In this episode of The Kelly Roach Show, Kelly pulls back the curtain on the eight biggest unexpected shifts that reshaped her companies this year (many of which came from frustration, pressure, or deep uncertainty).

From radically overhauling live events and flipping the entire portfolio business model, to narrowing the company's niche, shifting ad strategy, ending beloved programs, launching Substack, and rebuilding around daily sales — this episode is a masterclass in strategic adaptability.

Kelly explains what changed and why, and how you can apply these same lessons inside your own business as you plan for 2026.

If you're rethinking your offers, questioning your model, or feeling called to simplify and scale differently, this episode will help you see your challenges as leverage, not liabilities.

TIMESTAMPS:

01:46 – 06:10: Completely revamping our event strategy with a sponsor-led model

06:11 – 09:05: Ending long-running programs, narrowing authority and deepening market ownership

09:06 – 11:20: Writing a traditional book proposal, why this shift matters for global brand expansion, and the role Substack plays in the long-term straetgy

11:21 – 16:05: Replacing $30K offers with ~$1K trust builders (and eiminating the need for a "traditional" sales team

16:06 – 18:55: Building daily sales through ecosystem expansion, and why we shifted ad spend to email and audience building

18:56 – 20:45: Why faith work must be accessible without barriers

20:46 – 23:10: Building daily sales systems and using launches as amplification, not dependency

23:11 – 25:15: Changing the tech stack and going all-in on Substack

RESOURCES:

• Learn our complete daily sales system for generating predictable revenue online inside the Virtual Business School: https://www.virtualbusinessschool.com/

• Looking for more advanced support for scale? Virtual Business School GOLD layers on advanced strategies for launching and one-to-many selling, brand growth, and increasing customer LTV: https://go.virtualbusinessschool.com/gold

• Subscribe to my Substack, The Sacred Art of Selling, and get the behind-the-scenes breakdown on monetization, book proposals, and brand expansion when you become a FOUNDING member: https://kellyroachofficial.substack.com/

• Join us on October 1st in Boca Raton, Florida for the Call to Lead Movement: https://www.sandiglandt.com/called-to-lead

• Know a girl aged 7-14 who might be a fit for the Courage Club? This is where we instill leadership, confidence, and real-world skills for the next generation: https://courageclubforgirls.com/
  
  

In today's episode of The Kelly Roach Show, Kelly breaks down the six sales trends that consistently produced results in 2025 and explains exactly why these strategies are imperative as we move into 2026.

From how we approach live selling and live-only bonuses, to text message conversions and single session intensives, this episode is for online service providers who want faster sales cycles, stronger trust, and more predictable revenue, without ads, massive teams, or exhausting launches.

If you've felt the effects of the trust recession, shrinking attention spans, or slower buyer decisions, this episode will help you recalibrate your sales strategy for the season we're in right now.

TIMESTAMPS:

00:00 – 01:02: Why 2025 rewrote the rules of selling — and what's changing in 2026

01:03 – 02:18: Why longer livestreams convert better

02:19 – 03:32: Live-only bonuses (and how they work best)

03:33 – 04:45: selling with signature systems

04:46 – 05:55: how a single-page framework can dramatically increase conversions

05:56 – 07:10: Free launches with paid VIP upgrades (the best of both worlds)

07:11 – 08:35: The most underutilized channel right now

08:36 – 10:05: Why single-day paid intensives outperform long launches

10:06 – 11:20: Your scalable sales ecosystem

11:21 – 12:11: Your Invitation to the LIVE Single Sessions That Sell Intensive

RESOURCES:

• Register for the live, 2.5 hour Single Sessions That Sell Intensive, where Kelly and Danielle are breaking down A-Z how to run high-converting single live sessions: https://accelerator.virtualbusinessschool.com/single-sessions-that-convert
• Subscribe to Kelly's Substack channel for more faith leadership content: https://kellyroachofficial.substack.com/
• Subscribe to Kelly's weekly newsletter for tips and strategies delivered straight to your inbox: https://kellyroachinternational.kit.com/news

• Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/

• Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/
• Connect on LinkedIn: https://www.linkedin.com/in/kellyroachint/

Most entrepreneurs believe that if they just work harder, push longer, and sacrifice more, success will finally bring peace, happiness, and fulfillment.

But what if tying your happiness to your business success is the very thing preventing your business from growing?

In today's episode of The Kelly Roach Show, Kelly breaks down the 3 B's that quietly derail entrepreneurs who emotionally attach their worth and happiness to business performance, and why learning to separate the two is essential for long term growth, health, and leadership.

Drawing from over a decade of building multiple companies and leading through every season of business, Kelly explains why businesses naturally experience cycles of winter, spring, summer, and fall, and how your ability to remain mentally and emotionally steady determines whether you scale or stall.

This episode is a powerful reminder that your worth is not measured by revenue, and that becoming a resilient, four-season CEO is the key to building a sustainable business and a meaningful life.

