Episodi

  • What Is My Practice Worth When Selling To An OSO Or DSO In 2026?
    Oct 20 2026
    Episode: What Is My Practice Worth When Selling To An OSO Or DSO In 2026? Show: GrowOrtho Podcast, Host: Luke Infinger, CEO and co-founder, HIP Creative Guest: Brian Christensen, CFA, Chief Development Officer, 7 Pillars Published: Summary: Selling an orthodontic or dental practice to a DSO or OSO usually takes about six months from signing with an M&A advisor to closing, according to Brian Christensen, CFA, Chief Development Officer at 7 Pillars, and 60 to 90 days of that is due diligence after the letter of intent. Buyers price the practice on adjusted EBITDA, which is revenue minus true go-forward operating expenses minus market-rate doctor pay, and multiples start to climb at roughly $1 million of EBITDA. Christensen estimates a one-doctor practice with $2 million of EBITDA an hour outside Atlanta would trade at about 7.5x to 8.5x, while very high EBITDA concentrated in one provider creates key-person risk that lowers the multiple. Earnouts only count if the targets are achievable, and buyers weigh the last three to six months of performance heavily. In 2026 the DSO market is shifting toward large groups buying smaller groups, sponsor-led platform mergers, and IPOs as alternatives to the traditional private equity recapitalization. Topics covered: practice sale timeline, M&A advisor engagement letters and success fees, adjusted EBITDA and add-backs, buyer selection and letters of intent, due diligence, exit multiples, earnouts, key-person risk, DSO consolidation, private equity recapitalizations, dental IPOs, the orthodontic M&A market. Key entities: 7 Pillars, Brian Christensen, Brett Pierce, Christy Ratcliff, Luke Infinger, HIP Creative, GrowOrtho Podcast, US Oral Surgery Management (USOSM), MB2 Dental, Heartland Dental, Foundation Dental Partners, Smile Doctors, myOrthos, Paradigm Oral Health, BlackRock Long Term Private Capital, Warburg Pincus, Thurston Group, SGA Dental Partners, Gen4 Dental Partners, Modis Dental Partners, Tyree & D’Angelo Partners, Park Dental Partners, Blackstone, KKR, Invisalign. About The Author Luke Infinger CEO and co-founder, HIP Creative | Host, GrowOrtho Podcast Luke Infinger leads HIP Creative, a growth partner for orthodontic, dental, oral surgery, and multi-specialty practices, and hosts the GrowOrtho Podcast, where he interviews the advisors, operators, and doctors behind growing orthodontic practices. Profile: [AUTHOR PROFILE URL] Featured Expert Brian Christensen, CFA Chief Development Officer, 7 Pillars Brian Christensen oversees client development at 7 Pillars, an M&A advisory firm that represents healthcare business owners. He previously worked in M&A at US Oral Surgery Management and as Vice President of Business Development at BOND Orthodontic Partners, and he holds an MBA from Southern Methodist University. Profile: https://www.7pillarsadvisory.com/our-practice/meet-our-doctors/brian-christensen/ Selling to a DSO or OSO takes about six months once the process starts, according to Brian Christensen, CFA, Chief Development Officer at 7 Pillars, and many practice owners start the conversation later than they should. Christensen has worked both sides of these deals. He did M&A for US Oral Surgery Management, helped a West Coast orthodontic support organization grow from 3 locations to 50 in about two years, and now represents sellers at 7 Pillars, a healthcare M&A advisory firm that completes 20 to 25 DSO and private equity transactions a year. In this GrowOrtho Podcast episode, Luke Infinger, CEO and co-founder of HIP Creative, asks Christensen to walk through a sale from the first signature to closing. They cover how buyers calculate adjusted EBITDA, which add-backs raise it, what multiples a single-doctor practice can expect, why an earnout can make an $8 million offer look like $10 million, and how the DSO market is moving toward platform mergers and public offerings. Christensen’s main advice for sellers is to know your numbers the way a buyer will calculate them, and to keep growing after you sign with an advisor, because the last three to six months of performance can move your multiple. Key Takeaways A practice sale run by 7 Pillars typically takes about six months from engagement to closing, with 60 to 90 days of due diligence after the letter of intent; the fastest deal Christensen cited closed in five and a half months.Adjusted EBITDA for a practice sale equals revenue, minus true go-forward operating expenses after personal and one-time add-backs, minus market-rate doctor compensation, which most groups set as a percentage of collections.Christensen said EBITDA multiples start to rise at about $1 million of EBITDA, and he estimated a one-doctor practice with $2 million of EBITDA an hour outside Atlanta would trade at roughly 7.5x to 8.5x.Very high EBITDA produced by a single doctor creates key-person risk, and 7 Pillars has advised owners in that position to add an associate or partner because the higher multiple can outweigh the lower ...
