The True Cost of Styled Shoots (and Why You Don’t Have to Do It Alone) copertina

The True Cost of Styled Shoots (and Why You Don’t Have to Do It Alone)

The True Cost of Styled Shoots (and Why You Don’t Have to Do It Alone)

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 Hello Flower friends. Today we're gonna talk about style shoots, and I've been reminded of really like the costs, not only from a, you know. Actual phy physical costs, like money, you have to pay for the flowers and all these things, but like the emotional costs and the mental energy that you're using there, it's so much bigger than I think somebody looking in on Instagram at somebody's magical moment really is.So, style shoots are super glamorous on Instagram, but let's really talk about the actual cost you. Because that's way, way, way, way, way more than flowers. All right, so let's start off with the real cost of flowers. You are usually not putting your shoddy foot forward, so we're not usually putting in things that are leftovers or are maybe not at their peak of their prime, usually not basic Betty Flowers you're using.Buying premium blooms, you're designing multiple pieces for content. So a ceremony, a table, a bouquet, an installation on and on. Flowers are often not easily repurposable for paid work, so you're not like able to just, I'm gonna take all these and then tear it apart and then use it for a paid job. Usually there isn't that like great opportunity to do that. And then there's a risk of waste if designs don't photograph well, like you could potentially have something that just doesn't photograph well for some reason. Um, this is a marketing expense, not a fun creative project. It costs money to market. In styled shoots are a way to market your business in several levels.Marketing with the pictures that you're getting in the long run. Marketing, hopefully if you have a team on board that is stellar and is, you know, uh, people who are usually kind of at their top of their game that are, are vendors that like to be submitted for styled shoots for potential publication. Then there's a relationship capital. The relationships that you build at these, it's just, there's just domino of value, and I would love for you to get that value out of those situations, but I would love for you not to blow your marketing budget on one. All right, the next one. Is really the time costs, and nobody really talks about this, but as someone who backs into what my hourly wage is. Often and does that with coaching clients, like things take time, mood boards, conceptions, like all of those things, take time. Emailing with collaborators, coordinating schedules, chasing deliverables, packing and loading, and set up and tear down, editing content, posting, tagging, following up. You could easily put in 24 40, 22, 40 hours into one shoot.Easy. Um, and that's time you could have spent designing for paying clients, working on your business or imagine this resting. All right. The next one is the mental and emotional load. This part is exhausting. Will the photographer deliver the actual. Like look and feel that I'm going for, will this venue share the images?Will this even attract my ideal client? Do I choose? Did I choose? Like, you know, you're always looking at something and you're just like, oh my God, it's so beautiful. But really, did you choose the right color palette, concept model, and all of that for the right. You know, venue and all of that with the right photographer.'cause like all these things kind of meld together. The emotional labor on this is totally real. All right. Then there is the collaboration tax. Even with donations, you are still coordinating a mini production. You are often carrying the creative and logistics load because like the flowers are the prettiest part of that. I care about things being really fucking pretty when I'm doing these types of things, and that can sometimes be dicey, so I, I wanna make sure that I'm getting the right team in place. All right, and then you're relying on other people's professionalism. You can't, don't control timelines, edits, or brand alignment, and sometimes you walk away with images you don't even want to use, which is a complete truth.I had this exact example when gay marriage was legalized in Minnesota. Somebody invited me into a inclusive shoot that was basically like a pride themed. It was in June, so it was going to be published in like a local pride, um, themed magazine and on and on, and. The photographer, like I really liked them as a person, but that was some dark and booty shit.Like they just have a darker photo style than I like to fill my feed with. I like light and airy. I think light and airy speaks to money, and so I spent close to a thousand dollars of flowers and I mean, I can say that I did it and I did it for a good reason to celebrate, but. I didn't post those photos because they were too dark and it just wasn't my jam. All right, then here's the hard truth. Style shoots are high effort, high emotional output, like high cost, low certainty from an ROI perspective. They can be, but. They're not only the one way to build a portfolio or elevate your brand...
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