The Floral CEO copertina

The Floral CEO

The Floral CEO

Di: Jeni Becht
Ascolta gratuitamente

A proposito di questo titolo

 Struggling to turn your floral design talent into a profitable, scalable, and stress-free business? Welcome to The Floral CEO® Podcast—the ultimate audio destination for wedding and event florists, flower-shop owners, and creative entrepreneurs who want to book bigger budgets, price with confidence, and lead like a true CEO. Hosted by Jeni Becht, award-winning wedding florist, event designer, and floral business coach with 25 + years in the industry, each weekly episode dives into: Profitable pricing strategies: markup formulas and minimums fine-tuned for weddings & events Magnetic marketing & local-SEO hacks: social posts, blogs, and Google tricks that attract high-budget couples and planners High-converting sales funnels: inquiry replies, proposals, and follow-up scripts that turn curious leads into dream clients Streamlined systems & smart outsourcing: workflows, templates, and hiring tips that free you from the design bench CEO mindset & sustainable growth: leadership habits and eco-friendly practices that keep both you and your business flourishing Jeni pairs real-world success stories with actionable strategies you can implement today, so you’ll spend less time hustling and more time designing breathtaking bouquets, installations, and arrangements. Ready to scale your florist business and reclaim your life? Follow, subscribe, and leave a review on Apple Podcasts, Spotify, Amazon Music, or your favorite podcast app. 🌸 Connect & learn more: Website & free resources: http://floralceo.com Instagram & Facebook: @‌thefloralceo Turn your passion for flowers into the six-figure floral business you deserve—one episode at a time. Website- floralceo.com Social @‌thefloralceo.com© 2026 Jeni Becht Economia Gestione e leadership Leadership Marketing Marketing e vendite
Episodi
  • The True Cost of Styled Shoots (and Why You Don’t Have to Do It Alone)

    The True Cost of Styled Shoots (and Why You Don’t Have to Do It Alone)
    Feb 23 2026
    Hello Flower friends. Today we're gonna talk about style shoots, and I've been reminded of really like the costs, not only from a, you know. Actual phy physical costs, like money, you have to pay for the flowers and all these things, but like the emotional costs and the mental energy that you're using there, it's so much bigger than I think somebody looking in on Instagram at somebody's magical moment really is.So, style shoots are super glamorous on Instagram, but let's really talk about the actual cost you. Because that's way, way, way, way, way more than flowers. All right, so let's start off with the real cost of flowers. You are usually not putting your shoddy foot forward, so we're not usually putting in things that are leftovers or are maybe not at their peak of their prime, usually not basic Betty Flowers you're using.Buying premium blooms, you're designing multiple pieces for content. So a ceremony, a table, a bouquet, an installation on and on. Flowers are often not easily repurposable for paid work, so you're not like able to just, I'm gonna take all these and then tear it apart and then use it for a paid job. Usually there isn't that like great opportunity to do that. And then there's a risk of waste if designs don't photograph well, like you could potentially have something that just doesn't photograph well for some reason. Um, this is a marketing expense, not a fun creative project. It costs money to market. In styled shoots are a way to market your business in several levels.Marketing with the pictures that you're getting in the long run. Marketing, hopefully if you have a team on board that is stellar and is, you know, uh, people who are usually kind of at their top of their game that are, are vendors that like to be submitted for styled shoots for potential publication. Then there's a relationship capital. The relationships that you build at these, it's just, there's just domino of value, and I would love for you to get that value out of those situations, but I would love for you not to blow your marketing budget on one. All right, the next one. Is really the time costs, and nobody really talks about this, but as someone who backs into what my hourly wage is. Often and does that with coaching clients, like things take time, mood boards, conceptions, like all of those things, take time. Emailing with collaborators, coordinating schedules, chasing deliverables, packing and loading, and set up and tear down, editing content, posting, tagging, following up. You could easily put in 24 40, 22, 40 hours into one shoot.Easy. Um, and that's time you could have spent designing for paying clients, working on your business or imagine this resting. All right. The next one is the mental and emotional load. This part is exhausting. Will the photographer deliver the actual. Like look and feel that I'm going for, will this venue share the images?Will this even attract my ideal client? Do I choose? Did I choose? Like, you know, you're always looking at something and you're just like, oh my God, it's so beautiful. But really, did you choose the right color palette, concept model, and all of that for the right. You know, venue and all of that with the right photographer.'cause like all these things kind of meld together. The emotional labor on this is totally real. All right. Then there is the collaboration tax. Even with donations, you are still coordinating a mini production. You are often carrying the creative and logistics load because like the flowers are the prettiest part of that. I care about things being really fucking pretty when I'm doing these types of things, and that can sometimes be dicey, so I, I wanna make sure that I'm getting the right team in place. All right, and then you're relying on other people's professionalism. You can't, don't control timelines, edits, or brand alignment, and sometimes you walk away with images you don't even want to use, which is a complete truth.I had this exact example when gay marriage was legalized in Minnesota. Somebody invited me into a inclusive shoot that was basically like a pride themed. It was in June, so it was going to be published in like a local pride, um, themed magazine and on and on, and. The photographer, like I really liked them as a person, but that was some dark and booty shit.Like they just have a darker photo style than I like to fill my feed with. I like light and airy. I think light and airy speaks to money, and so I spent close to a thousand dollars of flowers and I mean, I can say that I did it and I did it for a good reason to celebrate, but. I didn't post those photos because they were too dark and it just wasn't my jam. All right, then here's the hard truth. Style shoots are high effort, high emotional output, like high cost, low certainty from an ROI perspective. They can be, but. They're not only the one way to build a portfolio or elevate your brand...
    Mostra di più Mostra meno
    13 min
  • You Deserve to Make Money: Money Mindset Shifts Every Florist Needs