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    57 min
  • Why Most Orthodontists Get Their Commercial Leases Wrong
    Sep 1 2026

    More than 90% of dentists and orthodontists negotiate their office real estate with no representation, and it costs them. Colin Carr explains that lease renewals are the single transaction where healthcare providers lose the most money, with the average practice leaving a couple hundred thousand dollars on the table, and roughly $300,000 on a standard 10-year lease for a 3,000-square-foot space. He walks through why savvy landlords treat an unrepresented doctor as an easy target, why ChatGPT and a family-law attorney friend cannot substitute for a healthcare-specialized broker, and why the broker commission is already built into every deal whether the tenant uses it or not. The episode closes with clear timing: start a renewal, relocation, or purchase conversation 18 months out, a ground-up build 18 to 24 months out, and a startup 9 to 12 months out.

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    Meno di 1 minuto
  • The 6 Treatment Coordinator Mindset Shifts That Take Close Rates to 75%
    Jul 13 2026
    Episode: The 6 Treatment Coordinator Mindset Shifts That Take Close Rates to 75% Show: GrowOrtho Host: Luke Infinger, Founder and CEO, HIP Creative Guests: None (solo episode) Published: [07-13-2026] Last updated: [07-13-2026] Summary: Luke Infinger argues that treatment coordinator performance is a mindset problem before it is a training problem, and he lays out six shifts that change it. Only 20 to 30% of dental and orthodontic offices staff a dedicated treatment coordinator, which means most practices are asking an admin or the doctor to sell, and conversion suffers. The core reframe is that the patient who booked, showed up, and sat down is already pre-sold, so the consult exists to remove fear and friction rather than to convince. Practices that install these shifts can move from the roughly 52% average close rate to 75% or higher, add up to $1,000 in production per new patient start, and double daily consult capacity by cutting the new patient consult from 60 minutes to 30. Luke also covers pay structure, recommending low hourly with heavy commission upside rather than the high-hourly, low-commission model most practices default to. Topics covered: treatment coordinator role, case acceptance, close rate, consult length and scheduling capacity, sales mindset, patient objections and no-shows, softening language and tone, film review for sales teams, TC compensation and commission structure. Entities named: HIP Creative, GrowOrtho, Luke Infinger, George Bernard Shaw, Brian Tracy, Buckle, Amazon, Invisalign, HIPAA. AUTHOR BLOCK By Luke Infinger CEO & Co-Founder, HIP Creative | Author | Luke Infinger has spent more than 12 years helping dental and orthodontic practices grow through marketing, software, and education. He is the founder of HIP Creative, which works with more than 500 dental and specialty practices across the country, and the creator of Practice Beacon, a lead-tracking CRM built specifically for dental and orthodontic teams. His work has included taking practices from regional obscurity to nationally recognized growth benchmarks, among them helping an orthodontist become the fastest-growing in the country by 2018. He is also the author of multiple books on practice growth and a sought-after speaker for dental continuing education events. LinkedIn: https://www.linkedin.com/in/luke-infinger-b36a001b/ Most practices try to fix case acceptance with a new script. The treatment coordinator mindset is what actually moves the number, and it moves before anyone opens their mouth in the consult room. What your treatment coordinator believes about the patient walking through the door determines how they open, how hard they push, and whether they ask for the start at all. Luke Infinger opens this episode with a line from George Bernard Shaw: those who cannot change their minds cannot change anything. It sounds like a poster on a wall until you watch two coordinators with identical training produce a 45% close rate and a 78% close rate. The scripts were the same. The belief about the patient was not. Six shifts follow. They cover who should hold the role, what to assume about the person in the chair, how to hold your own certainty when leads go quiet, how to lower a guarded patient’s defenses, how to build consult capacity out of thin air, and how to pay a top performer so they never take a call from a competitor. Key takeaways Only 20 to 30% of dental and orthodontic offices staff a dedicated treatment coordinator (TC), and it is rarer on the dental side