I've been having the same conversation every single week with different women and I need to say this louder. If you're posting content, investing in your brand, going to events, getting certifications and you're STILL not making the money you want to be making - this episode is going to be uncomfortable. But it might be the most important thing you listen to this year.

I'm breaking down the one skill nobody in this industry is talking about, sharing two real client stories that prove exactly what I mean, and showing you the maths behind why this one gap could be costing you £20-50K a year.

IN THIS EPISODE:

→ The £3K mistake I stopped my client from making, and how she made £11K in 4 days instead
→ The conversation with a feng shui expert that changed how I think about why most offers don't sell
→ Why positioning your offer as a "nice to have" is killing your income
→ The difference between a 20% and 80% conversion rate and what that's actually costing you annually
→ How I built to consistent £10K months with circle quote graphics and zero branding
→ Why learning to sell doesn't mean being pushy, handling objections, or ever feeling icky
→ The order you should be building your business in (most of you are doing it backwards)

FREE RESOURCES MENTIONED:

📋 Are You Building Your Business Backwards? Free self-diagnosis checklist - https://docs.google.com/document/d/12VhNTH1nai4eu_pZOmHhyWttikALG4yGZpr6PtUzKRc/copy?tab=t.0#heading=h.ypnbb6ce9xwa

🎓 Crickets to Cash — Free training on how to convert followers into premium paying clients - https://jennaokeefe.co/cricketstocash

CONNECT WITH JENNA:

📱 Instagram: @jennaokeefe
📩 Newsletter: The CEO's Edge — https://jennaokeefe.co/#newsletter
🌴 Expansion Retreat, Crete, May 20-23 — 7 spots left — https://jennaokeefe.co/retreat

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Share it with a friend who needs to hear this. Screenshot this episode on your phone, post it to your stories and tag me @jennaokeefe - I’ll reshare every single one.

In this episode, Jenna breaks down the hidden identity tax most entrepreneurs are unknowingly paying — and how staying in the wrong environment is quietly capping your income, confidence, and expansion.

She shares why growth often stalls not because of strategy, but because your identity hasn’t caught up to your ambition. From the power of upgrading your environment, to why becoming the smallest fish in the room collapses timelines, this episode reframes what real expansion actually requires.

If you’ve been doing “all the right things” but still feel stuck, flat, or like you’re circling the same level — this conversation will land deeply.

What You’ll Learn

💡 What the identity tax is — and how it silently drains revenue, confidence, and momentum

💡 Why upgrading your environment creates faster growth than new strategies

💡 The power of intentionally becoming the smallest fish in the room

💡 What an identity activator is — and how to create one immediately

💡 The three identity shifts that moved Jenna from steady months to a £101K surge in 24 days

💡 Why keeping yourself “comfortable” is often the most expensive decision you’re making

💡 How luxury retreats function as accelerators, not indulgences

Key Takeaways

👉 Staying in environments that reinforce your old identity costs you money, clients, and opportunities.

👉 Growth accelerates when you place yourself in rooms that stretch you — not where you’re the expert.

👉 Identity activators are bold decisions that draw a line between who you were and who you’re becoming.

👉 Keeping prices low isn’t generosity — it’s often avoidance of fully claiming authority.

👉 The real question isn’t “Can I afford this?” — it’s “What is staying here costing me?”

👉 The woman who waits stays stuck. The woman who moves collapses timelines.

Episode Timestamps

[0:00] Recording content in the rain & the spontaneous Dubai decision
[1:30] The identity tax explained
[4:00] Why being the biggest fish keeps you stuck
[7:30] What an identity activator really is
[9:30] The three identity shifts that changed everything
[12:00] Why upgrading your environment costs money (and why that’s a good thing)
[13:30] How luxury rooms collapse time
[16:00] What’s your “Dubai” moment?

Resources Mentioned

✨ The Expansion Retreat
4 days in Crete, Greece designed to help you step fully into the version of you your next level requires.

📅 20th – 23rd May 2026

👉 Join the Retreat Waitlist:
https://jennaokeefe.co/the-expansion-retreat

🔗 Follow on Instagram
🔗 Explore Jenna's Website
🔗 Leave a review on Apple
🔗 Rate on Spotify

Don’t forget to subscribe 🚀

Share This Episode:

Know someone who's been posting trial reels with no results? Send them this episode - it might completely change how they think about their content.

In this episode, Jenna breaks down the hidden identity tax most entrepreneurs are unknowingly paying — and how staying in the wrong environment is silently capping your income, confidence, and expansion. She shares the real reason changing your environment accelerates growth faster than strategy, the power of becoming the smallest fish in the room, and the three identity shifts that took her from 8–10K months to locking in 101K in 24 days.

