Esthetician Podcast; Business tips for Beauty professionals copertina

Esthetician Podcast; Business tips for Beauty professionals

Esthetician Podcast; Business tips for Beauty professionals

Di: Kari Jo
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A proposito di questo titolo

Welcome to "Esthetician Podcast," your ultimate guide to thriving in the esthetics industry! Hosted by Kari Jo Patterson, a seasoned esthetician and business coach with over twenty years of experience, this podcast is designed for estheticians at every stage of their career who are looking to build a successful and sustainable business. Every episode of "Esthetician Podcast" provides you with practical tips, proven strategies, and inspiring stories to help you navigate the challenges of building an esthetics empire.


This podcast is for you if you’ve ever found yourself Googling questions like…


1. How do I get 20 clients a month consistently?

2. How do I get more rebooking without being pushy?

3. What do I say in a consultation to close clients?

4. Should I include retail in my program or sell it separately?

5. What do I say when a client wants results but won't invest?

6. How do I hire the right esthetician for my team?

7. What do I do if my new employee has no clients?

8. How do I get out from behind the chair without losing clients?

9. How do I coach my team instead of micromanaging them?

10. How much should I pay my employees?

11. Why am I booked but not making any money?

© 2026 Esthetician Podcast; Business tips for Beauty professionals
Economia Gestione e leadership Leadership
  • 108: Esthetician Mindset Shift: Stop Needing Clients & Start Hitting Profit Goals
    Feb 25 2026

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    Ready to stop chasing clients and start leading them? We kick off 2026 by reframing the way estheticians walk into every consultation: calm, clear, and confident, as if the bills are already paid. That single posture shift changes everything from rebooking rates to retail conversions, because clients can feel the difference between pressure and leadership.

    Harmony, a registered nurse and advanced aesthetician building a multi-practitioner space in a tiny market, opens up about a familiar challenge: more services and longer hours, but profits that don’t scale with effort. We dig into the real blocker—operating without a scoreboard—and build a simple, repeatable system for clarity. In 15 minutes a week, track total clients, service revenue, retail revenue, and capacity versus demand. Then turn data into decisions with quarterly averages that reveal where growth hides and where money leaks.

    From there, we reverse engineer daily revenue targets. Add monthly operating expenses to your desired take-home, divide by working days, and walk in each morning with a clear number to hit. If the schedule falls short, plan two or three ethical upgrades or targeted products that align with client goals. No pressure. No gimmicks. Just preparation and outcomes. We also discuss booth rent realism, annual increases, and how administrative support becomes affordable when the numbers drive the plan.

    Expect exact steps, not fluff: a tracking cadence, the categories that matter, how to translate averages into action, and how to sell with integrity by welcoming no on the way to yes. You’ll leave ready to swap discounts for data, anxiety for targets, and hope for a plan that compounds into stable profit—so you can pay your team well, invest wisely, and love the work again.

    If this helped, hit follow, share it with a fellow solo esthetician, and leave a quick review. Want coaching on your toughest bottleneck? Apply for a Breakthrough Audit via the link in the show notes and you could be our next guest.

    To learn more about Kari Jo visit: https://www.karijopatterson.com

    Want to do a live Business Breakthrough Audit on the podcast with me?

    Apply here - https://forms.gle/hMF2MYTUsUMyAW477

    Ready to Invest in yourself and your business?

    Book a Free Discovery Call - https://stan.store/EstheLaunchAcademy/p/free-20-minute-consultation-

    Connect with me on your fav social platform:
    Instagram: https://www.instagram.com/kari.jo.patterson
    Facebook: https://www.facebook.com/karijopattersonestheticiancoach
    Threads: https://www.threads.net/@kari.jo.patterson

    Links You May Want to Check out:

    Join the Client Building for Estheticians group: https://www.facebook.com/groups/clientbuildingforestheticians
    Check out Kari Jo’s courses here https://esthelaunchacademy.com

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    29 min
  • 107: Esthetician Models Strategy: Why Your Clients Aren’t Rebooking
    Feb 18 2026

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    We share the system that turns models into momentum, lashes into stability, and scripted consults into stress-free rebooks. The aim is simple: use repeatable services to buy time, then build authority so facials and premium treatments stick.

