Welcome to the The Freedthinker, a marketing podcast hosted by Marcus J Freed. It's where we talk to business owners and thought leaders, looking at cutting-edge marketing techniques, what’s working in today’s business climate, how to market on a shoestring, and essential skills to get heard above the noise of the competition.

Freedthinking is a marketing agency based in Los Angeles and London, and can be found at www.freedthinking.com. We help companies get seen & heard by potential customers. Our approach is do *whatever it takes* to market your business - using both traditional and cutting-edge techniques - websites, promo videos, blogs, podcasts, social media-management, digital advertising - and of course harnessing the power of AI as it continues to evolve.

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FREEDTHINKING MARKETING SERVICES

• Promo Videos: https://www.freedthinking.com/promotional-videos
• Digital Ads: https://www.freedthinking.com/digital-ads
• Websites, Copywriting & Consulting: https://www.freedthinking.com/growth-marketing

THE FREEDTHINKER PODCAST ON OTHER PLATFORMS:

APPLE PODCASTS: https://podcasts.apple.com/us/podcast/the-freedthinker/id1705696941

SPOTIFY: https://open.spotify.com/show/1JvB8dynCJmeagNjQ3T0VO?si=d5e640fb531f4515

RSS: https://feeds.buzzsprout.com/2237966.rss

AMAZON/AUDIBLE: https://shorturl.at/cAJPY

INSTAGRAM: https://www.instagram.com/freedthinking

FACEBOOK: https://www.facebook.com/freedthinkingconsulting

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ABOUT JEFFREY VAN DYK:

Jeffrey Van Dyk is on a mission to help visionaries, trailblazers, and change-makers unleash their paradigm-shifting work upon the world. As the founder of The Courageous Messenger, his special genius translating forward-thinking, visionary work into packaging, positioning, and messaging that resonates deeply with the people who are calling for it most. Drawing upon his innate intuition, deep empathy, and seasoned marketing acumen, Jeffrey has a proven track record of helping leaders build thriving businesses from their life’s truest calling that have a significant and lasting global impact. www.TheCourageousMessenger.com

During the interview, we discussed:

• What can do when traditional solutions haven’t worked for you so far?
• How you can package and position your messaging in a way that resonates deeply with the people who are called to it.
• What is “intuition-led” marketing?
• How you can bring a new consciousness to your business and leadership.
• How difficult life experiences can affect to powerful business insights and results.
• Seeing how your inner challenges from the past can show up as the pains and desires of an ideal client.
• Why people hold back from doing marketing that they really need - they may want more business, but on a deeper level they also don’t want to be seen.
• How to make your messaging stand out in a “sea of sameness”.

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We hope you enjoy this episode!

Freedthinking is a growth marketing agency based in Los Angeles. Discover more at www.freedthinking.com.

Instagram: @freedthinking and @marcusjfreed

Welcome to the The Freedthinker, a marketing podcast hosted by Marcus J Freed. It's where we talk to business owners and thought leaders, looking at cutting-edge marketing techniques, what’s working in today’s business climate, how to market on a shoestring, and essential skills to get heard above the noise of the competition.

Freedthinking is a marketing agency based in Los Angeles and London, and can be found at www.freedthinking.com. We help companies get seen & heard by potential customers. Our approach is do *whatever it takes* to market your business - using both traditional and cutting-edge techniques - websites, promo videos, blogs, podcasts, social media-management, digital advertising - and of course harnessing the power of AI as it continues to evolve.

***

FREEDTHINKING MARKETING SERVICES
Promo Videos: https://www.freedthinking.com/promotional-videos
Digital Ads: https://www.freedthinking.com/digital-ads
Websites, Copywriting & Consulting: https://www.freedthinking.com/growth-marketing

THE FREEDTHINKER PODCAST ON OTHER PLATFORMS
APPLE PODCASTS: https://podcasts.apple.com/us/podcast/the-freedthinker/id1705696941
SPOTIFY: https://open.spotify.com/show/1JvB8dynCJmeagNjQ3T0VO?si=d5e640fb531f4515
RSS: https://feeds.buzzsprout.com/2237966.rss
AMAZON/AUDIBLE: https://shorturl.at/cAJPY
INSTAGRAM: https://www.instagram.com/freedthinking
FACEBOOK: https://www.facebook.com/freedthinkingconsulting

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TODAY'S GUEST: HANNAH FELDMAN
Hannah Feldman is co-founder of Kidadl, the global online platform for parents looking to discover the best resources to educate and entertain their children. The business is scaling rapidly and serves an audience of millions of parents worldwide.

