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Jared Harman went from working play-by-play in Canadian hockey to founding The One Group Agency, now a 16-person marketing agency serving clients across North America and beyond. On this episode of the Elevate Collection Podcast, Jared breaks down what it actually takes to build a marketing agency that lasts, why chasing short-term ROI kills long-term brand loyalty, and the three questions he asks every client before building a strategy.

Jared also gets real about the failures that led him to entrepreneurship, why he believes most "marketing problems" are actually leadership problems in disguise, and how his agency is building an AI ecosystem to stay ahead without losing the human element clients actually pay for.

In this episode:

• Jared's path from family restaurant business to hockey broadcasting to founding a marketing agency
• Lessons learned from two failed business ventures before The One Group Agency
• Why short-term ROI thinking destroys brand loyalty (and what to do instead)
• How to build a content strategy across YouTube, TikTok, Instagram, and LinkedIn on any budget
• The 3 questions every company needs answered before building a marketing plan
• Why most marketing failures actually start in leadership, not the marketing team
• How AI is changing agency work without replacing the people clients trust
• Jared's definition of legacy: being a good human, not just a good CEO

Connect with Jared Harman & The One Group Agency:
https://www.onegroupagency.ca/

Connect with Elevate Collection:
🌐 elevatecollection.co
🎙️ Follow the Elevate Collection Podcast for more conversations at the intersection of brand strategy, sports, and legacy building.

Before you go - here are three ways to continue elevating your legacy & connect:

1. Follow @ElevateCollection.co on Instagram along with your host, @alexandriareed.co & @Jordanhawkins.co
2. Subscribe to never miss an episode and get exclusive content
3. Share this trailer with three people who need to hear it

Remember: Your influence is just the beginning. Your legacy is the destination.

See you soon, where influence meets legacy.

Send us Fan Mail

He has an engineering degree. He's a top 100 attorney. And his name is on his son's birth certificate — under "Delivered By."

Because Niv Davidovich caught his baby like a football in the back of a Lexus sedan, two minutes from his house, outside a Whole Foods, on a Friday night. It made international news. ABC had a helicopter circling. Uber sent a onesie.

And then he went back to being one of California's most sought-after real estate attorneys.

We sat down with Niv Davidovich on the Elevate Collection Podcast — landlord-tenant litigator, real estate law expert, and one of the most direct, no-nonsense voices on what's actually happening inside California's housing crisis. Niv connects with over 4,000 real estate professionals on LinkedIn — and he's earned it, because he talks like a person, not a credential.

This episode is equal parts wild storytelling and real estate education that every athlete, investor, agent, and property owner needs to hear.

In this episode we get into:

— The full story of delivering his son in an Uber outside a Whole Foods on the Sabbath (yes, really)
— Why Uber PR was all over it — and what he actually got in return ($250 in credits and a onesie)
— How athletes and entertainers should be structuring LLCs and trusts to protect their real estate privacy
— Why owning property in California is no longer a side hustle — it's NFL playoffs with your team losing
— The landlord vs. tenant war playing out in LA, NYC, Seattle, and DC right now
— Squatters, fake leases written on ChatGPT, and why the police can't help you
— The machete story (yes, there's a machete story)
— How a city councilman changed an eviction law mid-case — and why Niv has the recording to prove it
— Why California says it wants affordable housing and then makes it nearly impossible to build
— What he'd change if he could tear the whole system down and rebuild it from scratch
— His family's journey from the USSR — and why he's fighting to make sure those ideas don't come back
— Why you should call a real estate attorney before you buy, not after

"Owning property in Los Angeles right now is like being in the NFL during playoffs with your team not doing so well. This is not a side hustle. If you're not prepared for it, you are going to get run over." — Niv Davidovich

This is what the Elevate Collection Podcast is built for — bringing you into rooms where the real conversations happen, with people who tell you the truth.

🌐 www.elevatecollection.co | www.davidovichlaw.com
⚖️ Work with Niv — California landlord tenant, real estate, construction & employment litigation: connect with him on LinkedIn

#NivDavidovich #ElevateCollection #ElevateCollectionPodcast #CaliforniaRealEstate #LandlordTenantLaw #SquatterLaws #RealEstateLaw #RealEstateAttorney #CaliforniaHousingCrisis #LARealestate #EvictionLaw #RentControl #AthleteRealEstate #RealEstateInvesting #AssetProtection #LLCStrategy #RealEstateTips #PropertyRights #WhereInfluenceMeetsLegacy #SportsBusiness #RealEstatePodcast #InvestorEducation #WealthBuilding #RealEstateLitigation #HousingCrisis #TopAttorney #LandlordRights #RealEstateInvestor #AthleteWealth #EntertainmentBusiness

Before you go - here are three ways to continue elevating your legacy & connect:

1. Follow @ElevateCollection.co on Instagram along with your host, @alexandriareed.co & @Jordanhawkins.co
2. Subscribe to never miss an episode and get exclusive content
3. Share this trailer with three people who need to hear it

Remember: Your influence is just the beginning. Your legacy is the destination.

See you soon, where influence meets legacy.

Send us Fan Mail

The recruiting journey can feel like a maze built out of opinions, pressure, and expensive “helpers” who may not have your best interests at heart. From Hamptons Tech Week at the Montauk Yacht Club, we sit down with Jimmy Marshall, founder of PAVE, to talk about the one advantage that changes everything for a young athlete: real access to someone who has already done what you’re trying to do.

Jimmy draws from his own path as a former Division I basketball player at Northeastern University and explains how early exposure to high-level athletes forced him to take his craft seriously. Now, with NIL reshaping college sports and the rules changing constantly, he sees families struggling to find trustworthy, verified experience. That gap creates risk for athletes and parents alike: wasted time, wasted money, and decisions made without clear feedback from people who have actually navigated the process.

We get into how PAVE works, why Jimmy describes it as “Airbnb and Cameo for sports,” and what mentorship looks like when it’s practical, direct, and paid for transparently. He also shares his sharpest guidance for recruits: the best advice is often what not to do, because avoiding the wrong paths can be more valuable than copying someone else’s playbook. If you care about youth sports, college recruiting, NIL, athlete mentorship, and protecting families from a predatory marketplace, this conversation will give you a clearer lens and a real next step.

Subscribe for more founder stories at the intersection of sports and tech, share this with a parent or athlete who needs it, and leave a review if you want more conversations like this.

Before you go - here are three ways to continue elevating your legacy & connect:

1. Follow @ElevateCollection.co on Instagram along with your host, @alexandriareed.co & @Jordanhawkins.co
2. Subscribe to never miss an episode and get exclusive content
3. Share this trailer with three people who need to hear it

Remember: Your influence is just the beginning. Your legacy is the destination.

See you soon, where influence meets legacy.