• Why businesses naturally fluctuate (and why that's completely normal)

• Why being happy outside of business makes you a stronger CEO

• How to build the mental and emotional strength required to lead through every season

03:01 – 04:45 — The reality of business seasons (winter, spring, summer, fall)
04:46 – 06:30 — Why tying happiness to performance keeps you unhappy most of the time
06:31 – 08:10 — How stress, panic, and overwhelm shut down decision-making
08:11 – 09:40 — The first B: Burnout (and why it really ends businesses)
09:41 – 11:10 — The second B: Bad decisions driven by fear and scarcity
11:11 – 12:40 — The third B: Bigger life problems that spill into health and relationships
12:41 – 14:00 — Becoming a four-season CEO and separating worth from results

RESOURCES

• For more faith leadership content, subscribe to Kelly's Substack: https://kellyroachofficial.substack.com/
• Called to Lead: The Premier Women's Leadership Event happening in South Florida on October 1st, 2026: https://www.sandiglandt.com/called-to-lead
• Subscribe to Kelly's weekly newsletter for tips and strategies delivered straight to your inbox: https://kellyroachinternational.kit.com/news

• Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/

• Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/
• Connect on LinkedIn: https://www.linkedin.com/in/kellyroachint/

Substack has quickly become one of the most talked-about platforms in our community, and for good reason.

In this episode, I'm breaking down exactly why I'm going all in on Substack in 2026, how we're monetizing it inside our business, and how it fits into a long-term strategy for freedom, thought leadership, and scalable income, all without ads, sales calls, or constant live content.

You'll learn:

• How we're using archived thought leadership to build a paid ecosystem

• Why Substack is one of the most powerful tools for authors, deep thinkers, and established leaders

• The exact tier structure we're using (free, paid, founding member) and why

• How Substack supports book launches, passive income, and audience ownership in ways other platforms don't

If you're a CEO, author, or thought leader looking to get paid for your ideas, build a high-intent audience, and reduce dependency on algorithms, this episode will give you the clarity you need to decide if Substack belongs in your 2026 strategy.

And, Ii you missed Part 1, be sure to listen to that episode first: https://podcasts.apple.com/us/podcast/1098-why-im-betting-on-substack-for-the-future/id1052353755?i=1000741820357

TIMESTAMPS:

02:30 – 05:30: What Substack actually is

08:30 – 11:30: How we're using archived content to build a monetized ecosystem without creating new content

14:30 – 17:30: Our tier structure explained: free, paid, and founding members

17:30 – 20:30: Why in-app purchases and Apple Pay are game-changers for conversion and consumer behavior

20:30 – 23:30: Owning your audience: why Substack + books is the future: owning your audience

23:30 – 26:00: How Substack fits into a long-term ecosystem: book sales, email, trust-building offers, and passive income

• Subscribe to The Sacred Art of Selling on Substack: Free, Paid, and Founding Member tiers available {founding member subscriptions must be done through web browser or mobile browser and are not currently supported on the Substack app}: https://kellyroachofficial.substack.com/

• Join The Sacred Art of Selling book waitlist: https://thekellyroach.com/bts

• Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/

• Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/
• Connect on LinkedIn: https://www.linkedin.com/in/kellyroachint/

In this powerful conversation, Kelly sits down with leadership teacher and author John Wang, author of Big Asian Energy, to unpack why so many successful leaders feel exhausted, disconnected, and stuck despite "doing everything right."

John shares his deeply personal journey from achievement-driven success to near-collapse, and the inner leadership shift that changed how he builds businesses, leads people, and teaches others to do the same.

This episode is for CEOs, founders, and business owners who know they've outgrown an old identity but feel uncertain about what's next.

Together, Kelly and John explore how authentic leadership, embodied presence, and aligned decision-making are becoming the defining advantages for leaders in 2026 and beyond.

TIMESTAMPS:

02:11 – 04:45
What Big Asian Energy is really about (and why this message actually applies to EVERY leader)

04:46 – 07:30
Achievement culture, "shoulds," and the hidden cost of self-abandonment

07:31 – 10:05
The moment everything broke: burnout, internal bleeding, and the body's warning signs

10:06 – 12:40
The real cause of burnout

12:41 – 14:55
Comparison, people-pleasing, and the "Frankenstein identity" many leaders build

14:56 – 17:10
The turning point: discovering purpose and leading from a single guiding word

17:11 – 19:30
Why leadership doesn't have to look loud, aggressive, or performative

19:31 – 21:35
The seven self-sabotage patterns leaders don't realize they're operating from

21:36 – 23:40
"There are no business relationships. Only relationships" (and why this matters)

23:41 – 25:20
Sitting in the puddle: how presence builds trust faster than problem-solving

25:21 – 27:10
How embodied leadership creates calmer teams, stronger cultures, and better results

RESOURCES:

• Get the Book Big Asian Energy: The UnapolageticGuide for Breaking Barriers to Leadership and Success by John Wang: https://a.co/d/fMNpdPE
• Connect with John Wang on Instagram: @johnwangofficial
• Website: https://bigasianenergy.com

• Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/

• Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/
• Connect on LinkedIn: https://www.linkedin.com/in/kellyroachint/

In today's episode of The Kelly Roach Show, Kelly breaks down the six core offer layers and go-to-market strategies she's used across her business portfolio, sharing the good, the bad, and the ugly of each.

