Get a front row seat to the conversations about AI, AR smartglasses, and the future of enterprise technology from Augmented World Expo 2026.
Michael Allen Nesmith spent 10 years as a creative director at Amazon's Brand Lab — and built something there that had nothing to do with e-commerce: an in-house interpreting agency that embedded sign language interpreters across his team and eventually scaled to Amazon's global workforce. He left that behind to start Non-Breaking Space, a consulting firm helping tech companies build products that actually work for deaf and hard-of-hearing users from day one.
His argument is straightforward. ASL is a spatial language. Signers navigate three-dimensional space as grammar — direction, location, and movement all carry meaning.
The smart glasses industry is working hard to invent spatial context. Michael has been living it his whole life. His response when a company builds spatial hardware without any deaf input: "Uh, hello. We're here. We've been here for a very long time."
At AWE 2026, he walked me through the survivor bias of accessibility data, the curb cut effect as a product strategy, and what it actually means to pressure-test hardware when you're someone the product was never designed for in the first place.
Key Moments:
- [00:00:29] Non-Breaking Space: why Michael left Amazon to consult on deaf inclusion in spatial tech
- [00:01:40] ASL as a spatial language: what the glasses industry is still missing
- [00:05:01] The curb cut effect: how designing for disability creates better products for everyone
- [00:09:09] Nothing for us without us: what real accessibility in the design phase looks like
- [00:16:23] Survivor bias and disability data: "No data is data"
No data on disabled consumers is not a neutral fact. It's a signal your product isn't reaching them — and that's a design failure.
Watch the full episode on YouTube → https://youtu.be/tT2wlc2Z6lc
#SpatialComputing #AccessibilityDesign #TechGlowUp #AWE2026 #SmartGlasses
About Michael Allen Nesmith
Michael Allen Nesmith is a Deaf creative director and accessibility strategist building Non-Breaking Space ( ), a disability-led creative studio focused on emerging technology and accessibility consulting. Prior to founding Non-Breaking Space, Michael spent a decade at Amazon's Brand Innovation Lab, where he led creative on emerging advertising tactics within Amazon's ecosystem.
He also built the Fire TV Global Brand Book, now in active use across 1,500+ marketers worldwide. Earlier in his career, he served as Art Director at Wieden + Kennedy Portland, contributing to early concept development for Google Glass marketing, and went on to build one of the first subtitle apps for Glass in 2013, the same instinct that shapes his work today.
He holds an MFA from the School of the Art Institute of Chicago, three B.A. degrees from Gallaudet University, and a CPACC certification. Michael has delivered a TED talk on inclusive wearable design and has been featured in Forbes, Campaign US, and Puget Sound Business Journal's 40 Under 40.
He also founded Amazon's first in-house ASL interpreting agency and has taught design courses and ASL at Columbia College Chicago, DePaul, Portland State, and SAIC.
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