than in orthodontics.Putting a generalist in a sales role produces poor conversion. Luke’s view is that a salesperson can survive at the front desk, but an admin moved into treatment presentation usually cannot survive as a closer.The average practice close rate sits around 52%. Practices that treat every patient as pre-sold can reach 75% or higher.A one-hour new patient consult can be cut to 30 minutes with a defined format, which takes a practice from roughly three consults per day to six without adding chairs or hours.Over-explaining kills starts. Luke’s rule is that details are the enemy of execution, and he points to Brian Tracy’s “-er factor”: faster, better, easier, cheaper.Most practices pay treatment coordinators too much hourly and too little commission. Luke recommends flipping it toward minimum wage or near it, with significant upside tied to starts and revenue added.Installing these shifts can add up to $1,000 in production per new patient start. Free Growth Session Why should an orthodontic practice hire a dedicated treatment coordinator? A treatment coordinator (TC) is a specialized sales role, and only 20 to 30% of dental and orthodontic offices actually staff one. In orthodontics it is more common. In general dentistry, Luke says a dedicated TC is genuinely rare. The cost of not having one shows up as broken flow state. When the doctor has to sell, the doctor stops doing the only thing the doctor can do, ...
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    18 min
  • Dental/Orthodontic Website Visitors Aren't Booking? You're Missing This!
    Jul 20 2026

    Most orthodontic and dental websites rank fine and still bring in almost no new patients. Luke Infinger and James Kuck break down what separates the best orthodontic websites from the ones costing practice owners money every month.

    Here's what they cover:
    - The SEO basics most practice sites still get wrong, starting with page titles that just say "Home"
    - Why the doctor page is the second-most-visited page on almost every practice site, and how to build real trust on it
    - The design and mobile checks that decide whether a patient books or leaves
    - The one question most owners can't answer: how many new patients did your site produce last month?

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    7 min
  • Local SEO for Dentists: The Strategy Everyone Gets Wrong
    Jan 26 2026
    Ever notice how two dental practices can sit a mile apart, offer the same services, and charge similar fees, yet one stays booked out while the other struggles to fill chairs? The difference is rarely clinical skill. It is visibility. Most dentists still believe SEO lives on their website. Google does not agree. Today, the real fight for new patients happens inside your Google Business Profile. That is where rankings are decided, trust is built, and calls are generated. If your profile is treated like a digital Yellow Pages listing, you are already behind. The Biggest SEO Misconception In Dentistry A great-looking website does not equal growth. Many practices obsess over design elements, videos, and aesthetics while ignoring the engine that actually drives traffic. SEO is not about how polished your site looks. It is about whether Google understands who you are, what you do, and when to show you. There is also a growing belief that AI has made SEO obsolete. The opposite is true. SEO feeds AI. If your digital footprint is weak, AI-powered search will simply skip you. Strong SEO is no longer optional. It is the baseline for being discovered at all. Why Google Business Profiles Dominate Local Rankings Search for any dentist, orthodontist, or specialist in your area. What shows up first? The map pack. Google Business Profiles sit above traditional organic results, and only three practices make the cut. That scarcity is intentional. Google wants to surface what it believes are the best local options, fast. This matters even more now as Google begins layering AI directly into Business Profiles. Pricing prompts, service summaries, and conversational answers are already being tested in other industries. Dentistry is next. If you are not optimized where Google is investing its AI future, you will miss the next wave of patient discovery. Free Growth Session Google Business Profiles Are More Than A Directory Treating your profile like a static listing is a costly mistake. Google Business optimization works much like website SEO. Categories, services, descriptions, and photos act as ranking signals. If you want to be found for Invisalign, implants, or pediatric dentistry, those services must be intentionally built into your profile. Think of it