    You Deserve to Make Money: Money Mindset Shifts Every Florist Needs
    Feb 18 2026

    Money is one of the most emotional, loaded topics in the floral industry—and it’s keeping too many florists stuck in survival mode. In this episode, Jen dives deep into the money mindset shifts florists need to make to stop undercharging, stop feeling guilty about profit, and start building a business that actually supports their life.

    If you’ve ever felt awkward charging what you’re worth, told yourself “I do this because I love flowers,” or normalized burnout as part of the job—this episode is your wake-up call.

    In this episode, we cover:

    • Why wanting to make money does not make you greedy
    • The damaging “starving artist” narrative in creative industries
    • Why revenue does not equal profit (and why so many florists still aren’t paying themselves)
    • How underpricing actually hurts your clients, not just you
    • The invisible labor florists provide (logistics, emotional labor, problem-solving)
    • Why your business should fund your life—not consume it
    • The difference between survival mode and abundance mode
    • How being paid well allows you to show up more creatively and confidently

    Powerful Money Mindset Shifts:

    • Wanting more money = financial security, not greed
    • Being busy doesn’t mean being successful
    • Underpricing isn’t generosity—it’s self-sabotage
    • Your expertise has value beyond the flowers
    • You don’t have to struggle to be worthy
    • A profitable business creates freedom, not burnout

    Reflection Prompts from This Episode:

    • Where am I undercharging because I’m afraid?
    • What would change if I truly believed I deserved to be paid well?
    • What is one small money boundary I can set this month?
    • What hourly rate do I actually need to feel valued for my time?

    Links & Resources Mentioned:

    • Floral CEO Mastermind: https://floralceo.com/mastermind
    • Workshops & Education: https://floralceo.com/workshop
    Mostra di più Mostra meno
    29 min
  • From Chaos to Clarity: A Post-Valentine’s Day Recap for Florists

    From Chaos to Clarity: A Post-Valentine’s Day Recap for Florists
    Feb 16 2026

    Valentine’s Day is over—and whether you crushed it or barely survived, the real growth happens after the holiday. In this minisode, Jen walks florists through how to do a post-holiday recap like a CEO so you can stop repeating the same chaos every year and start building a more profitable, sustainable business.

    If you’re tired of white-knuckling holidays and hoping “next year will be better,” this episode will show you how to turn Valentine’s (and every major holiday) into a data-driven growth strategy.

    In this episode, we cover:

    • Why the money is in the review, not just the revenue
    • How to use data (not feelings) to make better business decisions
    • The 5 areas every florist should review after Valentine’s Day:
      • Financials (revenue, average order value, profit margin)
      • Operations & systems (what broke, what worked)
      • Labor & staffing (overstaffed vs understaffed)
      • Product mix & pricing (what sold, what didn’t)
      • Your energy & capacity (burnout prevention)
    • How your Valentine’s data informs:
      • Mother’s Day
      • Prom
      • Wedding season
      • Hiring decisions
    • The CEO mindset shift from “survive it” to “optimize it”
    • How to make future holidays more profitable without working harder

    Free Resource:
    Download the free Holiday Recap Worksheet to walk through this process step by step:
    👉 https://floralceo.com/holiday

    This worksheet helps you review:

    • Your numbers
    • Your systems
    • Your staffing
    • Your pricing
    • Your own capacity

    So next year, you’re not guessing—you’re leading like a CEO.
    Mostra di più Mostra meno
    15 min
Ancora nessuna recensione