From selling my time one-to-one, to physical products, to network models, digital products, coaching and consulting, community, and memberships, she walks through what worked, what didn't, and how her perspective has evolved heading into 2026.

You'll hear:

• Why some "popular" business models are massively overrated

• Which models quietly outperform everything else long-term

• What she's doubling down on (and what she's officially done with)

• How to choose offers based on where the market is going, not where it's been

If you're a business owner evaluating your offers, planning your next evolution, or questioning whether your current model can scale sustainably into the future, this episode will help you think more clearly, strategically, and honestly about what comes next.

01:11 – 06:10: One-to-One Consulting

06:11 – 10:20: Physical Products

10:21 – 14:55: Network & Decentralized Community Models

14:56 – 17:45: Digital Products

17:46 – 20:20: Coaching & Consulting done right

20:21 – 22:50: Memberships

22:51 – 24:00: Final Rankings for 2026 + Brand Power Strategy

Resources:

• Join The Virtual Business School membership: https://go.virtualbusinessschool.com/joinvbs

• Learn more about our CEO Consulting: https://programs.thebusinessadvisory.com/consulting

• Legacy Leaders Mastermind: https://join.thebusinessadvisory.com/join

• Join our Called To Lead evenet happening October 1st, 2026 in Boca Raton: https://www.sandiglandt.com/called-to-lead

• Grab your FREE copy of Kelly's Bestselling Book, Bigger Than You: The Entrepreneur's Guide to Building an Unstoppable Team: https://books.thebusinessadvisory.com/book-opt-in-org

• Subscribe on Substack to learn more about how we're leveraging the platform for brand growth and monetization: https://kellyroachofficial.substack.com/.

• Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/

• Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/
• Connect on LinkedIn: https://www.linkedin.com/in/kellyroachint/

As 2025 comes to a close, many entrepreneurs are eager to "turn the page" and move on. But here's the truth: nothing actually changes unless you do.

In today's episode of The Kelly Roach Show, Kelly introduces a powerful concept every leader needs to reflect on before stepping into 2026: your resilience resume.

Kelly walks through how the biggest challenges she faced in 2025, including a massive business model reinvention, became the foundation for deeper authority, stronger IP, and greater impact.

If you're wrapping up 2025 feeling stretched, tested, or exhausted, this episode will reframe everything you've walked through and help you step into 2026 with clarity, confidence, and conviction.

• How your hardest seasons become your most valuable marketing and authority assets

• Why leaders must be willing to struggle publicly to create new solutions

• How to turn personal and business challenges into IP, positioning, and impact

01:11 – 02:30 — What is a "resilience resume" and why it matters
04:16 – 06:20 — How challenges increase authority and leadership capacity
06:21 – 08:45 — Kelly's biggest business reinvention and what it required
08:46 – 10:35 — Turning survival into solutions that serve thousands
10:36 – 12:30 — Why leaders must be willing to struggle publicly
12:31 – 14:00 — How your hardest season becomes your most powerful IP
14:01 – 15:40 — Building your resilience resume for 2026

• Join Kelly's weekly email newsletter for more strategies to turn 2026 into your best year in business: https://kellyroachinternational.kit.com/news

• Subscribe to Kelly's Substack, The Sacred Art of Selling: https://substack.com/@kellyroachofficial

• Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial

• Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/

• Connect on LinkedIn: https://www.linkedin.com/in/kellyroachint/

The way consumers buy has fundamentally changed (and, the businesses that win in 2026 will be the ones that understand why).

In this episode, Kelly breaks down the five most important consumer trends shaping buying behavior in 2026 and beyond, and explains how to build your offers, marketing, and sales systems to match where the market is actually going.

This episode will give you insight into long-term shifts in trust, spending habits, personalization, community, and brand values, and how to use them to create predictable, sustainable growth.

If you want to scale without burnout, stop chasing trends, and position your business to thrive in the next era, this episode will give you the clarity and direction you need.

TIMESTAMPS:

00:00 – 02:20: Why understanding consumer behavior is the real competitive advantage in 2026

02:20 – 06:55: How subscriptions can attract high-ticket buyers when done right

06:55 – 12:10: How ease of use impacts retention, utilization, and upsells (and, what most businesses are getting wrong about automation).

12:10 – 17:35: How paid communities create faster results and deeper trust... and what's resurging in the new year

17:35 – 23:10: Why personal brand will dominate in 2026

23:10 – 29:40: How personalization increases conversion and lifetime value

29:40 – 34:20: Building systems your team can actually run with The Virtual Business School

RESOURCES:

• Join The Virtual Business School and master predictable sales in 2026: www.go.virtualbusinessschool.com/joinvbs

• Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial

• Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/

• Connect on LinkedIn: https://www.linkedin.com/in/kellyroachint/