When was the last time you looked at the photographs you're using on your website, online directory profiles and social media through the eyes of a prospective counselling client?

Not to check your wrinkles, your hair or whether you've somehow acquired an extra chin. Believe me, I know all about that.

But to think about what your photograph might be communicating to somebody who's considering trusting you with some of the most personal parts of their life.

Because there's something about the photographs we use in our marketing that I think we often overlook.

In this episode of The Grow Your Private Practice Show, I'm sharing a conversation with a counsellor that really made me think, along with a few confessions about my own rather complicated relationship with having my photograph taken.

And there's one particular thing I want you to think about when you look at the photographs you're using. It's something that took me a while to recognise myself.

Listen now, and you might find yourself looking at your website and directory profiles rather differently.

Branding your private practice on a budget with Laura Pearman

Practical ideas for showing up professionally without spending a fortune on photography and branding.

The Armchair Test: How Clients Choose a Counsellor

An interesting look at what might be going through somebody's mind before they decide to contact you.

Why So Many Counsellor Websites Sound the Same

Because your photograph isn't the only thing that helps somebody decide whether you're the right counsellor for them.

Visit my Start Here page for practical help with getting found by more counselling clients and building a private practice that works for you.

If the show has helped you with your private practice, you can Buy Me a Coffee to support it. It's a lovely way to help me keep creating free resources for counsellors.