Your prospects don't care about your solution. They're asking themselves one question—and you're missing it.

Join Brad Friedman and Ari Galper as they unpack trust-based selling, the idea of a "trust recession," and how business owners can replace pressure-based sales tactics with a more human, trust-building approach so you can improve conversions without chasing prospects.

Ari Galper is a leading voice in trust-based selling and the founder of AriAI, a trust-based AI sales and business growth platform. In this conversation, he explains why traditional selling has become commoditized and why prospects often decide whether to trust you as a person before they ever evaluate your solution.

He also shares his "doctor, not pharmacist" mindset, breaks down how to use trust-based language in sales conversations, and explains why many business owners should focus on fixing conversion problems before trying to generate more leads.

Ari's work is especially relevant for low-volume, high-margin businesses with longer sales cycles, including advisors, attorneys, consultants, and software sales professionals who need stronger conversations, not just more activity.

The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai And if it's your first purchase, use BRAD30 at checkout to get 30% off your first 3 months.

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

Do you have an innovative idea you want to build a company around? Brad and Faizan Ahmed discuss the importance of understanding your customer's pain points first.

Faizan Ahmed has a Bachelors in Electrical Engineering from San Jose State University and a Masters in Electrical Engineering/ Solid State Physics from Santa Clara University.

Straight out of undergrad, he was hired into a startup that made products for the defense industry. Within three years Faizan became Head of R&D there architecting a system that enabled precision torque control in intricate small-scale products such as night vision goggles leading to an acquisition by the USAF.

Faizan co-founded Genxsys in 2016 - a company that made Rain deflector lenses for cameras. These lenses would be adjusted on DSLR cameras, spinning at 1800 RPM to get rid of any rain / snow from the circumference of a picture or movie being shot. The technology was acquired by a company that rents equipment to Hollywood production studios.

In 2019, Faizan founded Invensify, after noticing his diabetic father struggling to travel with his insulin that he had to take daily multiple times. The ice packs would melt / were not precise and often were prohibitive when traveling on planes. He raised money to develop the worlds most power efficient cold chain shipper using solid-state quantum technology, disrupting a $6.5 billion pharma drug delivery packaging market.

The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai And, if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

Do your sales calls start with a little chit chat? Or do you cut to the chase? Listen to learn the secret to increasing close rates by 30%.

Todd Schuchart is a certified goofball and an expert in life insurance sales and lead generation. With a deep understanding of the industry, he focuses on developing innovative solutions for agents, including conversational sales training and AI-driven CRM tools to help life insurance professionals streamline their processes, improve client connections, and boost conversions.

Todd is known for his commitment to simplifying the sales process, the levity he brings to everyday situations, and his agent-first approach. He is also known for creating high-quality resources that empower agents to succeed in a competitive market.

The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai And, if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.