How long have you been meaning to review your counselling fees?

You know it's something you probably ought to do, but then you think about telling your clients, worry about how they'll react, and somehow it gets pushed to the bottom of the list. Again.

But what if there's something about the way we approach increasing counselling fees that's making the whole thing harder than it needs to be?

In this episode, I'm sharing an idea that could make reviewing your fees feel a whole lot less daunting. And it might make a surprising difference to your income too.

Have a listen. You might wish you'd heard this sooner.

Useful links:

• Read the blog and see the fee calculations
• Grow Your Private Practice book
• Buy Me a Coffee
• Free and paid resources

When was the last time you looked at the photographs you're using on your website, online directory profiles and social media through the eyes of a prospective counselling client?

Not to check your wrinkles, your hair or whether you've somehow acquired an extra chin. Believe me, I know all about that.

But to think about what your photograph might be communicating to somebody who's considering trusting you with some of the most personal parts of their life.

Because there's something about the photographs we use in our marketing that I think we often overlook.

In this episode of The Grow Your Private Practice Show, I'm sharing a conversation with a counsellor that really made me think, along with a few confessions about my own rather complicated relationship with having my photograph taken.

And there's one particular thing I want you to think about when you look at the photographs you're using. It's something that took me a while to recognise myself.

Listen now, and you might find yourself looking at your website and directory profiles rather differently.

Branding your private practice on a budget with Laura Pearman

Practical ideas for showing up professionally without spending a fortune on photography and branding.

The Armchair Test: How Clients Choose a Counsellor

An interesting look at what might be going through somebody's mind before they decide to contact you.

Why So Many Counsellor Websites Sound the Same

Because your photograph isn't the only thing that helps somebody decide whether you're the right counsellor for them.

Visit my Start Here page for practical help with getting found by more counselling clients and building a private practice that works for you.

If the show has helped you with your private practice, you can Buy Me a Coffee to support it. It's a lovely way to help me keep creating free resources for counsellors.

What’s the best way to market your private practice?

You might expect me to have a straightforward answer to that. After all, I’ve been helping counsellors with their marketing for years.

But I don’t.

And actually, I think that matters.

In this episode, I’m looking at why the question we tend to ask about marketing might not be the most useful one — and what to ask instead if you want to spend less time wondering what you ‘should’ be doing.

Find Your Focus

If you’re doing lots of things to market your practice but aren’t sure where your time and energy are most likely to help you get more of the right clients, Find Your Focus is a 90-minute 1:1 session where we’ll work that out together.

Find out more about Find Your Focus

Buy Me a Coffee

If you enjoy the podcast and would like to support it, you can buy me a coffee here:

Buy Me a Coffee

Start Here

Not sure what support you need? You can find my free and paid resources here:

Start Here