E932: I break down the most interesting marketing opportunities I'm seeing right now and why they matter if you care about getting in early.

We start with the Digg relaunch and why, despite recent crackdowns on obvious SEO spam, it's still one of the most compelling platforms to pay attention to. I explain what's changed since the first Digg episode, which niches are being targeted, which ones are not, and how non-SEO brands can still use Digg effectively for long-term marketing and visibility.

Next, we cover the announcement of ads coming to ChatGPT. I walk through OpenAI's stated ad principles, what this likely means for AI SEO, and why ads probably won't influence model responses. I also talk about the opportunity window that tends to open when a major platform launches ads and why early experimentation often matters more than perfect execution.

Finally, I share real results from the recent press kit episode and explain why every serious marketing or SEO strategy should include one. We look at how press kits affect backlinks, topical authority, and brand searches, and why journalists rely on them more than most people realize.

Topics covered:
- What has changed since Digg's relaunch and why it still matters
- How Digg is handling SEO spam and which niches are being affected
- Why Digg could follow a similar SEO trajectory to Reddit
- How to use Digg for top-of-funnel content instead of direct promotion
- The role of AI moderation and how it may shape future promotion
- What OpenAI has announced about ads in ChatGPT
- Why ChatGPT ads likely won't impact AI SEO rankings
- The size of the opportunity when new ad platforms launch
- Past examples of early ad platform inefficiencies
- Why press kits make it easier for journalists to link to you correctly
- How press kits can influence brand searches and site links

⭐️ E927 - Why Every SEO Strategy Needs a Press Kit (Most People Miss This) - https://youtu.be/hlZwZpGg76I
⭐️ E928 - Digg Just Relaunched - And It's the Wildest Parasite SEO Opportunity of the Decade - https://youtu.be/xf9QYuAKFHo

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction to Crazy Alpha in Marketing
00:40 Digg's Evolution and Opportunities
07:05 ChatGPT Ads: A New Frontier
12:40 The SERP Results of Press Kits in SEO
13:54 Conclusion and Episode Wrap-Up

The Edward Show. The #1 search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#searchengineoptimization #chatgptads #arbitrage #digitalmarketing

E931: Small and mid-sized law firms regularly can outrank national legal brands in Google, even with smaller teams and far lower marketing budgets.

This breaks down how that actually happens. We go deep into what drives legal search rankings, what converts traffic into signed cases, and why many common law firm SEO strategies fail. This is a practical, experience-based discussion focused on results, not surface-level SEO tactics.

Nick Cohen, a lawyer and the founder of Matador Solutions, joins the show to explain how legal SEO works in real markets. Nick has spent years helping law firms compete in some of the most competitive legal search landscapes in the United States, and he shares exactly what he's seeing work today across content, Google Maps, reviews, links, AI, and compliance.

Topics covered:
- Why small law firms can outrank large national legal brands
- How Google's algorithm became increasingly local for legal searches
- What makes legal SEO fundamentally different from other local SEO niches
- Why most law firm blog content generates traffic but no signed cases
- How practice area pages should be built to rank and convert
- Pillar pages, supporting content, and topical authority for law firms
- How informational content supports high-intent legal keywords
- What actually builds trust on law firm websites
- Conversion factors that matter in legal marketing (and what doesn't)
- The role of copy, credibility, and clarity in legal conversions
- Why video testimonials are critical for law firm SEO
- How YouTube testimonials can rank for legal keywords
- Link building strategies that work in competitive legal markets
- Why local and relevant links often outperform high-DA links
- Earned media vs paid links for law firms
- Google Business Profile optimization in competitive cities
- The real impact of reviews on map pack rankings
- When keyword placement in Google Business Profiles works
- Common SEO mistakes agencies make when working with law firms
- SEO metrics law firms obsess over that don't correlate with cases
- How to measure SEO success when one case can be worth millions
- How AI is being used in legal SEO today
- The risks of AI-generated content in legal marketing
- QA processes and verification systems for legal content
- Title tags, SERP optimization, and improving click-through rate
- Exact match domains, link velocity, and brand signals
- The single most important SEO lever for law firms with limited resources