this way. If your website never mentioned Invisalign, you would not expect to rank for it. The same logic applies inside Google Business. Practices that structure services, write optimized descriptions, and maintain fresh activity give Google clear signals about relevance. That clarity is rewarded with visibility. Review Velocity Is A Competitive Weapon Most dentists understand reviews matter. Fewer understand how they actually work. Google looks at more than total review count. It tracks history, consistency, and momentum. A practice earning steady reviews each month often outranks competitors with a larger but stagnant total. Reviews serve two roles. They are algorithmic trust signals and they are patient decision drivers. The practices winning here do not leave reviews to chance. They build internal systems, train staff to ask at the right moment, and treat reviews as a non-negotiable growth lever. Discipline beats hope every time. Free Growth Session Hyperlocal SEO Expands Your Reach Without New Locations Local SEO for orthodontists is no longer just city-based. It is neighborhood-based. Patients search from specific pockets of a city. Google responds by prioritizing proximity and relevance at a hyperlocal level. Practices that only optimize for one city limit their reach. By creating hyperlocal content, aligning website pages with nearby areas, and reinforcing those signals through Google Business and reviews, practices extend their visibility radius. Think of it as casting multiple lines instead of one. More hooks create more opportunities to be found. Ranking Is Only Step One. Conversion Is Where Growth Happens Ranking does not guarantee patients. Once you appear in the map pack, patients compare fast. Reviews, photos, branding, and credibility signals decide who gets the call. A practice with five reviews will lose clicks to one with five hundred. Grainy photos and thin websites erode trust. Strong branding, clear doctor credibility, and proof of experience convert attention into action. Google gets you seen. Trust gets you chosen. Free Growth Session Practical Takeaways Dentists Can Use Now Here is where to focus if you want results, not theory. Log into Google Business Insights monthly and review calls, clicks, and profile interactionsBuild a consistent internal review system with full team buy-inOptimize categories, services, and descriptions for high-value treatmentsAlign website content and Google Business messaging so they reinforce each otherTrack real outcomes like calls and bookings, not just keyword positions Stop guessing. Start measuring what actually moves patients. The Bottom Line Google Business ...
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    42 min
  • Your Old SEO Methods Don’t Work Anymore | Here’s Why
    Jan 19 2026
    The Rule That Broke For a decade, SEO had one simple goal: rank higher than everyone else. That rule just died. Patients are not typing “orthodontist near me” and clicking through five websites anymore. They are asking ChatGPT. They are reading Google AI Overviews. They are using conversational tools that skip the ten blue links entirely. Here’s what most practices have not realized yet. AI search engines do not rank practices. They select them. If you are not selected, you are invisible. Your beautiful website does not matter. Your years of “doing SEO” do not matter. This shift changes everything. Get your Free SEO Audit: https://hip.agency/contact/ Grab your copy of Orthodontic Practice SEO: Amazon: https://www.amazon.com/dp/B0GGBWLBLR Apple: https://books.apple.com/us/book/orthodontic-practice-seo/id6757766846 From Rankings To Recommendations Traditional search worked like a phone book. You searched. You clicked. You compared. You decided. AI search collapses that entire process into one conversation. Instead of forcing patients to research five options, AI tools recommend providers directly. Often just one or two practices. That’s it. This is not a ranking system. It’s a trust system. Google’s AI Overviews answer questions directly at the top of results. ChatGPT does not pretend to be a search engine. It acts like a knowledgeable assistant guiding decisions in real time. When a parent asks, “Who’s the best orthodontist for Invisalign for my teen near me?” the AI does not say: “Here are ten websites. Good luck.” It says: “Based on your needs, I recommend these providers.” If you are not in that answer, you do not get a second chance. Free Growth Session Why Your Old SEO Playbook Just Stopped Working Classic SEO rewarded keywords, backlinks, page optimization, and technical performance. All of that still matters, but it’s no longer enough. AI engines work