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Buying a franchise and running one are two different things, and the gap between them is exactly what due diligence exists to close. In this episode, Belinda and Julie get honest about what the prospectus shows you, what it leaves out, and why the first six months belong to you and nobody else.

What we cover: what the prospectus actually sells you · the five pillars of the Franchise Fit Matrix™ and the two buyers most often get wrong about themselves · the franchisee who completed every week of training and never opened his doors · what a franchise agreement actually grants you (and the woman who discovered she'd bought a way of thinking, not a business) · how to close the gap yourself before you sign — including the one problem with talking to franchisees.

A line worth keeping: artificial intelligence gathers the due diligence data. Discernment, knowing what it actually means, takes lived experience. That's what we bring.

Nothing in this episode is legal or financial advice, it's education and commercial guidance from lived experience.

Before you sign a franchise agreement, have it reviewed by a franchise-specialist solicitor.

Hosted by Belinda Bradley (thirty-five-plus years in franchising, from South Africa to Spain and most places in between) and Julie Taylor (twenty-six-plus years helping people buy, run and build franchises in the United Kingdom).

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Website: runofranchising.co.uk

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Email: hello@runofranchising.com