I've been having the same conversation every single week with different women and I need to say this louder. If you're posting content, investing in your brand, going to events, getting certifications and you're STILL not making the money you want to be making - this episode is going to be uncomfortable. But it might be the most important thing you listen to this year.

I'm breaking down the one skill nobody in this industry is talking about, sharing two real client stories that prove exactly what I mean, and showing you the maths behind why this one gap could be costing you £20-50K a year.

IN THIS EPISODE:

→ The £3K mistake I stopped my client from making, and how she made £11K in 4 days instead
→ The conversation with a feng shui expert that changed how I think about why most offers don't sell
→ Why positioning your offer as a "nice to have" is killing your income
→ The difference between a 20% and 80% conversion rate and what that's actually costing you annually
→ How I built to consistent £10K months with circle quote graphics and zero branding
→ Why learning to sell doesn't mean being pushy, handling objections, or ever feeling icky
→ The order you should be building your business in (most of you are doing it backwards)

FREE RESOURCES MENTIONED:

📋 Are You Building Your Business Backwards? Free self-diagnosis checklist - https://docs.google.com/document/d/12VhNTH1nai4eu_pZOmHhyWttikALG4yGZpr6PtUzKRc/copy?tab=t.0#heading=h.ypnbb6ce9xwa

🎓 Crickets to Cash — Free training on how to convert followers into premium paying clients - https://jennaokeefe.co/cricketstocash

CONNECT WITH JENNA:

📱 Instagram: @jennaokeefe
📩 Newsletter: The CEO's Edge — https://jennaokeefe.co/#newsletter
🌴 Expansion Retreat, Crete, May 20-23 — 7 spots left — https://jennaokeefe.co/retreat

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