differently. They summarize instead of list. They cite instead of rank. They select sources instead of pages. Instead of ordering websites by relevance, AI evaluates who appears trustworthy, who demonstrates real expertise, and who can be safely recommended without risk. This explains why some practices with fewer backlinks or lower traditional rankings suddenly appear in AI answers while others with “strong SEO” vanish completely. AI is not asking, “Who optimized best?” It’s asking, “Who do I trust enough to recommend?” The Real Ranking System — Trust Over Traffic Every AI search engine relies on the same decision framework. ChatGPT, Google AI Overviews, Gemini, Perplexity. All of them. They look for three core signals. 1. Topical Authority Do you own the topic, or are you just scratching the surface? One Invisalign page optimized for keywords no longer signals expertise. AI looks for topic ownership. A full ecosystem of content proving you understand the subject from every angle. Cost and financing. Treatment timelines. Comparisons versus alternatives. Maintenance and care. Suitability for teens versus adults. Risks, outcomes, and expectations. If your site answers only one of these, AI assumes you are not the expert. 2. Verifiable Credibility AI does not trust claims. It trusts proof. It actively scans for board certification, recognized provider tiers, awards and “best of” recognition, years in practice, case volume, and external validation. These signals matter more now because AI must justify its recommendations. It cannot guess. 3. External Trust Signals AI does not rely solely on your website. It cross-checks reviews across multiple platforms. Not just Google. Authoritative directories. Press mentions. Industry listings. Community validation. The more independent sources confirm your legitimacy, the more comfortable AI becomes recommending you. Free Growth Session Why One Page Will Never Be Enough Again For years, SEO rewarded focus. Pick a keyword. Optimize a page. Build links. Win. AI rewards depth. When someone asks about Invisalign, AI does not want a sales page. It wants confidence that you are the authority. That’s why topical clusters matter now. One core Invisalign page. Supporting pages on cost, care, timelines, and alternatives. FAQs written in clear, extractable language. Structured formatting AI can easily parse. This is not about writing more content for the sake of content. It’s about removing doubt. AI selects practices that leave no unanswered questions. The Trust Signals That Actually Trigger Recommendations Here’s where most practices fall short. They have credibility. They just do not surface it clearly enough for AI to verify. AI strongly favors practices that explicitly showcase board certification with outbound verification links, awards tied to authoritative publications, review volume across multiple platforms, mentions from high-authority websites, and transparent doctor bios with credentials and education. This is why press ...
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    45 min
  • The Brand Strategy Mistake Costing Your Dental Practice Patients!
    Jul 7 2026

    Most practice owners think they have a marketing problem. In this GrowDental session, HIP co-founder and CEO Luke Infinger argues they have a congruence problem: a gap between how good a practice actually is and how good patients think it is before they ever walk in. He calls the fix the congruence effect, the alignment between your clinical reality and your brand perception. When the two match, patients show up already convinced and case acceptance becomes a conversation, not a sales pitch. When they don't, you burn chair time rebuilding trust you should have earned online. Luke backs it with patient behavior data, including that 89.7% of patients start their search online, 72% start on Google, and businesses with 100+ images on their Google Business Profile get 500% more calls.

    The throughline is sequence. Luke lays out the order that actually drives growth, brand first, then findability, then amplification, and names the most expensive mistake in dental marketing: pointing paid ads at a foundation that isn't ready, which is why 30 to 40% of ad budget gets wasted on poor conversions. Along the way he covers the 72-hour rule for booking digital leads before no-shows climb, the 6x cost gap between organic and paid leads ($30 versus $180), and why your brand is a clinical asset, not a line item. He closes with the question worth sitting with: if your best patient's friend searched for you the way they'd search for anyone else, would they find you, and would what they saw do justice to the care you deliver?