    • why repeatable services stabilize cash flow
    • how to script a consult that sells early
    • when facial models help and when they don’t
    • using lashes to fund skill-building and training
    • turning feedback into authority, not discounting
    • guiding clients into higher-value services
    • hiring timing once your niche fills
    • practical steps to pre-frame rebooking

    Use code KariJo at checkout for 15% off Borboleta’s online lash training. Go to https://borboleta.com/
    Book a call with me: click the coaching link in the show notes
    Please like and follow the podcast


    To learn more about Kari Jo visit: https://www.karijopatterson.com

    Want to do a live Business Breakthrough Audit on the podcast with me?

    Apply here - https://forms.gle/hMF2MYTUsUMyAW477

    Ready to Invest in yourself and your business?

    Book a Free Discovery Call - https://stan.store/EstheLaunchAcademy/p/free-20-minute-consultation-

    Connect with me on your fav social platform:
    Instagram: https://www.instagram.com/kari.jo.patterson
    Facebook: https://www.facebook.com/karijopattersonestheticiancoach
    Threads: https://www.threads.net/@kari.jo.patterson

    Links You May Want to Check out:

    Join the Client Building for Estheticians group: https://www.facebook.com/groups/clientbuildingforestheticians
    Check out Kari Jo’s courses here https://esthelaunchacademy.com

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    19 min
  • 106: How Estheticians Can Sell Confidently Without Feeling Pushy with guest Nikki Rausch
    Feb 11 2026

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    Selling doesn’t have to feel like pressure. When clients worry about sounding rude and pros worry about being pushy, everyone hesitates and outcomes suffer. We brought in sales strategist Nikki Roush to show how permission-based selling turns awkward moments into clear next steps, so estheticians can lead with confidence and clients can say yes without friction.

    We break down Nikki’s five-step Selling Staircase—Introduction, Create Curiosity, Discovery, Proposal, and Close—and show how to climb it one invitation at a time. You’ll hear how to spot buying signals in real conversations, what to say when someone asks about a new service mid-appointment, and the exact language that earns permission to proceed. We also dig into the role of scripts: useful as structure, dangerous as a crutch. The goal isn’t to memorize lines; it’s to communicate in your voice, meet clients where they are, and guide the next step.

    You’ll learn how to handle the five common outcomes of a close—yes, a question, an objection, a no, or “I need to think about it”—without losing momentum. We share practical ways to prevent “parking spaces” like call later or check the site, and replace them with let’s get it on the calendar now. Expect tactics you can use today: framing the session flow to balance power, asking permission to lead, and making payment and scheduling effortless. The result is sales that feel like care, stronger rebooks, and better product follow-through.

    If you’re ready to stop convincing and start collaborating with your clients, this one’s for you. Subscribe, share with a fellow esthetician, and leave a review with your biggest takeaway—we’d love to hear which invitation you’ll try first.

    Find Nikki here: Instagram - https://www.instagram.com/your_sales_maven/

    FREE RESOURCE: Free Training: Seal The Deal: Questions that close sales $47 value
    https://yoursalesmaven.com/karijo

    To learn more about Kari Jo visit: https://www.karijopatterson.com

    Want to do a live Business Breakthrough Audit on the podcast with me?

    Apply here - https://forms.gle/hMF2MYTUsUMyAW477

    Ready to Invest in yourself and your business?

    Book a Free Discovery Call - https://stan.store/EstheLaunchAcademy/p/free-20-minute-consultation-

    Connect with me on your fav social platform:
    Instagram: https://www.instagram.com/kari.jo.patterson
    Facebook: https://www.facebook.com/karijopattersonestheticiancoach
    Threads: https://www.threads.net/@kari.jo.patterson

    Links You May Want to Check out:

    Join the Client Building for Estheticians group: https://www.facebook.com/groups/clientbuildingforestheticians
    Check out Kari Jo’s courses here https://esthelaunchacademy.com

    Mostra di più Mostra meno
    37 min
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