If you’ve been feeling flat, stuck, or like you’re circling the same level — this episode is your wake-up call.

What You'll Learn:

💡What the “identity tax” is and how it’s quietly draining your revenue

💡Why environment upgrades create faster growth than tactics

💡The power of intentionally becoming the smallest fish in the room

💡What an identity activator is and how to create one immediately

💡The three identity shifts that doubled Jenna’s income

💡Why investing in your environment is non-negotiable for expansion

💡How luxury retreats function as accelerators, not vacations

Key Takeaways:

👉 Staying in environments that reinforce your old identity costs you money, clients, and opportunities.

👉 Growth accelerates when you place yourself in rooms that stretch you — not where you’re the expert.

👉 Identity activators are bold decisions that draw a line between who you were and who you’re becoming.

👉 Keeping prices low isn’t generosity — it’s avoidance of claiming authority.

👉 The question isn’t “Can I afford this?” — it’s “What is staying here costing me?”

👉 The woman who waits stays stuck. The woman who moves collapses timelines.

Episode Timestamps:

[0:00] Walking home in the rain & booking Dubai
[1:30] The identity tax explained
[4:00] Why being the biggest fish keeps you stuck
[7:30] What an identity activator is
[9:30] The three identity shifts that changed everything
[12:00] Why upgrading your environment costs money (and why that’s good)
[13:30] The CEO’s Edge retreat as an identity activator
[16:00] What’s your “Dubai”?

Resources Mentioned:

✨ The Expansion Retreat: 4 days in Crete, Greece to become the version of you your next level requires

✨ 20th – 23rd May 2026

Join the Retreat Waitlist here: https://jennaokeefe.co/the-expansion-retreat

🔗 Follow on Instagram
🔗 Explore Jenna's Website
🔗 Leave a review on Apple
🔗 Rate on Spotify

Don’t forget to subscribe 🚀

Share This Episode:

Know someone who's been posting trial reels with no results? Send them this episode - it might completely change how they think about their content.

In this episode, Jenna reveals the critical distinction most creators miss that's tanking their trial reels: the difference between top-of-funnel and bottom-of-funnel content. She breaks down the three biggest mistakes killing your reach and shares why curiosity and tension - not storytelling or showing off - are the keys to going viral with a cold audience.

What You'll Learn:

💡Why trial reels require completely different content than your regular posts

💡The three mistakes killing your trial reel reach (including one that surprises most creators)

💡Why storytelling doesn't work 95% of the time for cold audiences

💡The real metric that determines whether your reel goes viral

💡What "human truths" are and why they're the secret to millions of views

Key Takeaways:

👉 Trial reels go to a cold audience who doesn't know you or care about your story. Your job is to create curiosity and tension - not educate or sell.

👉 The three mistakes killing your reach: giving away the reveal in your hook, using storytelling, and making it about you instead of them.

👉 Watch time is everything. Your goal is 14 seconds - which means getting them to watch your 7-second reel twice.

👉 Tap into human truths - isolation, friendship, status, fear of missing your own life - to make people feel seen.

👉 Top-of-funnel and bottom-of-funnel content have completely different jobs. Stop confusing them.

Episode Timestamps:

[0:00] Introduction: Why some reels get 200 views and others get 2 million
[2:00] The big distinction: top-of-funnel vs bottom-of-funnel content
[4:30] The three biggest mistakes killing your trial reels
[8:00] What actually works: tapping into human truths
[10:00] The watch time secret no one talks about
[11:30] The bottom line + what to do next
[12:30] How to get the complete strategy inside More Views Than Vogue

Resources Mentioned:

🎓 More Views Than Vogue - Jenna's complete trial reels strategy for £97

Inside you'll learn:

• The difference between B-roll that gets 100 views and 10 million views
• Exactly what audio to select to go viral
• How to know if a reel is working and how to scale it
• How to write hooks that get millions of views
• Jenna's best performing reels and why they worked

👉 Learn more about MVTV

🔗 Follow on Instagram
🔗 Explore Jenna's Website
🔗 Leave a review on Apple
🔗 Rate on Spotify

Don’t forget to subscribe 🚀

Share This Episode:

Know someone who's been posting trial reels with no results? Send them this episode - it might completely change how they think about their content.

In this episode, Jenna gets honest about the messy middle of trial reels - that frustrating phase where you're posting consistently but the results aren't matching the hype. She shares her own experience of almost quitting after week one, the story of a client called Sophie who nearly gave up at week three (and what happened when she didn't), and answers the most common questions flooding her DMs about this strategy.