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    41 min
  • Why Orthodontic Objections Disappear When You Do This!
    Jan 12 2026
    You just walked a patient through the perfect treatment plan. The clinical exam went smoothly. Your explanation was clear. The parent nodded along. Then you open the financial folder and watch their face change. “This feels like a lot of money.” Your stomach drops. Your mind races through rebuttals. You feel the conversation slipping away. Here’s what most treatment coordinators miss: that moment is not the problem. It’s the opportunity. Every objection you hear is a patient asking you to guide them through uncertainty. When you reframe resistance as a request for leadership, everything about your consults changes. Why Patient Objections Happen In Orthodontic Consultations Orthodontic treatment is not an impulse buy. It costs thousands of dollars. It takes months or years. It requires trust in someone who just met your family twenty minutes ago. If patients could confidently make five to seven thousand dollar healthcare decisions on their own, treatment coordinators would not exist. There would be no consult rooms. No case presentations. Patients would click “buy now” and show up for their first appointment. The fact that objections exist proves people need guidance. They want the outcome. They crave confidence. They’re asking you to help them feel safe moving forward. What sounds like resistance is actually uncertainty reaching for direction. When a parent says they need to think about it, they’re not saying no. They’re saying they don’t yet have enough emotional clarity to say yes. When someone mentions cost, they’re not attacking your fees. They’re asking you to bridge the gap between price and value in a way that makes sense for their family. Patient objections in dental practices surface because people care deeply about making the right choice. They care about their child’s smile. They care about their budget. They care about whether this decision will pay off years from now. That care creates anxiety, and anxiety creates questions that sound like obstacles. Your job is not to overcome those obstacles. Your job is to guide people through them. Free Growth Session The Mindset Shift That Transforms Case Acceptance Most orthodontic teams are taught to treat objections as barriers to crush. That language alone creates a fight you don’t need to have. Patients are not pushing back to say no. They’re reaching out for validation so they can say yes. They want to know their concern is normal. That other families have felt the same way. That their fear makes sense. That someone who does this every day understands the weight of the decision sitting in front of them. When a patient says, “This feels like a lot of money,” they’re not attacking your treatment plan pricing. They’re asking if this investment delivers results worth the sacrifice. When they say, “I need to talk to my spouse,” they’re not stalling. They’re honoring the fact that financial decisions this size require partnership. Shift from defending to guiding and watch the entire tone flip. The consult becomes collaborative instead of transactional. Patients lean in instead of pulling away. The energy in the room changes because you stopped treating their concern as a problem and started treating it as a signal. That signal tells you exactly what the patient needs to hear next. Listen for it. How Orthodontic Teams Accidentally Create Resistance Here’s the truth most teams miss: resistance rarely starts when the objection leaves their mouth. It begins earlier in the patient consultation process. Patients do not suddenly decide to object at the financial discussion. Objections are the result of misaligned pacing, unmet emotional needs, or broken rapport that occurred several steps before they said a word. Maybe you rushed through the clinical explanation because you had another patient waiting. Maybe you skipped the step where you ask what’s most important to them. Maybe your body language shifted when you opened the financial folder. These micro-moments stack up, and by the time you present fees, the patient is already guarded. This is why scripts for handling objections fail. Even the best language collapses if the person delivering it feels uncomfortable talking about money or doubts the value of the treatment. Patients sense this instantly. Confidence, or the lack of it, is communicated nonverbally long before you discuss numbers. Your tone, your pace, your posture, all of it telegraphs whether you believe in what you’re offering. When you rush to explain, justify, or counter objections, patients feel unheard. When you lean on memorized responses, they feel managed. Both reactions raise resistance instead of lowering it. People do not buy when they feel guarded. They buy when they feel safe. Safety comes from connection, not convincing. Free Growth Session Why Leadership Beats Language Every Time in Patient Consultations The most effective orthodontic consultations ...
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    1 ora e 21 min