Who this episode is for:
- Law firm owners and managing partners
- SEO agencies working with legal clients
- Marketers entering the legal SEO space
- Anyone focused on turning rankings into real business

⭐️ Matador Solutions - https://www.matadorsolutions.net/
⭐️ Nick Cohen on LinkedIn - https://www.linkedin.com/in/nickecohen/
⭐️ Get in touch with Nick - nick@matadorsolutions.net

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction and Guest Background
00:52 Founding of Matador Solutions and Its Evolution
02:42 SEO Strategies for Law Firms
05:13 Matador's Recent SEO Success
12:20 Competing with Big Legal Brands
17:21 Content Strategy for Law Firms
25:43 Building Trust and Authority
30:02 Link Building and Citations
39:46 Facebook Posts for SEO
40:29 Importance of 24/7 Phone Answering for Lawyers
42:38 AI in Legal SEO: Benefits and Risks
44:39 Content Creation and AI Integration
53:58 Common SEO Mistakes and Best Practices
56:40 Optimizing Google Business Profiles for Lawyers
01:00:54 Measuring SEO Success in the Legal Industry
01:02:55 Personal Connection to Legal SEO
01:12:46 Lightning Round: Quick SEO Tips
01:14:55 Conclusion and Contact Information

The Edward Show. The #1 search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#legalseo #legalsearchengineoptimization #lawseo #localseo

E929: David Quaid joins the show to break down three link building techniques that still work today across local businesses, SaaS companies, and any other industry.

This is a practical conversation about how Google treats links, why many SEO "rules" don't exist, and how to build links without buying them or obsessing over domain authority.

If you work in SEO, run an agency, own a local business, or manage SaaS growth, this episode gives you frameworks you can apply immediately.

What you'll learn:
- Why reciprocal links are not inherently bad and when they make sense
- How Google evaluates links at the page level, not the domain level
- Why the sentence and anchor text around a link matters more than site-wide relevance
- How to build real partnerships that create links naturally
- The difference between authority and relevance and how they work together
- Why a linking page must rank for the link to pass value
- How many clicks a page actually needs to start passing authority
- How SaaS companies can use adjacent products and integrations to earn links
- How directories, profiles, and verified listings can help early-stage sites
- When indexing services make sense and when they don't
- How Reddit, social platforms, and link chains can help with discovery and crawling
- Why buying links often leads to diminishing returns
- How SEO fundamentals haven't really changed, despite constant noise
- Why creativity still matters more than tactics in link building

Topics covered:
- Local SEO link building
- SaaS partnerships and integrations
- Reciprocal links at scale
- Page-level authority vs domain authority
- Topical authority and anchor text
- Link decay and dampening effects
- Parasite SEO and indexing
- Reddit, Digg, and community-driven links
- SEO compounding effects
- Common myths that hold SEOs back

If you're tired of vague advice and want to understand why things work, this episode is for you.

⭐️ David Quaid on 𝕏 - https://x.com/DavidGQuaid
⭐️ David Quaid on LinkedIn - https://www.linkedin.com/in/davidquaid/
⭐️ David Quaid's agency - https://primaryposition.com/

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction to Link Building Techniques
00:49 Debunking Link Building Myths
01:29 Local Link Building Strategies
02:41 Relevance and Authority in Link Building
03:30 Creative Link Building Approaches
08:16 Case Studies and Success Stories
16:49 Reciprocal Links and Partnerships
24:07 Verified Profiles and ORM
28:23 The Value of Manual Backlink Indexing
29:25 Using Reddit for SEO Link Building
30:22 Creating Link Chains and Indexing Strategies
32:34 Parasitic SEO and Domain Authority
34:30 Owning and Managing Subreddits for SEO
36:43 The Basics and Evolution of SEO
38:30 Compounding Effects in SEO
40:36 Listener Feedback and Success Stories
43:23 AI and Automation in SEO
45:46 Concluding Remarks and Episode Wrap-Up

The Edward Show. Your daily generative engine optimization podcast: https://edwardsturm.com/the-edward-show/

#linkbuilding #backlinks #searchengineoptimization #seo

E928: Digg is back, and almost nobody is paying attention.