What You'll Learn:

• Why the first few weeks of trial reels feel so discouraging (and why that's actually normal)
• The real job of trial reels in the early phase (hint: it's not going viral)
• What was actually happening behind the scenes when Sophie thought nothing was working
• How to know if your reels are being pushed to non-followers
• Whether you should delete reels that flop (spoiler: no)
• Why now is the perfect time to start with trial reels

Key Takeaways:

👉 Trial reels are a testing ground. The first few weeks aren't about going viral — they're about gathering data and giving the algorithm enough information to understand who to push your content to.

👉 The strategy doesn't suddenly start working. It's working the whole time — you just can't see it yet.

👉 When your account is visibly growing, everything changes. That social proof of momentum shifts how people perceive you.

👉 Your "flops" are data. They're telling you what doesn't work for your audience, and that's just as valuable as knowing what does.

👉 The messy middle is where the magic gets built. Every successful trial reel account went through exactly what you're going through. They just didn't quit before the algorithm caught up.

Client Results Mentioned:

📈 Sophie: 3 weeks of slow traction → Week 4: 100K profile views, 1,500 new followers in 7 days, sold out her premium package

📈 Whitney: 1,000 → 11,000 followers in two weeks

📈 Alicia: 600 → 11,500 followers

📈 Harriet: 600 → 9,500 followers

Jenna's Results:

🔥 50 million views in December

🔥 50,000+ new followers in 5 months

Episode Timestamps:

[0:00] Introduction — Why I almost quit trial reels after week one

[2:30] The uncomfortable truth about early traction

[4:45] Sophie's story — From "this doesn't work for my niche" to 1,500 new followers

[8:00] The most common trial reel questions (answered)

[11:30] You're not behind, you're in the messy middle

[13:00] The bottom line + what's coming next week

Resources Mentioned:

📩 Read the full newsletter HERE

🎓 More Views Than Vogue — Jenna's complete trial reels strategy for £97 Inside you'll learn:

• The difference between b-roll that gets 100 views and 10 million views
• Exactly what audio to select to go viral
• How to know if a reel is working and how to scale it
• How to write hooks that get millions of views
• Jenna's best performing reels and why they worked

👉 MVTV

🔗 Follow on Instagram
🔗 Explore Jenna's Website
🔗 Leave a review on Apple
🔗 Rate on Spotify

Don’t forget to subscribe 🚀

Share This Episode:

Know someone who's feeling frustrated with their trial reels? Share this episode with them - it might be exactly what they need to hear to keep going.

Will AI replace you as a coach, mentor, or agency owner?

In this raw, unfiltered episode, I’m breaking down exactly what’s coming for the online business space — and why most offers won’t survive the next wave of AI.

I’m sharing the 5 areas I’m obsessively focused on to future-proof my business (and what you need to prioritise if you want to stay relevant, in-demand, and paid to breathe).

This isn’t about fear — it’s about strategy.

Because if you move now, you won’t just survive this shift… you’ll lead it.

👉 Apply now for the Paid to Breathe Mastermind.

🎙️ Your Host: Jenna O'Keefe

🔗 Follow on Instagram
🔗 Explore Jenna's Website
🔗 Leave a review on Apple
🔗 Rate on Spotify

Don’t forget to subscribe 🚀

What if showing up like you’re already winning is the exact thing that gets you there?

This episode is a full-body reminder of what happens when you stop waiting for the crowd and start performing like it’s already here. An unexpected moment at a festival this weekend (tune in for the tea) sparked this unforgettable lesson about energy, momentum, and the power of showing up fully before anyone’s watching.

If you're ready to build your business with this kind of brave, electric energy — come join us inside Paid to Breathe. It’s where the vibe starts.

🎙️ Your Host: Jenna O'Keefe

🔗 Follow on Instagram
🔗 Explore Jenna's Website
🔗 Leave a review on Apple
🔗 Rate on Spotify

Don’t forget to subscribe 🚀

What if the only thing standing between you and your next 5-figure payout is the “good girl” voice in your head?

In this powerful sneak peek from the Paid to Breathe challenge, we dive into what it really takes to stop playing small and start owning the room—even when fear is screaming.

Ready to stop whispering your offers from the sidelines and start making £££££ whilst you're waiting in line for coffee? Join the Paid to Breathe challenge now.

🎙️ Your Host: Jenna O'Keefe

🔗 Follow on Instagram
🔗 Explore Jenna's Website
🔗 Leave a review on Apple
🔗 Rate on Spotify

Don’t forget to subscribe 🚀