Prior to founding Kidadl Hannah worked across law, finance and media. She was a corporate solicitor at Linklaters, before embarking on a banking role at UBS. Hannah worked as a Director at PE firm Hamilton Bradshaw alongside the former “dragon’s den” tycoon James Caan. She is a mum to 3 energetic children and lives with her husband and family in North London.

During the podcast we discussed various things, including:

- How the Kidadl team saw an opportunity during Covid.
- Why they pivoted their business model to make it more relevant to parents and serve many more people.
- How content marketing has proved to be an incredibly successful technique to grow the business.
- Identifying the pain point you are solving in business.
- The deep satisfaction of helping families as a result of what Kidadl offers - and solving real problems in real life.
- Knowing that you can quit your job and start a successful business: you don’t have to be restricted to the 9 to 5.
- Feel the fear and do it anyway!

HANNAH'S LINKS:
https://www.facebook.com/kidadl
Kidadl
https://www.youtube.com/channel/UCcRgoNJXnm1n9I7mB0lm9rw
https://www.pinterest.co.uk/Kidadl
https://twitter.com/kidadlofficial
www.Kidadl.com

Freedthinking is a growth marketing agency based in Los Angeles. Discover more at www.freedthinking.com.

Instagram: @freedthinking and @marcusjfreed

Welcome to the The Freedthinker, a marketing podcast where we talk to business owners and thought leaders, looking at cutting-edge marketing techniques, what’s working in today’s business climate, how to market on a shoestring, and essential skills to get heard above the noise of the competition.

Freedthinking is a marketing agency based in Los Angeles and London, and can be found at www.freedthinking.com. We help companies get seen & heard by potential customers. Our approach is do *whatever it takes* to market your business - using both traditional and cutting-edge techniques - websites, promo videos, blogs, podcasts, social media-management, digital advertising - and of course harnessing the power of AI as it continues to evolve.

FREEDTHINKING MARKETING SERVICES
Promo Videos: https://www.freedthinking.com/promotional-videos
Digital Ads: https://www.freedthinking.com/digital-ads
Websites, Copywriting & Consulting: https://www.freedthinking.com/growth-marketing

THE FREEDTHINKER PODCAST ON OTHER PLATFORMS
APPLE PODCASTS: https://podcasts.apple.com/us/podcast/the-freedthinker/id1705696941
SPOTIFY: https://open.spotify.com/show/1JvB8dynCJmeagNjQ3T0VO?si=d5e640fb531f4515
RSS: https://feeds.buzzsprout.com/2237966.rss
AMAZON/AUDIBLE: https://shorturl.at/cAJPY
INSTAGRAM: https://www.instagram.com/freedthinking
FACEBOOK: https://www.facebook.com/freedthinkingconsulting

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TODAY'S GUEST: VIVI FRIEDGUT
Vivi Friedgut is the founder/CEO of Blackbullion - the financial wellbeing company reaching over 1.2 million young people worldwide. The award winning startup, utilising gamification and open banking, supports young people to make the best financial decisions for their future. Students are also able to access additional funding through the recently acquired Scholarship Hub - the largest platform of its kind in the UK.

Vivi is former UHNWI wealth manager and a regular presenter about financial empowerment and developing a personal financial playbook. Vivi is a regular public speaker and panelist and a published author who was recently named FinTech Magazine’s Top100 Women

In this episode, Blackbullion CEO Vivi Friedgut discusses:
- Why she saw the need for marketing very early on, and how it became one of her key focal points as she grew the business.
- How startup entrepreneurs can learn from these successes and effective lessons.
- The rise of "Finfluencers" - Fintech (financial technology) influencers, and problems that can arise.
- How she grew Blackbullion from a primarily in-person experience to a powerful online platform.

LINKS
Fintech100 women https://fintechmagazine.com/magazine/fintech-top-100-women
https://www.blackbullion.com/blog
https://business.blackbullion.com/
https://twitter.com/blackbullion
https://www.instagram.com/vivifriedgut/
https://www.linkedin.com/in/vivifriedgut/

Freedthinking is a growth marketing agency based in Los Angeles. Discover more at www.freedthinking.com.

Instagram: @freedthinking and @marcusjfreed