I break down why Digg's relaunch quietly created one of the most powerful parasite SEO opportunities we've seen in years, and why the window will not stay open for long.

Digg has massive historical trust, a clean link profile, and crawlable, indexable URLs. Google doesn't care that Digg is "new again." Google cares that Digg is trusted. That combination is rare, and when it appears, it gets saturated fast.

I explain exactly what I tested, what worked immediately, what already got patched, and why going too aggressive can get your accounts or domains wiped.

This is not theory. This is real-time SEO while the window is still open.

What you'll learn:
- Why Digg's domain authority makes it fundamentally different from most platforms
- How parasite SEO actually works when done correctly
- Why Reddit-style SEO still works, and why Digg is even more permissive right now
- How community URLs and usernames function as SEO real estate
- Why indexing speed matters more than content quality in the early days
- How internal linking compounds authority on high-trust domains
- What happened when people pushed too hard and got removed
- How to avoid getting your brand or domain blocked
- Why these opportunities appear rarely and disappear quickly

Important warning:
This episode discusses parasite SEO tactics for educational purposes. Platforms tighten moderation fast, and aggressive or careless execution can lead to account loss, content removal, or domain-level blocks. Proceed carefully and at your own risk.

⭐️ Jacky Chou's post - https://x.com/indexsy/status/2012243468408795480

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Late Night SEO Shenanigans
00:44 The Rise of Digg: A New SEO Opportunity
02:09 Digg Parasite SEO Strategy
05:13 Cautionary Tales and Best Practices
10:30 Final Thoughts

The Edward Show. Your daily generative engine optimization podcast: https://edwardsturm.com/the-edward-show/

#parasiteseo #searchengineoptimization #seo #digitalmarketing

E927: Why a press kit is one of the most overlooked parts of long-term SEO and brand marketing - and how it directly impacts rankings, links, conversions, and how journalists and AI systems describe your business.

Most brands work hard to earn press, but lose control of the opportunity once a journalist starts researching them. Tight deadlines, shallow research, and AI-generated summaries often lead to inaccurate or weak brand descriptions. A well-built press kit fixes that.

This episode breaks down exactly how press kits influence search engines, journalists, and LLMs, and how to use them to turn earned media into lasting SEO value.

What you'll learn:
- Why journalists frequently misrepresent brands (even when they link to you)
- How Google associates brands with topics even without links
- Why unlinked brand mentions still matter for rankings
- How press kits influence entity associations and topical authority
- How journalists and LLMs use press kits verbatim
- Why controlling surrounding language is just as important as backlinks
- How press kits help drive link equity to your most valuable pages
- The difference between Google Drive press kits and on-site press kit pages
- How to structure a press kit so it actually gets used

What a high-performing press kit should include:
- A clear, accurate brand description written for journalists
- High-converting language aligned with your SEO targets
- Links to priority pages you want authority flowing to
- High-quality brand images with proper alt text
- Open Graph images for link sharing
- SEO metadata so journalists can identify it instantly in search
- Contact information that makes follow-ups easy

Why this matters:
- Earned media is inevitable if your marketing works
- Most brands waste that coverage by reacting too late
- Press kits let you control the language, links, and positioning
- This is a long-term SEO asset, not a one-time tactic

Press kits are public relations fundamentals, but they are deeply connected to search engine optimization and how brands are represented across Google and AI systems.

⭐️ Rand Fishking discussing how co-occurrence (the words surrounding mentions of your brand) influences Google rankings - https://moz.com/blog/prediction-anchor-text-is-dying-and-will-be-replaced-by-cocitation-whiteboard-friday

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction: The Overlooked SEO Strategy
00:18 The Journalist's Dilemma: Inaccurate Brand Descriptions
02:08 The Power of Brand Mentions: Insights from Rand Fishkin
03:33 Scenario Two: The Importance of a Press Kit
04:38 Creating an Effective Press Kit
08:09 Real-World Application: My Press Kit Experience
10:14 Conclusion: Maximizing SEO with Press Kits

The Edward Show. Your daily generative engine optimization podcast: https://edwardsturm.com/the-edward-show/

#searchengineoptimization #publicrelations #linkbuilding #seo