Valentine’s Day is over—and whether you crushed it or barely survived, the real growth happens after the holiday. In this minisode, Jen walks florists through how to do a post-holiday recap like a CEO so you can stop repeating the same chaos every year and start building a more profitable, sustainable business.

If you’re tired of white-knuckling holidays and hoping “next year will be better,” this episode will show you how to turn Valentine’s (and every major holiday) into a data-driven growth strategy.

In this episode, we cover:

• Why the money is in the review, not just the revenue
• How to use data (not feelings) to make better business decisions
• The 5 areas every florist should review after Valentine’s Day:
  • Financials (revenue, average order value, profit margin)
  • Operations & systems (what broke, what worked)
  • Labor & staffing (overstaffed vs understaffed)
  • Product mix & pricing (what sold, what didn’t)
  • Your energy & capacity (burnout prevention)
• How your Valentine’s data informs:
  • Mother’s Day
  • Prom
  • Wedding season
  • Hiring decisions
• The CEO mindset shift from “survive it” to “optimize it”
• How to make future holidays more profitable without working harder

Free Resource:
Download the free Holiday Recap Worksheet to walk through this process step by step:
👉 https://floralceo.com/holiday

This worksheet helps you review:

• Your numbers
• Your systems
• Your staffing
• Your pricing
• Your own capacity

So next year, you’re not guessing—you’re leading like a CEO.