
16:52 - Authenticity vs AI‑Generated Content
18:19 - AI‑Generated Hunting Content Debate
20:11 - AI in Film and Actor Replication
23:04 - Authenticity Concerns on Social Platforms
24:24 - Brand Identity and Business Visibility
25:49 - Overall AI Impact on Business Landscape
27:05 - AI Tools for Business Operations
28:15 - AI and Content Creation Strategies
29:25 - Validity and Trust in AI Outputs
31:34 - Future of AI in Media and Entertainment
33:06 - Social Media Authenticity and AI
35:00 - AI Integration and Robotics Outlook
37:04 - Robots, AI, and Content Creation
38:37 - Detecting AI‑Generated Material
39:42 - Authentic Content vs Synthetic Media
41:51 - AI Content Filtering Preferences
43:25 - Podcast Authenticity in AI Age
45:00 - Strategic Business Advice with AI
46:15 - News Authenticity and AI Misinformation
48:22 - Social Media Dynamics and AI
50:33 - AI’s Role in Personal Branding
51:56 - AI Influence on Business Practices
53:10 - Business Growth and AI Utilization
54:37 - Practical Business Takeaways
55:40 - Wrap‑Up and Future Topics
56:34 - Continued AI Discussion
57:59 - AI on Social Platforms
58:57 - Robotics and AI Future
60:32 - Robotic Assistance and AI
61:37 - Final Thoughts on AI Impact
62:43 - Robots vs Humans in Content
63:58 - Closing Business Recommendations
65:00 - Closing Remarks and Call‑to‑Action
--

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Instagram - https://www.instagram.com/mossmarketinggroup/
Facebook - https://www.facebook.com/MossMarketingGroup
Website - https://www.mossmarketinggroup.com/

#Marketing #Business #Podcast